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Strategi Pemasaran Angkringan Cak Gembel Manggar Permai Jember dalam Upaya Meningkatkan Minat Beli Konsumen Atikah, Sifa Zhahrotul Atikah; Wardhani, Roro Aditya Novi; Hapsari, Yusita Titi
Jurnal Manajemen Dayasaing Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i2.6965

Abstract

ABSTRACTThis research aims to explore information regarding the role of marketing strategies in dealing with problems at Angkringan Cak Gembel, namely the rise and fall of the number of visitors, which sometimes fluctuates and sometimes decreases. Descriptive qualitative is the method used in research that focuses on interview data, observation, documentation, and questionnaires as primary data and literature studies as secondary data. Angkringan owner Cak Gembel and three employees as research subjects and ten consumers. The questionnaire sample was determined randomly at Angkringan Cak Gembel. SWOT, IFAS, and EFAS analyses produce a deep understanding of the condition of Angkringan Cak Gembel. The findings show that Angkringan Cak Gembel has powerful opportunities, strengthened by opportunities, and the value of strengths far exceeds the value of identified threats and weaknesses. This research not only provides detailed insight into the Angkringan Cak Gembel opportunity but also highlights potential strategies that can be used to increase marketing competitiveness in a broader scope. Thus, research was carried out to determine marketing strategies and consumer buying interest, which could have a positive impact on sales growth. Keywords: Angkringan; SWOT Analysis; Marketing Mix; Marketing Strategy
THE INFLUENCE OF EMPLOYEE DISCIPLINE ON SERVICE QUALITY AT MAYANG PUBLIC HEALTH CENTER, JEMBER REGENCY Oktavianingrum, Irma; Hapsari, Yusita Titi; Wardhani, Roro Aditya Novi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): December
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3485

Abstract

Introduction: The quality of primary healthcare services is largely determined by the behavior of human resources, particularly employee discipline in carrying out tasks. In the context of Mayang Public Health Center, Jember Regency, discipline emerges as a strategic factor, as the high intensity of interactions with patients requires services that are fast, accurate, and professional. This study focuses on analyzing the influence of employee discipline on service quality, based on the assumption that work discipline serves as the foundation influencing ethics, responsiveness, communication, empathy, and professionalism in healthcare services. Methods: A quantitative approach with an ex post facto design was employed. The research population consisted of all 71 employees of Mayang Health Center, with a saturated sample of 71 respondents. Data were collected using a Likert-scale questionnaire and analyzed through simple linear regression to examine the relationship between discipline and service quality. Results: The findings reveal that discipline significantly contributes to service quality with a determination value of 65%, while the remaining 35% is influenced by other factors such as motivation, work environment, and competence. The dimensions of discipline, ethics, responsiveness, communication, and professionalism were all rated very high, with discipline making the largest contribution to patient satisfaction. Conclusion and Suggestion: Specialization is confirmed as the primary determinant of healthcare service quality, enriching theoretical models of service quality by positioning discipline as a key variable. Practically, the management of health centers should prioritize discipline as a core performance indicator, while local governments are encouraged to strengthen regulations on human resource discipline in healthcare. Keywords: Discipline, Healthcare Services, Human Resources, Public Health Center, Service Quality
Pengaruh Kompetensi Terhadap Pengembangan Karir Dan Kinerja Guru Ekonomi SMA Negeri di Kota Jember Wardhani, Roro Aditya novi; Wijaya, Shendy Andrie
Jurnal Pendidikan Ekonomi Undiksha Vol. 12 No. 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v12i1.24797

Abstract

The purpose of this study is to analyze the role of career development in influencing competence on teacher performance. The study was conducted in all the high schools in Jember. The variables used in this study consisted of competence, career development and teacher performance. The type of research is a quantitative approach research with explanatory research methods. The population is all economics teachers in Jember City Public High School. The method used to determine the sample is purposive sampling with the criteria of permanent teachers who have worked for 2 years at a minimum. Data analysis method uses path analysis. After being analyzed, the results of the t test and path analysis, can be seen that competence has a significant effect on teacher career development and teacher performance. The analysis also shows that career development is able to mediate competence in teacher performance. A teacher who has competence, it will be easy to develop a career which will have an impact on performance. Professional teachers, will always have high demands in their work, so with competence and good career development, the performance will also be better.
KEPUTUSAN PENGUNJUNG PARIWISATA TAMAN GALAXY TEMPUREJO JEMBER DITINJAU DARI STRATEGI PROMOSI DAN KUALITAS LAYANAN Adlimi, Naurah Adine; Wardhani, Roro Aditya Novi; Hapsari, Yusita Titi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5217

Abstract

Kabupaten Jember memiliki beberapa tempat wisata yang patut untuk di datangi baik dari wisatawan lokal maupun mancarnegara. Salah satu objek wisata yang ada yaitu Taman Galaxy yang berada di Kecamatan Tempurejo Kabupaten Jember. Informasi yang tepat dalam strategi promosi adalah hal yang penting untuk berpotensi dalam berwisata serta kualitas layanan yang diberikan juga berpengaruh dalam keputusan pelanggan untuk kembali berkunjung. Tujuan dari penelitian ini yaitu mencari tahu pengaruh keputusan pengunjung pariwisata Taman Galaxy Tempurejo Jember ditinjau dari strategi promosi dan kualitas layanan. Dalam penelitian ini penulis menggunakan metode penelitian kuantitatif yang meliputi variabel dari fenomena nyata berupa angka yang nanti akan diukur menggunakan alat ukur SPSS. Penelitian ini bertujuan menguji pengaruh keputusan pengunjung (Y) pariwisata Taman Galaxy Tempurejo Jember yang ditinjau dari variabel X1 strategi promosi dan X2 kualitas layanan. Hasil penelitian membuktikan jika variabel independen yaitu X1 strategi promosi tidak berpengaruh signifikan dengan nilai 0,217 sedangkan variabel independen X2 kualitas layanan berpengaruh signifikan dengan nilai 0,000 terhadap variabel dependen yaitu Y keputusan pengunjung.
THE EFFECT OF PRICE, PRODUCT, AND PHYSICAL EVIDENCE ON CONSUMERS’ PURCHASE DECISIONS AT MIE GACOAN JEMBER REGENCY Aminullah, Adimas Ilham; Wardhani, Roro Aditya Novi; Hapsari, Yusita Titi
Jurnal Maneksi Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3562

Abstract

Introduction: The rapid expansion of Indonesia’s fast-food sector has intensified market competition, prompting brands to identify the key drivers of consumer buying behavior. This research investigates how price, product quality, and physical evidence influence consumer purchasing decisions at Mie Gacoan, Jember Branch. The study specifically seeks to assess how each of these variables, both individually and collectively, affects the purchasing behavior of young consumers, who are primarily comprised of students and university-level respondents.Methods: This study adopted a quantitative field research Design, drawing on primary data obtained from 160 respondents selected through purposive sampling. The gathered data were analyzed using multiple linear regression techniques, aided by statistical software to evaluate both the individual (partial) and combined (simultaneous) influences of the examined variables.Results: The results of this study reveal that the three independent variables have a positive and significant impact on consumer purchasing decisions, with product quality identified as the most influential factor. An Adjusted R^2 value of 0.617 indicates that about 61.7% of the variance in purchase decisions is explained by these variables. In contrast, the remaining 38.3% is attributed to other determinants beyond the scope of this model.Conclusion and suggestion: The study concludes that the combination of competitive pricing, high product quality, and appealing physical evidence is the key determinant shaping purchase decisions among young consumers. The practical implications of this research highlight the importance of implementing marketing strategies that prioritize product quality and customer experience to sustain consumer loyalty and strengthen the brand’s competitive position in the fast-food industry. Keywords: Mie Gacoan, Physical Evidence, Price, Product Quality, Purchase Decision
AN EVALUATION OF PATIENT SATISFACTION WITH INPATIENT SERVICES AT UPTD COMMUNITY HEALTH CENTER OF MUMBULSARI, JEMBER REGENCY Lutrianingsih, Lutrianingsih; Wardhani, Roro Aditya Novi; Saputra, Harmawan Teguh
Jurnal Maneksi Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3563

Abstract

Introduction: Patient satisfaction is a crucial indicator of healthcare quality, serving as a benchmark for evaluating service performance in primary care institutions. This study examines how SERVQUAL dimensions affect inpatient satisfaction at UPTD Community Health Centers, Mumbulsari, Jember. Methods: Data were gathered once within a predetermined time frame from patients who had received inpatient care during the preceding three months using a cross-sectional, quantitative strategy. Ninety respondents made up the sample, which was chosen using a combination of purposive and incidental sampling methods and calculated using Ferdinand's formula. The five SERVQUAL dimensions were measured using a standardized questionnaire with a five-point Likert scale. SPSS-supported multiple linear regression was used to examine the data.Results: The findings showed that tangibles, responsiveness, empathy, and assurance all significantly and favorably impacted patient satisfaction, with assurance being the best predictor. Unexpectedly, there was a strong negative correlation between reliability and satisfaction, meaning that as reliability increased, patient satisfaction decreased. This result may indicate problems with measurement validity or reflect a mismatch with patient expectations. With an Adjusted R2 of 0.819, the regression model showed strong explanatory power, indicating that aspects of service quality had an important impact on patient satisfaction.Conclusion and suggestion: It is concluded that improving assurance, responsiveness, empathy, and tangibles should be prioritized in service delivery, while the negative reliability effect requires further investigation to refine measurement tools or manage patient expectations. These findings have practical implications for enhancing primary healthcare management, particularly in strengthening staff competence, service responsiveness, and facility standards to increase overall patient trust and satisfaction. Keywords: Inpatient Care, Patient Satisfaction, Public Health Center, SERVQUAL
The Effect Of Electronic Medical Record Services On Patient Satisfaction At Mangli Public Health Center Sukarmi, Sukarmi; Novi Wardhani, Roro Aditya; Saputra, Harmawan Teguh
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 4 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i4.6973

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis secara deskriptif pengaruh penerapan Rekam Medis Elektronik (RME) terhadap kepuasan pasien di Puskesmas Mangli. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan studi dokumentasi. Penelitian ini berfokus pada pengalaman pasien dalam menggunakan layanan berbasis RME serta persepsi mereka terhadap kualitas pelayanan yang diterima. Hasil penelitian menunjukkan bahwa penerapan RME memberikan pengaruh positif terhadap kepuasan pasien melalui beberapa indikator utama, yaitu kemudahan layanan, kecepatan dan ketepatan pelayanan, keamanan data medis, responsivitas petugas, dan kenyamanan selama proses pelayanan. Pasien merasa proses pendaftaran dan pelayanan menjadi lebih efisien, tertata, dan transparan. Meskipun demikian, beberapa kendala masih ditemukan, seperti gangguan jaringan dan keterbatasan kemampuan teknis petugas dalam pengoperasian sistem. Faktor-faktor pendukung kepuasan pasien meliputi sistem RME yang terintegrasi, dukungan tenaga kesehatan yang responsif, serta komunikasi yang baik antara petugas dan pasien. Secara keseluruhan, implementasi RME berkontribusi terhadap peningkatan kualitas pelayanan dan persepsi positif pasien terhadap layanan kesehatan di Puskesmas Mangli. Diperlukan peningkatan infrastruktur teknologi dan pelatihan berkelanjutan bagi tenaga kesehatan agar pelayanan berbasis RME dapat berjalan optimal dan konsisten dalam meningkatkan kepuasan pasien. Kata Kunci: Rekam medis elektronik, kepuasan pasien, kualitas pelayanan, puskesmas, layanan digital
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA SPBU INDOMOBIL MUNDUREJO Tiyas, Ayuning; Hapsari, Yusita Titi; Wardhani, Roro Aditya Novi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5m9m8n63

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan pelanggan di SPBU Indomobil Mundurejo. Permasalahan utama yang diangkat adalah bagaimana kualitas pelayanan sebagai satu-satunya pembeda kompetitif dalam industri BBM yang dikendalikan oleh pemerintah mampu memengaruhi kepuasan pelanggan, terutama bagi SPBU swasta nasional seperti Indomobil yang harus bersaing dengan perusahaan besar seperti Pertamina, Shell, dan BP. Tujuan penelitian ini adalah mengidentifikasi seberapa besar pengaruh kualitas pelayanan terhadap kepuasan pelanggan. Tujuan khusus mencakup: (1) mengukur pengaruh masing-masing dimensi SERVQUAL (Tangibles, Reliability, Responsiveness, Assurance, dan Empathy), (2) mengidentifikasi dimensi yang paling dominan, serta (3) memberikan rekomendasi peningkatan kualitas pelayanan berdasarkan temuan lapangan. Metode penelitian menggunakan pendekatan kuantitatif jenis asosiatif. Data dikumpulkan melalui kuesioner skala Likert dan observasi terhadap 120 responden, yang dipilih menggunakan teknik purposive sampling. Jumlah sampel ini disesuaikan dengan kondisi nyata SPBU Indomobil yang melayani 200–250 pelanggan per hari, sehingga sampel 120 responden dinilai representatif berdasarkan populasi real. Salah satu temuan lapangan yang unik adalah adanya peringatan resmi bagi karyawan agar tidak melayani pelanggan tanpa menggunakan sepatu, yang menunjukkan adanya SOP pelayanan yang menarik untuk diteliti karena berkaitan dengan aspek keamanan dan profesionalitas petugas. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas), regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Luaran dari penelitian ini berupa hasil analisis ilmiah mengenai pengaruh kualitas pelayanan terhadap kepuasan pelanggan di SPBU Indomobil Mundurejo, rekomendasi strategis peningkatan layanan, serta kontribusi akademik dalam literatur manajemen jasa sektor energi swasta nasional.