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All Journal JRK (Jurnal Riset Komunikasi) Adi Widya : Jurnal Pengabdian Masyarakat Communicology: Jurnal Ilmu Komunikasi Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Ilmu Komunikasi Journal of Social And Economics Research Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Da'watuna: Journal of Communication and Islamic Broadcasting Ardhi: Jurnal Pengabdian dalam Negri International Journal of Social Science and Humanity journal of social and economic research
Asep Soegiarto
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : International Journal of Social Science and Humanity

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Artificial Intelligence (AI) in Public Relations: Corporate Practices in Indonesia Asep Soegiarto; Wina Puspita Sari; Abdul Kholik; Mentari Anugrah Imsa
International Journal of Social Science and Humanity Vol. 1 No. 2 (2024): June : International Journal of Social Science and Humanity
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijss.v1i2.35

Abstract

The advancement of Artificial Intelligence (AI) has brought about significant changes in various industries, including public relations (PR) practices in companies. This research aims to explore the implementation of AI in corporate PR activities in Indonesia. Using a case study approach with in-depth interviews with PR practitioners from three major companies, this research reveals how AI is being used to optimise PR functions. The findings show that AI is primarily used to accelerate media and sentiment analysis, facilitate social media content management, and enhance personalisation and automation in marketing communications. However, there are still limitations to the implementation of AI due to resource constraints and regulatory factors. This research contributes to a better understanding of AI adoption in corporate PR practices in Indonesia and its future development potential. By examining real-world cases, it provides valuable insights into the opportunities and challenges associated with using AI for strategic communication efforts in an emerging market context.
Co-Authors Abdul Kholik Abdul Kholik Abyan Dwi Martha Afina Damayanti Afriza Wihadi Aldri Frinaldi Anggun Nadia Fatimah Annisa Febrianeu Asriv Nurul Al Faris Fadia Ramadania Ibnu Arya Fakhrizky Kaimala Zuarni Abidin Menati Fajar Rizki Mentari Anugrah Imsa Muhammad Reza Firdaus Muria Putriana Muthia Aulia Pradipta Nindhiya Salma Haura Qoryna Noer Seyma Shinta Aprillia Kusuma Wardhani Sulthan Arrafi Fadhila Wina Puspita Sari