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All Journal Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Diglossia Jurnal Pendidikan Bahasa Journal of English Education, Linguistic and Literature GERVASI: Jurnal Pengabdian kepada Masyarakat Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal
Masriatus Sholikhah
STKIP PGRI Jombang
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Metaphors of Life Insurance and Home Appliance on Youtube Advertisements Videos Lilik Rochmah Agustina; Masriatus Sholikhah
Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan Vol. 8 No. 2 (2017): April
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/diglossia.v8i2.866

Abstract

AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.
Presupposition Triggers in “The Big Bang Theory Season Nine” Situational Comedy Nazar Azkhaf; Masriatus Sholikhah
SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Vol. 2 No. 1 (2017): SELL Journal
Publisher : Penerbit STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31597/sl.v2i1.509

Abstract

This present research is conducted to analyze the types of presupposition triggers performed and to understand the presupposition of the utterances in The Big Bang Theory Season Nine situational comedy. Answering the formulated research question in this research, the researchers used Levinson’s theory (1983) of presupposition triggers. Conducted with the qualitative approach, this present research is designed with the document analysis for the data was analyzed in the form of utterances uttered by the characters as source of data. The subject of this research is a situational comedy entitled The Big Bang Theory Season Nine episode one until five. The result of the research showed the character mostly uttered 11 types of Presupposition from 13 types (Levinson 1983), they are; counterfactual conditionals, temporal clauses, iteratives, change of state verbs, questions, definite descriptions, factive verbs, implicative verbs, comparison and contrasts, verbs of judging, and non-restrictive relative clauses
Co-Authors Afi Ni’amah Ahmad Arif Zulfikar Alfry Aristo Jansen Sinlae Bagus Kuncoro Candradewi Wahyu Anggraeni Fahmi Syahab Hanrezi Dhania Hasnin, Hanrezi Dhania Ika Purnama Sari Lailatus Sa’adah Lilik Rochmah Agustina Nazar Azkhaf Riris Nur Eriyanti Tri Astari Yoyon Efendi