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All Journal Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Diglossia Jurnal Pendidikan Bahasa JET (Journal of English Teaching) Adi Buana Journal of English Education, Linguistic and Literature GERVASI: Jurnal Pengabdian kepada Masyarakat Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal
Masriatus Sholikhah
STKIP PGRI Jombang
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Students’ Voices on the Implementation of Visual Text Analysis Approach in Critical Reading Class Lailatus Sa’adah; Masriatus Sholikhah
SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Vol 3 No 2 (2018): SELL Journal
Publisher : Penerbit STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31597/sl.v3i2.548

Abstract

This research was conducted on investigating students’ perception on how the implementation of visual text analysis approach elevate their critical thinking and drawing the strengths and the weaknesses of this approach in critical reading class for EFL college Students. To convince those two research goals, descriptive qualitative approach with document analysis technique was implemented. Series of document obtained from interview and questionnaire. In addition, during the class, the students were given materials dealing with types and functions of logical fallacy (bandwagon, ad hominem, red herring, straw man, genetic fallacy, appeal to believe, and appeal of authority) which implemented in authentic texts (memes, posters, and comic strips) retrieved from social media (Facebook and Instagram). The result showed that the implementation of VTA approach is beneficial and fruitful in escalating students’ critical thinking, further it was also joyful to have such kind of class for they have a better insight of how to interpret a text beyond the textual feature. In addition, the VTA approach combined with content of logical fallacy also contributed a great deal of logical reasoning understanding which deliver to avoiding and minimizing them easily vulnerable from viral hoaxes mainly in the SARA issues.
Metaphors of Life Insurance and Home Appliance on Youtube Advertisements Videos Lilik Rochmah Agustina; Masriatus Sholikhah
Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan Vol. 8 No. 2 (2017): April
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/diglossia.v8i2.866

Abstract

AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.
Co-Authors Afi Ni’amah Afi Ni’amah Ahmad Arif Zulfikar Alfry Aristo Jansen Sinlae Bagus Kuncoro Candradewi Wahyu Anggraeni Fahmi Syahab Febyana Samara Talen Hanrezi Dhania Hasnin Ika Purnama Sari Lailatus Sa’adah Lilik Rochmah Agustina Nazar Azkhaf Riris Nur Eriyanti Tri Astari Yoyon Efendi