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All Journal Jurnal Logistik Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Jurnal Riset Manajemen dan Akuntansi (JURIMA)
Derriawan Derriawan
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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 1 
Competitive Advantage Strategy in Improving Corporate Performance of Stevedoring Company (Samudera Stevedoring) Yunanto Dwi; Derriawan Derriawan; Zulkifli Zulkifli
Jurnal Logistik Indonesia Vol 5, No 2: Oktober 2021
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v5i2.1885

Abstract

The purpose of this study was to see the influence of HR competence, equipment facility and innovation directly or indirectly on competitive advantage, and the influence of all these variables on corporate performance of Stevedoring Company (Samudera Stevedoring). The research sample was 60 respondents who were management level of Samudera Stevedoring. The sampling technique was purposive sampling. Data collection using questionnaires and FGD. The data were analyzed using Structural Equation Modeling (SEM) analysis processed with SmartPLS software. The results of the study prove that the variables of HR competence, equipment facility and innovation have a significant influence on competitive advantage and competitive advantage has significant influence on corporate performance. While HR competence variable has a significant influence on corporate performance, however the equipment facility and innovation variables have no significant influence on corporate performance. The research result also shows the corporate performance plan by referring to the strategies from the analysis that has been done and the right strategy is selected, namely strengthen of HR competence
The Effect of Comparison of Online Consumer Review Information on Online Purchases at Online Supermarkets Through Customer Value as An Intervening Variable Agus Rizal; Bambang Purwoko; Mombang Sihite; Derriawan Derriawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6185

Abstract

Online shopping has now become one of the social phenomena that are happening in the community, many of which start switching and are interested in the online shop to meet the needs of the community in daily needs. The fulfillment of the needs of the core community, namely the purchase of daily need such as raw vegetables, raw meat, raw herbs, and a staple core of the other community. The fulfillment of these needs is facilitated by advances in information and communication in providing basic needs with the online supermarket through customer value to achieve the increase in purchases at the online supermarket.  This study aims to test, review and analyze to know, a picture of the influence of online customer review, e-service quality, equity, and brand value of customers of the online purchase for partial and customer value as a mediator in influencing the online purchase in DKI Jakarta.  The results showed all significant variables that proved the influence of online customer review, e-service quality, and equity of the brand to online purchase with the total contribution of the influence of zero-point fifty-nine or fifty-nine percent of the results the most significant effect of e-service quality on online purchase the two other variables. While the online customer review, e-service quality, equity brands synergy with the value customers proved a positive and significant effect on online purchasing with the contribution of the zero point fifty-four or fifty-four percent of e-service quality influence on online purchase. Among the four variables that influence the online purchase has a value of dominant e-service quality. Thus, the value of the customer proved to be able to mediate the strengthening of the influence of online purchase online supermarkets.
PENGARUH EXPERIENTIAL MARKETING, SERVICE QUALITY, KUALITAS SISTEM INFORMASI WEBSITE TERHADAP MINAT PEMBELIAN ULANG MELALUI KEPUTUSAN PELANGGAN: INFLUENCE OF EXPERIENTIAL MARKETING, SERVICE QUALITY, QUALITY OF WEBSITE INFORMATION SYSTEMS ON REPURCHASING INTEREST THROUGH CUSTOMER DECISIONS Azharianto, Tunjung Anggitasari; Derriawan Derriawan; Miranda, Agustinus
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Agustus : Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i2.251

Abstract

The purpose of this research is to analyzed factors that affect repurchase intention of IKEA Indonesia products. The variabels used in this research are experiential marketing, service quality, and website information system quality as independent variables, customer satisfaction as communicator variable, while repurchase intention as dependent variable. The sample consist of 300 IKEA AlamSutera and Sentul City consumers. The data that was used in this research was the primary data and selected by using purposive sampling method. Data was processed using Stuctural Equation Modeling (SEM) with SmartPLS. The result of this research provides that experiential marketing, service quality, website information system quality haveinfluence on by significance to customer satisfaction, then experiential marketing, service quality, customer satisfaction have influence on by significance to repurchase intention. Howeverthere’s no evidence that website information system quality on have influence to repurchase intention.
PENGARUH PROMOSI ONLINE,CELEBRITY ENDORSEMENT TERHADAP PERILAKU PEMBELIAN IMPULSIF BERDAMPAK PEMBELIAN ULANG DENGAN WORD OF MOUTH : THE EFFECT OF ONLINE PROMOTION, CELEBRITY ENDORSEMENT ON IMPULSIVE BUYING BEHAVIOR IMPACT OF REPURCHASING WITH WORD OF MOUTH Maulina, Bella Yulinda; Derriawan Derriawan; Miranda, Agustinus
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Agustus : Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i2.254

Abstract

The purpose of this study was to determine the effect of online promotion and celebrity endorsement on impulsive buying behavior that has an impact on repeat purchases with word of mouth (WOM) as a moderating variable. The population of this study are consumers who have shopped for clothing products on e-commerce (Shopee, Tokopedia, Bukalapak, Lazada, and Blibli). The number of samples from the population is 255 people who were taken using non-probability sampling technique. The statistical method used in this study is Structural Equation Modeling (SEM) which is operated through the SmartPLS program. In this study, it was found that online promotion variables had a significant effect on impulsive buying behavior which had an impact on repeat purchases, and the role of word of mouth played a significant role in moderating repeat purchases. Meanwhile, celebrity endorsement and impulse purchases has no significant effect on repeat purchases directly.
The Analysis Of The Impact Of Price, Product, And Accessibility On Consumer Purchase Decisions In Online And Offline Services At Pharmacies In Bekasi City Taufit Julianto; Delina Hasan; Derriawan Derriawan
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of technology and the increasing demand for convenience among consumers have prompted pharmacy business players to develop online-based services. This study aims to analyze the impact of price, product, and accessibility on purchasing decisions for medications in online and offline pharmacy services in the Bekasi City area. Using a quantitative approach, this study collected data through questionnaires distributed to 200 respondents, consisting of users of both online and offline pharmacy services. The analytical techniques used include Pearson correlation and Mann-Whitney U test. The results of the Pearson correlation test indicate that price has a moderate impact on consumer purchasing decisions with an r value of 0.562, product has a strong impact with an r value of 0.768, and accessibility has a moderate impact with an r value of 0.478. The Mann-Whitney U test shows no significant difference between price and accessibility in online and offline pharmacies, while a significant difference was found in product availability, with a p value of 0.0466. This study concludes that price and accessibility can influence consumer purchasing decisions, though with moderate impact, while the availability of a wider range of products, particularly in online pharmacies, has a greater influence on purchasing decisions.
Co-Authors Agus Rizal Azharianto, Tunjung Anggitasari Bambang Purwoko Delina Hasan Maulina, Bella Yulinda Miranda, Agustinus Mombang Sihite Nuri Aslami Taufit Julianto Yunanto Dwi