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All Journal Pastura; Journal Of Tropical Forage Science LAW REFORM Jurnal Bisnis dan Manajemen BAHAS Jurnal Agroekoteknologi Journal of Agro Complex Compiler YUME : Journal of Management Performance JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Agroplasma Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Jurnal Teknologi dan Riset Terapan (JATRA) Jurnal Perangkat Lunak Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Lontara: Journal of Health Science and Technology Jurnal Ekonomi, Bisnis, dan Akuntansi Lontara Journal Of Health Science And Technology Panggung Gestus Journal Jurnal Manajemen Maranatha
Sumarsono Sumarsono
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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VARIABEL ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP LOYALITAS KONSUMEN Hanif Abdul Latif; Dwiwiyati Astogini; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 23 No 2 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose this study to identify and analyze the effect antecedent variable of satisfaction that is web design, web navigation, costumized preview, website quality, service quality, and perceived value to consumer loyalty of Lazada.co.id. The sample in this study there were 155 respondents who are consumers of Lazada.co.id in Jakarta region. Convenience sampling method used in the determination of the sample. Data was analyzed using Equational Structural Modeling (SEM). These results indicate web design has no effect on web quality, web navigation has positive effect on web quality, customized preview has no effect on web quality, web quality has no effect on perceived value, service quality has positive effect on perceived value, perceived value has positive effect on satisfaction,satisfaction has positive effect on consumer loyalty.
ANALISIS PENGARUH KEBUDAYAAN, SOSIAL, KEPRIBADIAN DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SHAR’E (Survei pada nasabah Bank Muamalat Indonesia Cabang Purwokerto Dwita Darmawati; Bambang Subekti; Sri Murni Setyawati; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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The aims of research are first to find out and analyze the effect of culture, social, personality and psychology on buying decision of shar’e product. The second it aims to find out and analyze which of the four factors has the greatest effect on buying decision of Shar’e product. Sample of this research consist of 100 customer of Bank Muamalat Indonesia Purwokerto Branch. Path analysis is the instrument used to find out the direct or indirect effect of the four variables on customers buying decision. Based on the result of analysis using F-test and t-test shows that that only personality variable (X3) and psycology variable (X4) have significant effect on Shar’e product buying decision, as they are greater than t-table Next based on the result of calculation, it has got that Path coeficient of personality variable greater than Path coefficient of psychology variable. It shows that effect of personality variable is greater than psychology variable.
PENGARUH EFEKTIVITAS IKLAN PESAING, ATRIBUT PRODUK, DAN PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PRODUK INDOMIE Syamsul Hidayatullah; Dwiwiyati Astogini; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 23 No 1 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The research entitled “effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie. The aim of this research is to analyze the effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie to other brand. Data collection method use questionnaire with a sample 100 respondents from economics and business faculty of Jenderal Soedirman university students who have switched from Indomie to other instant noodle brand. The data is analyzed by using multiple linier regression, meanwhile the significance level use partial test (t test).The result shows that competitor advertisement effectiveness, product attribute, and variety seeking behavior have positive significant effect to brand switching behavior of Indomie. Based on this research, managers are recommended to increase the advertising frequency, increase the quality of product, do endorsement, expand the taste variety, and also give innovation to every detail of product or pricing in order to minimalize brand switching behavior of consumer.
Co-Authors Adriani Darmawati AINUR ROFIQ Akbar Maulana Tirta Anam Ibrahim Anton Setiawan Honggowibowo apitya muktifani Atim Djazuli Baharuddin Ali Cakra Wijaya Kusuma Rahadi Didik Wisnu Widjajanto Dita Nafa Anggraeni Dwi Nugraheny Dwita Darmawati Dwiwiyati Astogini Elizabeth Nurmiyati Tamatjita Endyatna Puthut Bagus Pratama F. Kusmiyati Firwan Tan Gamal Kartono Handoyo Handoyo Hanif Abdul Latif Hasmin Tamsah Hendra Nurahmanto Herlinda Mahdania Harun Holyness Nurdin Singadimedja Indra Usmanan Kurnia Rizki Novianto Mario Agapito Arizald Gobel Mattalatta Mattalatta Maulana Arbi Maya Suhayati Mesra Mesra Muhamad Ali Mudhofar Musdalifah Musdalifah Neli Afrilliana Novrianto novrianto Nugroho, Meriana Wahyu Nur Aini Nur Iffadah, Yusrika Nurcahyani Dewi Retnowati Rahma Khairunisa Rahmadun Barokah RETNO WIDURI Rivcky Septianto Rudi Febriamansyah S. Anwar Safira Amalia Hapsari Saryanto Saryanto Sri Murni Setyawati Sudirman Sudirman Sutarwadi Sutarwadi Syamsul Hidayatullah Wintolo, Hero Yayat Giyatno Yoga Yuniadi Yuliani Indrianingsih