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MAKNA FOTO INSTAGRAM OLIVIA LAZUARDY SEBAGAI FASHION BLOGGER INDONESIA Malinda Puteri Kusaeni; Yanti Setianti; Priyo Subekti
Jurnal Riset Komunikasi Vol 9, No 1 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v9i1.5902

Abstract

Penelitian ini dilatarbelakangi oleh adanya fenomena bahwa media sosial Instagram digunakan oleh fashion blogger Indonesia terutama Olivia Lazuardy untuk mengkonstruksikan personal branding lewat foto yang diunggah. Tujuan penelitian ini adalah untuk mengetahui makna foto Instagram Olivia Lazuardy sebagai fashion blogger Indonesia dengan personal branding yang elegan. Metode yang digunakan dalam penelitian ini adalah analisis semiotika Charles Sanders Peirce melalui pendekatan kualitatif. Teknik pengumpulan data yang dilakukan oleh peneliti adalah studi kepustakaan dan studi lapangan berupa observasi dan wawancara. Hasil penelitian menunjukkan bahwa foto Instagram Olivia Lazuardy memiliki gratifikasi tanda yaitu objek,warna,dan komposisi. Berdasarkan hasil penelitian ini, peneliti menyimpulkan bahwa foto Instagram dapat mengkonstruksi makna personal branding secara simbolis berdasarkan tanda-tanda yang terdapat padanya. Makna personal branding pada foto Instagram Olivia Lazuardy adalah dirinya yang elegan sebagai fashion blogger Indonesia. Kata kunci: Instagram, Personal Branding, Semiotics, Fashion Blogger,
KOMUNIKASI AGAMA DALAM IKLAN RAMADHAN 2017 VERSI PT. DJARUM Aat Ruchiat Nugraha; Priyo Subekti; Iriana Bakti
MediaTor (Jurnal Komunikasi) Vol 10, No 2 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i2.2745

Abstract

Isu kebangsaan yang melanda Indonesia pada akhir-akhir ini telah memberikan peluang ke berbagai sendi kehidupan berbangsa, termasuk pada sajian iklan di televisi. Keberadaan iklan telah dimanfaatkan sebagai media persuasi dalam mempersatukan bangsa dan masyarakat Indonesia khususnya. Sajian sebuah iklan akan menjadi menarik perhatian apabila mengandung “ketidakbiasaan” dalam penyampaian tema atau ide cerita kepada penontonnya. Salah satu daya tarik ide cerita iklan yang dapat dimanfaatkan adalah situasi bulan puasa. Sebab bulan puasa dapat dianggap sebagai momentum untuk dapat meningkatkan kesholehan sosial melalui terpaan pesan-pesan yang mengandung nilai-nilai sentuhan emosional. Adapun sentuhan emosional tersebut berupa pesan-pesan keagamaan yang dikemas dalam bentuk jalan cerita perjalanan menyambut bulan puasa yang dilakukan dengan cara menginterasikan kegiatan kearifan lokal dari setiap daerah dengan nilai keagamaan. Adanya iklan yang bertemakan keanekaragaman tetapi satu tujuan yang ditampilkan dalam iklan spesial Ramadhan 2017 oleh PT. Djarum ini menandakan kepedulian perusahaan akan isu yang berkembang di masyarakat pada saat ini. Metode penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif, teknik pengumpulan data menggunakan studi dokumentasi. Hasil dan temuan dalam penelitian menunjukkan bahwa sajian iklan spesial Ramadhan 2017 yang dilakukan oleh PT. Djarum telah mencerminkan aktifitas nilai-nilai budaya lokal yang mengandung ritual keagamaan serta dikemas dalam bentuk komunikasi agama berupa iklan yang kreatif dalam upaya mereduksi isu kebangsaan yang kian pudar.
BETWEEN MYTHS AND ETHOS: FRAMING MESSAGES FOR ENVIRONMENTAL COMMUNICATION OF KAMPUNG NAGA TASIKMALAYA WEST JAVA Suwandi Sumartias; Priyo Subekti; Susie Perbawasari; Iriana Bakti
Sosiohumaniora Vol 24, No 2 (2022): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v24i2.38825

Abstract

Kampung Naga, also called Naga Village, is a customary community that still preserves the traditions of their ancestors, which in this case is the Sundanese culture. They live adjacent to nature, believe that it is a gift from God, and based on this concept, they consider natural disasters as causes of bad human behavior. This belief exists because the village does not only live in nature but with it as well, and as a customary community, they have their ways of managing it. Therefore, this research aims to determine the myths and ethos associated with environmental communication activities. It also tries to identify the role of traditional leaders in transmitting cultural values to the younger generation through these activities. The results showed that the Naga Village community uses myths and ethos for environmental communication through the Pamali concept and by living with nature. They are also good role models in inheriting values, which become tools to awaken the community and the young generation, and these are often conveyed at traditional events as manifestations of their beliefs in nature. The inheritance of values by the younger generation is performed through the enculturation process to develop customs that will later become social controls in the community.
PEMANFAATAN RADIO KOMUNITAS DI MASYARAKAT NELAYAN DALAM MELESTARIKAN LINGKUNGAN PANTAI BERBASIS BUDAYA LOKAL kokom komariah; evi novianti; Priyo Subekti
Jurnal Visi Komunikasi Vol 13, No 1 (2014): May 2014
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.482 KB) | DOI: 10.22441/visikom.v13i1.362

Abstract

Abstrak, Penelitian ini berjudul Pemanfaatan Radio Komunitas di masyarakat nelayan dalammelestarikan lingkungan pantai berbasis budaya lokal. Tujuan penelitian ini untukmengetahui bagaimana pemanfaatan radio komunitas di masyarakat nelayan dalammelestarikan lingkungan pantai dan untuk mengetahui hambatan yang terjadi dalampemanfaatan radio komunitas. Metode penelitian yang digunakan adalah studi deskriptifdengan teknik analisis data yang akan digunakan adalah deskriptif kualitatif. Hasil penelitianmenunjukkan bahwa radio komunitas digunakan untuk pemberdayaan warga melaluipengenalan lingkungan untuk anak sekolah seperti bagaimana menjaga lingkungan pantai,melestarikan pantai, menjaga pantai dari sampah-sampah dan pengenalan ekosistem pantai.Selain itu, radio komunitas digunakan untuk informasi dan edukasi yang berfungsi sebagaisarana pemulihan trauma pasca bencana. Program yang berjalan sejauh ini tidak berbedadengan umumnya stasiun radio. Kegiatan lebih ditekankan pada edukasi dan informasikebencanaan, terutama di sekitar Jabar Selatan.
Pemanfaatan Media Sosial Instagram @humas_jabar Sebagai Sumber Informasi Masyarakat Jawa Barat Vina Salsabila Firmana; Priyo Subekti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3888

Abstract

Digitalization triggered the development of information and communication technology, giving birth to social media, supported by the internet, as the main gateway for information dissemination. Instagram, as one of the most popular social media platforms, is used by various government agencies to disseminate information effectively. This study aims to determine the utilization of social media in the management of Instagram @humas_jabar, used by the Communication and Informatics Office of West Java Province as a source of information for the people of West Java. This research was conducted using the descriptive qualitative method through observation during job training, interviews with the public relations staff of Diskominfo Prov Jabar, and analysis using the circular model of SoMe. The results of this study indicate that Diskominfo of West Java Province utilizes Instagram @humas_jabar as a public communication tool to disseminate information, innovations, and achievements of its programs. In managing Instagram, @humas_jabar has carried out four stages: share, manage, engage, and optimize.
Penerapan Narasi Partisipatoris dalam Penulisan Naskah Video Dokumenter “Dari Rasi Jadi Mimpi: Langkah Menjaga Tradisi” Edla Nabilah Elliora; Iwan Koswara; Priyo Subekti
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2043

Abstract

This final project is entitled “Application of Participatory Narration in the Scriptwriting of the Video Documentary “Dari Rasi Jadi Mimpi: Langkah Menjaga Tradisi””. This work aims to apply a participatory narrative approach in the scriptwriting of a documentary video documentary that represents the efforts of the Kampung Adat Cireundeu community in preserving the Sunda Wiwitan tradition, particularly through the cultural practice of rasi as a symbol of identity and food self-sufficiency. The creation method employs a qualitative approach using observation, in-depth interviews, and documentation. The participatory narrative positions the indigenous community as the primary subject of the storytelling process, with the narrative constructed from the participants’ lived experiences and perspectives. The narrative structure is organized into three stages—introduction, development, and conclusion—to ensure coherence while maintaining the authenticity of the participants’ voices. The results indicate that the participatory narrative approach enhances the representation of social and cultural realities and fosters stronger audience engagement. However, this work also identifies limitations, including the dominance of certain informants, tension between expository and participatory narrative modes, and editorial compromises during the editing process. Despite these limitations, the participatory narrative approach remains relevant for documentary scriptwriting that emphasizes subject participation and the preservation of local cultural values.
Implementasi Teknik Pengambilan Gambar Oleh Director Of Photography Pada Produksi Video Dokumenter “Dari Rasi Jadi Mimpi: Langkah Menjaga Tradisi” Irsa Anugrah Febriansyah; Iwan Koswara; Priyo Subekti
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 3 No. 2 (2025): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v3i2.5944

Abstract

The documentary film “Dari Rasi Jadi Mimpi: Langkah Menjaga Tradisi” was an audiovisual work that portrayed the life and traditions of the Cireundeu Indigenous Community in Cimahi, West Java, with a focus on the consumption of Rasi (cassava rice) as a symbol of food security and cultural identity. The background of this work was based on concerns regarding the gradual marginalization of local traditions due to modernization and changing consumption patterns. This project aimed to document and visually represent the cultural values of the Cireundeu Indigenous Community through an ethical and authentic documentary approach. The production stages consisted of preliminary research, field observation, visual concept development, filming, and post-production. During the production process, the author acted as the Director of Photography (DoP), responsible for visual planning, camera blocking, composition, and lighting strategies adapted to the indigenous environment and technical limitations on site. The results indicated that a visual approach prioritizing authenticity, the use of natural lighting, and visual ethics successfully strengthened the documentary narrative without diminishing its aesthetic value. In conclusion, this documentary functioned not only as an audiovisual work but also as a cultural archive, an educational medium, and a sustainable tool for promoting local culture.
Implementasi Teknik Sinematografi Oleh Director of Photography dalam Video Dokumenter “Jejak yang Tersulam di Balik Motif Batik Rumah Gajah Mungkur” Zahrani Adilla Fahmayanti; Priyo Subekti; Gumgum Gumila
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 4 No. 1 (2026): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v4i2.6470

Abstract

Batik has been recognized by UNESCO as an Intangible Cultural Heritage of Humanity since 2009, yet regional batik motifs, including the Gajah Mungkur motif from Gresik Regency, remain underdocumented audiovisually and are increasingly unfamiliar to younger generations. This final project aims to implement three cinematography techniques, namely camera angle, camera movement, and depth of field, by the Director of Photography (DoP) in the documentary video “Jejak yang Tersulam di Balik Motif Batik Rumah Gajah Mungkur” to reveal the aesthetic value and philosophical meaning behind the batik motifs. The creation process involved pre-production (research, field observation, script writing, and storyboarding), a three-day production in Gresik and Surabaya with three informants, namely the owner, a batik community expert, and a consumer of Batik Gajah Mungkur, and post-production consisting of footage selection and editing. The results show that camera angles (eye level, high angle, frog eye/low angle, and over-the-shoulder) were applied according to each scene's narrative needs; camera movements (still shot, handheld, tilt-up, and panning shot) enriched visual variation and audience emotional engagement, including in capturing the grandeur of the historic Rumah Gajah Mungkur building; while depth of field was applied to build a sense of spatial depth and direct the viewer's attention to the visuals presented, both during the batik-making process and on the finished cloth. This work is expected to serve as both a visual archive and an educational medium that increases public appreciation of Batik Rumah Gajah Mungkur as a local cultural identity of Gresik.