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Strategi Pemasaran Angkringan Cak Gembel Manggar Permai Jember dalam Upaya Meningkatkan Minat Beli Konsumen Atikah, Sifa Zhahrotul Atikah; Wardhani, Roro Aditya Novi; Hapsari, Yusita Titi
Jurnal Manajemen Dayasaing Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i2.6965

Abstract

ABSTRACTThis research aims to explore information regarding the role of marketing strategies in dealing with problems at Angkringan Cak Gembel, namely the rise and fall of the number of visitors, which sometimes fluctuates and sometimes decreases. Descriptive qualitative is the method used in research that focuses on interview data, observation, documentation, and questionnaires as primary data and literature studies as secondary data. Angkringan owner Cak Gembel and three employees as research subjects and ten consumers. The questionnaire sample was determined randomly at Angkringan Cak Gembel. SWOT, IFAS, and EFAS analyses produce a deep understanding of the condition of Angkringan Cak Gembel. The findings show that Angkringan Cak Gembel has powerful opportunities, strengthened by opportunities, and the value of strengths far exceeds the value of identified threats and weaknesses. This research not only provides detailed insight into the Angkringan Cak Gembel opportunity but also highlights potential strategies that can be used to increase marketing competitiveness in a broader scope. Thus, research was carried out to determine marketing strategies and consumer buying interest, which could have a positive impact on sales growth. Keywords: Angkringan; SWOT Analysis; Marketing Mix; Marketing Strategy
THE INFLUENCE OF EMPLOYEE DISCIPLINE ON SERVICE QUALITY AT MAYANG PUBLIC HEALTH CENTER, JEMBER REGENCY Oktavianingrum, Irma; Hapsari, Yusita Titi; Wardhani, Roro Aditya Novi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3485

Abstract

Introduction: The quality of primary healthcare services is largely determined by the behavior of human resources, particularly employee discipline in carrying out tasks. In the context of Mayang Public Health Center, Jember Regency, discipline emerges as a strategic factor, as the high intensity of interactions with patients requires services that are fast, accurate, and professional. This study focuses on analyzing the influence of employee discipline on service quality, based on the assumption that work discipline serves as the foundation influencing ethics, responsiveness, communication, empathy, and professionalism in healthcare services. Methods: A quantitative approach with an ex post facto design was employed. The research population consisted of all 71 employees of Mayang Health Center, with a saturated sample of 71 respondents. Data were collected using a Likert-scale questionnaire and analyzed through simple linear regression to examine the relationship between discipline and service quality. Results: The findings reveal that discipline significantly contributes to service quality with a determination value of 65%, while the remaining 35% is influenced by other factors such as motivation, work environment, and competence. The dimensions of discipline, ethics, responsiveness, communication, and professionalism were all rated very high, with discipline making the largest contribution to patient satisfaction. Conclusion and Suggestion: Specialization is confirmed as the primary determinant of healthcare service quality, enriching theoretical models of service quality by positioning discipline as a key variable. Practically, the management of health centers should prioritize discipline as a core performance indicator, while local governments are encouraged to strengthen regulations on human resource discipline in healthcare. Keywords: Discipline, Healthcare Services, Human Resources, Public Health Center, Service Quality
Pengaruh Kompetensi Terhadap Pengembangan Karir Dan Kinerja Guru Ekonomi SMA Negeri di Kota Jember Wardhani, Roro Aditya novi; Wijaya, Shendy Andrie
Jurnal Pendidikan Ekonomi Undiksha Vol. 12 No. 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v12i1.24797

Abstract

The purpose of this study is to analyze the role of career development in influencing competence on teacher performance. The study was conducted in all the high schools in Jember. The variables used in this study consisted of competence, career development and teacher performance. The type of research is a quantitative approach research with explanatory research methods. The population is all economics teachers in Jember City Public High School. The method used to determine the sample is purposive sampling with the criteria of permanent teachers who have worked for 2 years at a minimum. Data analysis method uses path analysis. After being analyzed, the results of the t test and path analysis, can be seen that competence has a significant effect on teacher career development and teacher performance. The analysis also shows that career development is able to mediate competence in teacher performance. A teacher who has competence, it will be easy to develop a career which will have an impact on performance. Professional teachers, will always have high demands in their work, so with competence and good career development, the performance will also be better.
KEPUTUSAN PENGUNJUNG PARIWISATA TAMAN GALAXY TEMPUREJO JEMBER DITINJAU DARI STRATEGI PROMOSI DAN KUALITAS LAYANAN Adlimi, Naurah Adine; Wardhani, Roro Aditya Novi; Hapsari, Yusita Titi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5217

Abstract

Kabupaten Jember memiliki beberapa tempat wisata yang patut untuk di datangi baik dari wisatawan lokal maupun mancarnegara. Salah satu objek wisata yang ada yaitu Taman Galaxy yang berada di Kecamatan Tempurejo Kabupaten Jember. Informasi yang tepat dalam strategi promosi adalah hal yang penting untuk berpotensi dalam berwisata serta kualitas layanan yang diberikan juga berpengaruh dalam keputusan pelanggan untuk kembali berkunjung. Tujuan dari penelitian ini yaitu mencari tahu pengaruh keputusan pengunjung pariwisata Taman Galaxy Tempurejo Jember ditinjau dari strategi promosi dan kualitas layanan. Dalam penelitian ini penulis menggunakan metode penelitian kuantitatif yang meliputi variabel dari fenomena nyata berupa angka yang nanti akan diukur menggunakan alat ukur SPSS. Penelitian ini bertujuan menguji pengaruh keputusan pengunjung (Y) pariwisata Taman Galaxy Tempurejo Jember yang ditinjau dari variabel X1 strategi promosi dan X2 kualitas layanan. Hasil penelitian membuktikan jika variabel independen yaitu X1 strategi promosi tidak berpengaruh signifikan dengan nilai 0,217 sedangkan variabel independen X2 kualitas layanan berpengaruh signifikan dengan nilai 0,000 terhadap variabel dependen yaitu Y keputusan pengunjung.
Pengaruh Kualitas Pelayanan Pendaftaran Terhadap Kepuasan Dan Loyalitas Pasien Di UPTD Pukesmas Sumbersari Setyowati, Eka; Saputra, Harmawan Teguh; Utama, Hanif Hadinata; Wardhani, Roro Aditya Novi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10610

Abstract

Pelayanan pendaftaran merupakan tahap awal yang membentuk kesan pertama pasien terhadap mutu layanan Puskesmas dan sangat menentukan pengalaman pelayanan secara keseluruhan. Proses pendaftaran yang lambat kurang informatif dan minim empati berpotensi menurunkan kepuasan serta keinginan pasien untuk kembali. Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan pendaftaran terhadap kepuasan dan loyalitas pasien di UPTD Puskesmas Sumbersari. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori dan melibatkan 83 responden yang dipilih melalui simple random sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas pelayanan pendaftaran berpengaruh positif dan signifikan terhadap kepuasan pasien dengan nilai koefisien regresi sebesar beta 0,62 dan kontribusi pengaruh sebesar 38 persen R kuadrat 0,38. Selain itu kualitas pelayanan pendaftaran juga berpengaruh positif dan signifikan terhadap loyalitas pasien dengan nilai beta 0,55 dan kontribusi pengaruh sebesar 31 persen R kuadrat 0,31. Temuan ini menunjukkan bahwa pelayanan pendaftaran yang cepat jelas ramah serta didukung fasilitas yang memadai mampu meningkatkan rasa nyaman kepercayaan dan komitmen pasien untuk kembali menggunakan layanan serta merekomendasikan Puskesmas kepada orang lain. Oleh karena itu peningkatan kualitas pelayanan pendaftaran menjadi strategi penting dalam membangun kepuasan dan loyalitas pasien secara berkelanjutan.
Pengaruh Kualitas Pelayanan Pendaftaran Terhadap Kepuasan Dan Loyalitas Pasien Di UPTD Pukesmas Sumbersari Eka Setyowati; Harmawan Teguh Saputra; Hanif Hadinata Utama; Roro Aditya Novi Wardhani
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10610

Abstract

Pelayanan pendaftaran merupakan tahap awal yang membentuk kesan pertama pasien terhadap mutu layanan Puskesmas dan sangat menentukan pengalaman pelayanan secara keseluruhan. Proses pendaftaran yang lambat kurang informatif dan minim empati berpotensi menurunkan kepuasan serta keinginan pasien untuk kembali. Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan pendaftaran terhadap kepuasan dan loyalitas pasien di UPTD Puskesmas Sumbersari. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori dan melibatkan 83 responden yang dipilih melalui simple random sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas pelayanan pendaftaran berpengaruh positif dan signifikan terhadap kepuasan pasien dengan nilai koefisien regresi sebesar beta 0,62 dan kontribusi pengaruh sebesar 38 persen R kuadrat 0,38. Selain itu kualitas pelayanan pendaftaran juga berpengaruh positif dan signifikan terhadap loyalitas pasien dengan nilai beta 0,55 dan kontribusi pengaruh sebesar 31 persen R kuadrat 0,31. Temuan ini menunjukkan bahwa pelayanan pendaftaran yang cepat jelas ramah serta didukung fasilitas yang memadai mampu meningkatkan rasa nyaman kepercayaan dan komitmen pasien untuk kembali menggunakan layanan serta merekomendasikan Puskesmas kepada orang lain. Oleh karena itu peningkatan kualitas pelayanan pendaftaran menjadi strategi penting dalam membangun kepuasan dan loyalitas pasien secara berkelanjutan.
Pengaruh Service quality Dan Trust Terhadap Customer loyalty Pada Usaha Jasa Titip “Jastip” Di Desa Curahnongko Wulan Suci Kurnia Sari; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 2 (2026): Jurnal Manajemen dan Pemasaran Digital (April - Juni 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i2.635

Abstract

The purpose of this study was to find out how consumer loyalty to personal shopper services (jastip) in Curahnongko Village is affected by service quality and trust. The study was spurred by the growing number of personal shopper firms, which have emerged as a different way to meet community needs in the face of restricted transit options and an increase in the volume of internet purchasing. This study used a quantitative approach with a survey method. Purposive sampling was utilised to choose 80 respondents who had previously used personal shopper services for the study. Likert-scale questionnaires were used to collect the data, which were then subjected to validity and reliability tests, multiple linear regression, classical assumption tests, partial significance testing (t-test), simultaneous significance testing (F-test), and coefficient of determination analysis using SPSS software. The findings showed that customer loyalty was not considerably impacted by service quality. Nonetheless, client loyalty was positively and statistically significantly impacted by trust. Customer loyalty was found to be highly influenced by both service quality and trust at the same time, accounting for 65.1% of the observed variation. These results showed that the most important element in encouraging client loyalty to personal shopper services in Curahnongko Village was trust.
Comparative Analysis of Traditional and Modern Make Up Artists (MUAs) Integrated with Wedding Organizers in Jember Regency Indah Cindiyana; Roro Aditya Novi Wardhani; Harmawan Teguh Saputra
Jurnal Partisipatoris Vol. 8 No. 01 (2026): March (In Press)
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v8i01.43513

Abstract

This study examines the competitiveness of traditional and modern Make Up Artists (MUAs) integrated with Wedding Organizer (WO) services in Jember Regency. The research focuses on pricing, business location, digital marketing strategies, and socio-cultural dynamics influencing market competition. A qualitative descriptive method was applied using SWOT analysis. Data were collected through interviews, observation, and documentation involving traditional MUAs (Nadine Salon) and modern MUAs (Sriwijaya Salon). The results show that traditional MUAs possess strong cultural capital in the form of inherited skills, local trust, and cultural authenticity, supported by affordable pricing but limited digital adaptation. In contrast, modern MUAs demonstrate higher competitiveness through integrated services, digital marketing utilization, and alignment with contemporary consumer preferences, although they face high operational costs and intense digital competition. Sociologically, these differences reflect shifts in consumer behavior, generational preferences, and the growing influence of digital platforms in shaping service selection. The study concludes that sustainable competitiveness requires a balance between technological adaptation and socio-cultural sensitivity. Traditional MUAs need selective digital integration without losing cultural identity, while modern MUAs should strengthen personalized and culturally responsive services. The findings provide practical insights for SMEs and policymakers in supporting a competitive and culturally inclusive beauty service industry.
The Effect Of Electronic Medical Record Services On Patient Satisfaction At Mangli Public Health Center Sukarmi Sukarmi; Roro Aditya Novi Wardhani; Harmawan Teguh Saputra
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 4 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i4.6973

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis secara deskriptif pengaruh penerapan Rekam Medis Elektronik (RME) terhadap kepuasan pasien di Puskesmas Mangli. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan studi dokumentasi. Penelitian ini berfokus pada pengalaman pasien dalam menggunakan layanan berbasis RME serta persepsi mereka terhadap kualitas pelayanan yang diterima. Hasil penelitian menunjukkan bahwa penerapan RME memberikan pengaruh positif terhadap kepuasan pasien melalui beberapa indikator utama, yaitu kemudahan layanan, kecepatan dan ketepatan pelayanan, keamanan data medis, responsivitas petugas, dan kenyamanan selama proses pelayanan. Pasien merasa proses pendaftaran dan pelayanan menjadi lebih efisien, tertata, dan transparan. Meskipun demikian, beberapa kendala masih ditemukan, seperti gangguan jaringan dan keterbatasan kemampuan teknis petugas dalam pengoperasian sistem. Faktor-faktor pendukung kepuasan pasien meliputi sistem RME yang terintegrasi, dukungan tenaga kesehatan yang responsif, serta komunikasi yang baik antara petugas dan pasien. Secara keseluruhan, implementasi RME berkontribusi terhadap peningkatan kualitas pelayanan dan persepsi positif pasien terhadap layanan kesehatan di Puskesmas Mangli. Diperlukan peningkatan infrastruktur teknologi dan pelatihan berkelanjutan bagi tenaga kesehatan agar pelayanan berbasis RME dapat berjalan optimal dan konsisten dalam meningkatkan kepuasan pasien. Kata Kunci: Rekam medis elektronik, kepuasan pasien, kualitas pelayanan, puskesmas, layanan digital
THE EFFECT OF PRICE, PRODUCT, AND PHYSICAL EVIDENCE ON CONSUMERS’ PURCHASE DECISIONS AT MIE GACOAN JEMBER REGENCY Adimas Ilham Aminullah; Roro Aditya Novi Wardhani; Yusita Titi Hapsari
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3562

Abstract

Introduction: The rapid expansion of Indonesia’s fast-food sector has intensified market competition, prompting brands to identify the key drivers of consumer buying behavior. This research investigates how price, product quality, and physical evidence influence consumer purchasing decisions at Mie Gacoan, Jember Branch. The study specifically seeks to assess how each of these variables, both individually and collectively, affects the purchasing behavior of young consumers, who are primarily comprised of students and university-level respondents.Methods: This study adopted a quantitative field research Design, drawing on primary data obtained from 160 respondents selected through purposive sampling. The gathered data were analyzed using multiple linear regression techniques, aided by statistical software to evaluate both the individual (partial) and combined (simultaneous) influences of the examined variables.Results: The results of this study reveal that the three independent variables have a positive and significant impact on consumer purchasing decisions, with product quality identified as the most influential factor. An Adjusted R^2 value of 0.617 indicates that about 61.7% of the variance in purchase decisions is explained by these variables. In contrast, the remaining 38.3% is attributed to other determinants beyond the scope of this model.Conclusion and suggestion: The study concludes that the combination of competitive pricing, high product quality, and appealing physical evidence is the key determinant shaping purchase decisions among young consumers. The practical implications of this research highlight the importance of implementing marketing strategies that prioritize product quality and customer experience to sustain consumer loyalty and strengthen the brand’s competitive position in the fast-food industry. Keywords: Mie Gacoan, Physical Evidence, Price, Product Quality, Purchase Decision