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Strategi Pemasaran Angkringan Cak Gembel Manggar Permai Jember dalam Upaya Meningkatkan Minat Beli Konsumen Atikah, Sifa Zhahrotul Atikah; Wardhani, Roro Aditya Novi; Hapsari, Yusita Titi
Jurnal Manajemen Dayasaing Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i2.6965

ABSTRACTThis research aims to explore information regarding the role of marketing strategies in dealing with problems at Angkringan Cak Gembel, namely the rise and fall of the number of visitors, which sometimes fluctuates and sometimes decreases. Descriptive qualitative is the method used in research that focuses on interview data, observation, documentation, and questionnaires as primary data and literature studies as secondary data. Angkringan owner Cak Gembel and three employees as research subjects and ten consumers. The questionnaire sample was determined randomly at Angkringan Cak Gembel. SWOT, IFAS, and EFAS analyses produce a deep understanding of the condition of Angkringan Cak Gembel. The findings show that Angkringan Cak Gembel has powerful opportunities, strengthened by opportunities, and the value of strengths far exceeds the value of identified threats and weaknesses. This research not only provides detailed insight into the Angkringan Cak Gembel opportunity but also highlights potential strategies that can be used to increase marketing competitiveness in a broader scope. Thus, research was carried out to determine marketing strategies and consumer buying interest, which could have a positive impact on sales growth. Keywords: Angkringan; SWOT Analysis; Marketing Mix; Marketing Strategy

THE INFLUENCE OF EMPLOYEE DISCIPLINE ON SERVICE QUALITY AT MAYANG PUBLIC HEALTH CENTER, JEMBER REGENCY Oktavianingrum, Irma; Hapsari, Yusita Titi; Wardhani, Roro Aditya Novi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3485

Introduction: The quality of primary healthcare services is largely determined by the behavior of human resources, particularly employee discipline in carrying out tasks. In the context of Mayang Public Health Center, Jember Regency, discipline emerges as a strategic factor, as the high intensity of interactions with patients requires services that are fast, accurate, and professional. This study focuses on analyzing the influence of employee discipline on service quality, based on the assumption that work discipline serves as the foundation influencing ethics, responsiveness, communication, empathy, and professionalism in healthcare services. Methods: A quantitative approach with an ex post facto design was employed. The research population consisted of all 71 employees of Mayang Health Center, with a saturated sample of 71 respondents. Data were collected using a Likert-scale questionnaire and analyzed through simple linear regression to examine the relationship between discipline and service quality. Results: The findings reveal that discipline significantly contributes to service quality with a determination value of 65%, while the remaining 35% is influenced by other factors such as motivation, work environment, and competence. The dimensions of discipline, ethics, responsiveness, communication, and professionalism were all rated very high, with discipline making the largest contribution to patient satisfaction. Conclusion and Suggestion: Specialization is confirmed as the primary determinant of healthcare service quality, enriching theoretical models of service quality by positioning discipline as a key variable. Practically, the management of health centers should prioritize discipline as a core performance indicator, while local governments are encouraged to strengthen regulations on human resource discipline in healthcare. Keywords: Discipline, Healthcare Services, Human Resources, Public Health Center, Service Quality

Pengaruh Kompetensi Terhadap Pengembangan Karir Dan Kinerja Guru Ekonomi SMA Negeri di Kota Jember Wardhani, Roro Aditya novi; Wijaya, Shendy Andrie
Jurnal Pendidikan Ekonomi Undiksha Vol. 12 No. 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v12i1.24797

The purpose of this study is to analyze the role of career development in influencing competence on teacher performance. The study was conducted in all the high schools in Jember. The variables used in this study consisted of competence, career development and teacher performance. The type of research is a quantitative approach research with explanatory research methods. The population is all economics teachers in Jember City Public High School. The method used to determine the sample is purposive sampling with the criteria of permanent teachers who have worked for 2 years at a minimum. Data analysis method uses path analysis. After being analyzed, the results of the t test and path analysis, can be seen that competence has a significant effect on teacher career development and teacher performance. The analysis also shows that career development is able to mediate competence in teacher performance. A teacher who has competence, it will be easy to develop a career which will have an impact on performance. Professional teachers, will always have high demands in their work, so with competence and good career development, the performance will also be better.

KEPUTUSAN PENGUNJUNG PARIWISATA TAMAN GALAXY TEMPUREJO JEMBER DITINJAU DARI STRATEGI PROMOSI DAN KUALITAS LAYANAN Adlimi, Naurah Adine; Wardhani, Roro Aditya Novi; Hapsari, Yusita Titi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5217

Kabupaten Jember memiliki beberapa tempat wisata yang patut untuk di datangi baik dari wisatawan lokal maupun mancarnegara. Salah satu objek wisata yang ada yaitu Taman Galaxy yang berada di Kecamatan Tempurejo Kabupaten Jember. Informasi yang tepat dalam strategi promosi adalah hal yang penting untuk berpotensi dalam berwisata serta kualitas layanan yang diberikan juga berpengaruh dalam keputusan pelanggan untuk kembali berkunjung. Tujuan dari penelitian ini yaitu mencari tahu pengaruh keputusan pengunjung pariwisata Taman Galaxy Tempurejo Jember ditinjau dari strategi promosi dan kualitas layanan. Dalam penelitian ini penulis menggunakan metode penelitian kuantitatif yang meliputi variabel dari fenomena nyata berupa angka yang nanti akan diukur menggunakan alat ukur SPSS. Penelitian ini bertujuan menguji pengaruh keputusan pengunjung (Y) pariwisata Taman Galaxy Tempurejo Jember yang ditinjau dari variabel X1 strategi promosi dan X2 kualitas layanan. Hasil penelitian membuktikan jika variabel independen yaitu X1 strategi promosi tidak berpengaruh signifikan dengan nilai 0,217 sedangkan variabel independen X2 kualitas layanan berpengaruh signifikan dengan nilai 0,000 terhadap variabel dependen yaitu Y keputusan pengunjung.

THE EFFECT OF PRICE, PRODUCT, AND PHYSICAL EVIDENCE ON CONSUMERS’ PURCHASE DECISIONS AT MIE GACOAN JEMBER REGENCY Aminullah, Adimas Ilham; Wardhani, Roro Aditya Novi; Hapsari, Yusita Titi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3562

Introduction: The rapid expansion of Indonesia’s fast-food sector has intensified market competition, prompting brands to identify the key drivers of consumer buying behavior. This research investigates how price, product quality, and physical evidence influence consumer purchasing decisions at Mie Gacoan, Jember Branch. The study specifically seeks to assess how each of these variables, both individually and collectively, affects the purchasing behavior of young consumers, who are primarily comprised of students and university-level respondents.Methods: This study adopted a quantitative field research Design, drawing on primary data obtained from 160 respondents selected through purposive sampling. The gathered data were analyzed using multiple linear regression techniques, aided by statistical software to evaluate both the individual (partial) and combined (simultaneous) influences of the examined variables.Results: The results of this study reveal that the three independent variables have a positive and significant impact on consumer purchasing decisions, with product quality identified as the most influential factor. An Adjusted R^2 value of 0.617 indicates that about 61.7% of the variance in purchase decisions is explained by these variables. In contrast, the remaining 38.3% is attributed to other determinants beyond the scope of this model.Conclusion and suggestion: The study concludes that the combination of competitive pricing, high product quality, and appealing physical evidence is the key determinant shaping purchase decisions among young consumers. The practical implications of this research highlight the importance of implementing marketing strategies that prioritize product quality and customer experience to sustain consumer loyalty and strengthen the brand’s competitive position in the fast-food industry. Keywords: Mie Gacoan, Physical Evidence, Price, Product Quality, Purchase Decision

AN EVALUATION OF PATIENT SATISFACTION WITH INPATIENT SERVICES AT UPTD COMMUNITY HEALTH CENTER OF MUMBULSARI, JEMBER REGENCY Lutrianingsih, Lutrianingsih; Wardhani, Roro Aditya Novi; Saputra, Harmawan Teguh
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3563

Introduction: Patient satisfaction is a crucial indicator of healthcare quality, serving as a benchmark for evaluating service performance in primary care institutions. This study examines how SERVQUAL dimensions affect inpatient satisfaction at UPTD Community Health Centers, Mumbulsari, Jember. Methods: Data were gathered once within a predetermined time frame from patients who had received inpatient care during the preceding three months using a cross-sectional, quantitative strategy. Ninety respondents made up the sample, which was chosen using a combination of purposive and incidental sampling methods and calculated using Ferdinand's formula. The five SERVQUAL dimensions were measured using a standardized questionnaire with a five-point Likert scale. SPSS-supported multiple linear regression was used to examine the data.Results: The findings showed that tangibles, responsiveness, empathy, and assurance all significantly and favorably impacted patient satisfaction, with assurance being the best predictor. Unexpectedly, there was a strong negative correlation between reliability and satisfaction, meaning that as reliability increased, patient satisfaction decreased. This result may indicate problems with measurement validity or reflect a mismatch with patient expectations. With an Adjusted R2 of 0.819, the regression model showed strong explanatory power, indicating that aspects of service quality had an important impact on patient satisfaction.Conclusion and suggestion: It is concluded that improving assurance, responsiveness, empathy, and tangibles should be prioritized in service delivery, while the negative reliability effect requires further investigation to refine measurement tools or manage patient expectations. These findings have practical implications for enhancing primary healthcare management, particularly in strengthening staff competence, service responsiveness, and facility standards to increase overall patient trust and satisfaction. Keywords: Inpatient Care, Patient Satisfaction, Public Health Center, SERVQUAL

Pengaruh Kualitas Pelayanan Pendaftaran Terhadap Kepuasan Dan Loyalitas Pasien Di UPTD Pukesmas Sumbersari Setyowati, Eka; Saputra, Harmawan Teguh; Utama, Hanif Hadinata; Wardhani, Roro Aditya Novi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10610

Pelayanan pendaftaran merupakan tahap awal yang membentuk kesan pertama pasien terhadap mutu layanan Puskesmas dan sangat menentukan pengalaman pelayanan secara keseluruhan. Proses pendaftaran yang lambat kurang informatif dan minim empati berpotensi menurunkan kepuasan serta keinginan pasien untuk kembali. Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan pendaftaran terhadap kepuasan dan loyalitas pasien di UPTD Puskesmas Sumbersari. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori dan melibatkan 83 responden yang dipilih melalui simple random sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas pelayanan pendaftaran berpengaruh positif dan signifikan terhadap kepuasan pasien dengan nilai koefisien regresi sebesar beta 0,62 dan kontribusi pengaruh sebesar 38 persen R kuadrat 0,38. Selain itu kualitas pelayanan pendaftaran juga berpengaruh positif dan signifikan terhadap loyalitas pasien dengan nilai beta 0,55 dan kontribusi pengaruh sebesar 31 persen R kuadrat 0,31. Temuan ini menunjukkan bahwa pelayanan pendaftaran yang cepat jelas ramah serta didukung fasilitas yang memadai mampu meningkatkan rasa nyaman kepercayaan dan komitmen pasien untuk kembali menggunakan layanan serta merekomendasikan Puskesmas kepada orang lain. Oleh karena itu peningkatan kualitas pelayanan pendaftaran menjadi strategi penting dalam membangun kepuasan dan loyalitas pasien secara berkelanjutan.

THE EFFECT OF SERVICE QUALITY ON PATIENT SATISFACTION: (A Study of Dental Clinic Patients at Wuluhan Community Health Center, Jember Regency) Ngayomi, Umi Margani; Epriliyana, Nike Norma; Wardhani, Roro Aditya Novi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3743

Introduction: Improving the quality of primary healthcare services is vital for increasing patient satisfaction, especially in dentistry services, where interpersonal interaction is essential. Community Health Centers (Puskesmas) are Indonesia’s frontline healthcare institutions; empirical research on service quality characteristics and patient satisfaction in dentistry clinics at this level is sparse. Using the SERVQUAL paradigm, this study examines the impact of service quality on patient satisfaction at the dentistry clinic of Wuluhan Community Health Center in Jember Regency. Methods: The research used a quantitative, explanatory design. A standardized questionnaire based on five SERVQUAL dimensions, reliability, responsiveness, assurance, empathy, and tangibles, was used to collect data from 100 patients who received dental services at Wuluhan Community Health Centre. Validity and reliability tests, descriptive statistics, classical assumption tests, and multiple linear regression analysis were all performed utilizing SPSS.Results: The findings show that all research instruments are valid and reliable, and the regression model fits classical assumptions. Simultaneously, all five service quality indicators have a major impact on patient satisfaction. Partially, responsiveness and empathy have a favorable and significant effect on patient satisfaction, whereas reliability, assurance, and tangibles do not. The model accounts for 93.8% of the variation in patient satisfaction (adjusted R² = 0.938).Conclusion and suggestion: Patient satisfaction is strongly influenced by service quality, with responsiveness and empathy being the most important characteristics. It is advisable for community health centers to focus on improving interpersonal skills and service responsiveness to increase patient satisfaction. Keywords: Community Health Center, Dental Services, Patient Satisfaction, SERVQUAL

Pengaruh Kualitas Pelayanan Pendaftaran Terhadap Kepuasan Dan Loyalitas Pasien Di UPTD Pukesmas Sumbersari Eka Setyowati; Harmawan Teguh Saputra; Hanif Hadinata Utama; Roro Aditya Novi Wardhani
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10610

Pelayanan pendaftaran merupakan tahap awal yang membentuk kesan pertama pasien terhadap mutu layanan Puskesmas dan sangat menentukan pengalaman pelayanan secara keseluruhan. Proses pendaftaran yang lambat kurang informatif dan minim empati berpotensi menurunkan kepuasan serta keinginan pasien untuk kembali. Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan pendaftaran terhadap kepuasan dan loyalitas pasien di UPTD Puskesmas Sumbersari. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori dan melibatkan 83 responden yang dipilih melalui simple random sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas pelayanan pendaftaran berpengaruh positif dan signifikan terhadap kepuasan pasien dengan nilai koefisien regresi sebesar beta 0,62 dan kontribusi pengaruh sebesar 38 persen R kuadrat 0,38. Selain itu kualitas pelayanan pendaftaran juga berpengaruh positif dan signifikan terhadap loyalitas pasien dengan nilai beta 0,55 dan kontribusi pengaruh sebesar 31 persen R kuadrat 0,31. Temuan ini menunjukkan bahwa pelayanan pendaftaran yang cepat jelas ramah serta didukung fasilitas yang memadai mampu meningkatkan rasa nyaman kepercayaan dan komitmen pasien untuk kembali menggunakan layanan serta merekomendasikan Puskesmas kepada orang lain. Oleh karena itu peningkatan kualitas pelayanan pendaftaran menjadi strategi penting dalam membangun kepuasan dan loyalitas pasien secara berkelanjutan.

Pengaruh Service quality Dan Trust Terhadap Customer loyalty Pada Usaha Jasa Titip “Jastip” Di Desa Curahnongko Wulan Suci Kurnia Sari; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 2 (2026): Jurnal Manajemen dan Pemasaran Digital (April - Juni 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i2.635

The purpose of this study was to find out how consumer loyalty to personal shopper services (jastip) in Curahnongko Village is affected by service quality and trust. The study was spurred by the growing number of personal shopper firms, which have emerged as a different way to meet community needs in the face of restricted transit options and an increase in the volume of internet purchasing. This study used a quantitative approach with a survey method. Purposive sampling was utilised to choose 80 respondents who had previously used personal shopper services for the study. Likert-scale questionnaires were used to collect the data, which were then subjected to validity and reliability tests, multiple linear regression, classical assumption tests, partial significance testing (t-test), simultaneous significance testing (F-test), and coefficient of determination analysis using SPSS software. The findings showed that customer loyalty was not considerably impacted by service quality. Nonetheless, client loyalty was positively and statistically significantly impacted by trust. Customer loyalty was found to be highly influenced by both service quality and trust at the same time, accounting for 65.1% of the observed variation. These results showed that the most important element in encouraging client loyalty to personal shopper services in Curahnongko Village was trust.

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