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All Journal Jurnal Penelitian Kesejahteraan Sosial Jurnal Riset Komunikasi Risenologi Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Sains dan Teknologi Dakwatussifa: Journal of Da'wah and Communication Jurnal Ilmiah Teknik Informatika dan Komunikasi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Da'watuna: Journal of Communication and Islamic Broadcasting International Journal of Social Science and Humanity INJECT Interdisciplinary Journal of Communication KREATIF: Jurnal Pengabdian Masyarakat Nusantara Indonesian Journal of Islamic Communication Jurnal Komputer, Informasi dan Teknologi
Mentari Anugrah Imsa
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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MAMPUKAH KEHADIRAN AYAH DALAM PENGASUHAN MENGURANGI KENAKALAN REMAJA? : KASUS PADA NARAPIDANA ANAK Tiaradiqta Rizky Asharia Putri; Mentari Anugrah Imsa; Alfiasari, Alfiasari
Jurnal Penelitian Kesejahteraan Sosial Vol. 20 No. 2 (2021): Jurnal Penelitian Kesejahteraan Sosial
Publisher : Balai Besar Litbang Pelayanan Kesejahteraan Sosial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31105/jpks.v20i2.2600

Abstract

Kriminalitas yang dilakukan oleh remaja berhubungan erat dengan kenakalan remaja. Kenakalan remaja dapatterjadi karena konsep diri dan pengendalian diri mereka belum berkembang optimal. Selain itu, kenakalan remaja dapatbersumber dari pola pengasuhan orang tua yang belum tepat. Penelitian ini bertujuan untuk menganalisis karakteristikremaja, konsep diri, dan kontrol diri remaja serta kaitannya dengan pengasuhan orang tua terutama ayah dan perilakukenakalan yang pernah dilakukan tahanan anak. Pengambilan data dilakukan dengan menggunakan teknik retrospektifyaitu teknik untuk mendapatkan informasi tentang pengalaman masa lalu tahanan anak bersama ayah mereka. Lokasipenelitian dan responden sebagai sampel penelitian dipilih secara purposive. Penelitian ini dilakukan di salah satuLembaga Pembinaan Khusus Anak (LPKA) di Provinsi DKI Jakarta dengan jumlah responden sebanyak 55 orang tahananremaja. Pengumpulan data dilakukan dengan teknik self-administered. Data diolah dan dianalisis secara deskriptif daninferensial. Hasil penelitian menunjukkan, terdapat korelasi positif yang signifikan antara pengasuhan ayah dengankonsep diri dan kontrol diri remaja; dan kontrol diri remaja mempunyai korelasi positif signifikan dengat kenakalan.Temuan tersebut dapat dimaknai bahwa pada kasus tahanan remaja, pengasuhan ayah yang semakin baik berbanding lurusdengan semakin baiknya konsep diri dan kontrol diri para tahanan remaja. Kontrol diri yang semakin baik mendorongsemakin rendahnya kenakalan yang dilakukan para tahanan remaja. Hal ini mengindikasikan bahwa kehadiran ayahdalam pengasuhan memiliki peran penting dalam meningkatkan konsep diri serta pengendalian diri remaja. Mereka jadimampu mengurangi perilaku negatif. Hasil penelitian ini merekomendasikan pemerintah khususnya Kementerian Sosial agar memberikan konseling kepada para narapidana anak dan orang tuanya khususnya ayah agar membangun interaksidan relasi ayah dan anak yang lebih baik ke depannya. Kegiatan konseling diharapkan dapat mengurangi kecenderungananak untuk melakukan tindakan kriminal di kemudian hari.
Efektivitas Media Baru dalam Kampanye Kesehatan Mental Mentari Anugrah Imsa; Wina Puspita Sari; Muria Putriana
INTERAKSI PERADABAN: Jurnal Komunikasi dan Penyiaran Islam Vol 3, No 1 (2023)
Publisher : Fakultas Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/interaksi.v3i1.31837

Abstract

Kesehatan mental menjadi perhatian berbagai pihak terutama setelah adanya Covid-19. Kelompok yang berisiko terkena penyakit mental adalah usia remaja akhir atau dewasa awal yang dianggap sebagai masa di mana seseorang berhadapan dengan banyak tantangan dan pengalaman baru. Oleh karena itu, penelitian ini berusaha mencari tahu efektivitas penggunaan fitur-fitur pada Instagram sebagai media untuk menyampaikan pesan-pesan kampanye kesehatan mental. Penelitian ini menggunakan metode deskriptif-kuantitatif. Penelitian menunjukkan bahwa fitur reels Instagram lebih banyak menjangkau khalayak sasaran  dibandingkan dengan fitur feed dan juga story. Kemudian konten yang banyak menyampaikan informasi detail mengenai kesehatan mental yang diunggah pada feed juga menjangkau lebih banyak pengguna.
Artificial Intelligence (AI) in Public Relations: Corporate Practices in Indonesia Asep Soegiarto; Wina Puspita Sari; Abdul Kholik; Mentari Anugrah Imsa
International Journal of Social Science and Humanity Vol. 1 No. 2 (2024): June : International Journal of Social Science and Humanity
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijss.v1i2.35

Abstract

The advancement of Artificial Intelligence (AI) has brought about significant changes in various industries, including public relations (PR) practices in companies. This research aims to explore the implementation of AI in corporate PR activities in Indonesia. Using a case study approach with in-depth interviews with PR practitioners from three major companies, this research reveals how AI is being used to optimise PR functions. The findings show that AI is primarily used to accelerate media and sentiment analysis, facilitate social media content management, and enhance personalisation and automation in marketing communications. However, there are still limitations to the implementation of AI due to resource constraints and regulatory factors. This research contributes to a better understanding of AI adoption in corporate PR practices in Indonesia and its future development potential. By examining real-world cases, it provides valuable insights into the opportunities and challenges associated with using AI for strategic communication efforts in an emerging market context.
Pengaruh Electronic Word of Mouth (E-WOM) terhadap Brand Awareness Produk Scarlett di Media Sosial TikTok Muthia Aulia Pradipta; Qoryna Noer Seyma; Mentari Anugrah Imsa; Asep Soegiarto; Menati Fajar Rizki
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1375

Abstract

Scarlett, a local beauty brand, has achieved significant success in its marketing efforts, particularly through the strategic exploitation of electronic word-of-mouth (e-WOM) on the social media platform TikTok. By leveraging reviews, testimonials, and recommendations from users and influencers, Scarlett drives interactions that increase brand awareness. In this context, e-WOM serves as a strategic communication instrument that can be utilized by PR practitioners to foster good brand perception. For this purpose, a quantitative approach was used, which involved distributing a questionnaire to 100 TikTok users who follow Scarlett’s official account. The findings of the current study prove that the dimensions of e-WOM, specifically intensity, opinion, and content, have a significant influence on Scarlett’s brand awareness. The findings of this study prove that the integration of social media and E-WOM (Electronic Word-of-Mouth) in PR strategies is a crucial factor in strengthening a brand’s presence in the contemporary digital landscape, which is characterized by increasing competition.
PENGARUH SYIFA HADJU SEBAGAI BRAND AMBASSADOR TERHADAP BRAND IMAGE PRODUK GLAD2GLOW (ANALISIS FOLLOWERS INSTAGRAM @Glad2Glow DI KALANGAN GENERASI Z) Kartika, Mega Ardhiani; Seyma El Farabi, Qoryna Noer; Wina Puspita Sari; Muria Putriana; Mentari Anugrah Imsa
Dakwatussifa: Journal of Da'wah and Communication Vol. 4 No. 2 (2025): Volume 4 Nomor 2 Tahun 2025
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56146/dakwatussifa.v4i2.264

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Syifa Hadju sebagai brand ambassador terhadap brand image produk Glad2Glow di kalangan Generasi Z. Latar belakang penelitian ini adalah meningkatnya penggunaan produk skincare di Indonesia dan strategi pemasaran dengan menggunakan figur publik. Metode penelitian menggunakan pendekatan kuantitatif eksplanatif melalui survei kuesioner terhadap 100 followers Instagram @Glad2Glow usia 15-25 tahun. Hasil penelitian menunjukkan Syifa Hadju berpengaruh signifikan terhadap brand image Glad2Glow. Dimensi Visibility, Credibility, Attraction, dan Power pada Syifa Hadju membentuk citra merek positif di benak konsumen, meningkatkan kepercayaan dan preferensi pembelian. Temuan ini menunjukkan pemilihan brand ambassador yang sesuai dapat menjadi strategi komunikasi pemasaran efektif di era digital. Praktisi PR dan pemasar kosmetik perlu mempertimbangkan penggunaan figur publik relevan untuk membangun brand image yang kuat. Kata kunci : Brand Ambassador, Brand Image, Glad2Glow, Generasi Z, Syifa Hadju
E-Learning Learner Experience pada Pengguna Mobile Assisted Language Learning Anggun Nadia Fatimah; Mentari Anugrah Imsa; Asep Soegiarto; Siti Lintang Oktiara
Risenologi Vol. 9 No. 2 (2024): Risenologi
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/risenologi.v9i2.748

Abstract

Pasca pandemi, adopsi teknologi digital dalam pendidikan mengalami percepatan yang signifikan, terutama dalam pembelajaran bahasa asing. Salah satu inovasi yang berkembang adalah Mobile Assisted Language Learning (MALL) yang memanfaatkan teknologi smartphone dan internet. Aplikasi Duolingo adalah salah satu platform MALL terpopuler secara global, menawarkan pembelajaran berbasis gamifikasi untuk lebih dari 40 bahasa. Popularitasnya juga meningkat pesat di Indonesia, dengan pertumbuhan pengguna mencapai enam kali lipat antara tahun 2020-2023. Penelitian ini bertujuan untuk mendeskripsikan pengalaman pembelajar dalam menggunakan Duolingo, sebagai salah satu bentuk MALL, dalam konteks pembelajaran bahasa asing. Dengan menggunakan pendekatan kualitatif, penelitian ini memetakan lima aspek utama yang mempengaruhi pengalaman pengguna, yaitu aspek peserta didik, guru, program pembelajaran, sistem teknologi, dan sistem sosial yang difasilitasi teknologi. Hasil penelitian ini diharapkan dapat memberikan wawasan mengenai efektivitas MALL dan berkontribusi terhadap kebijakan pendidikan digital di Indonesia.
Pengaruh Konten Sosial Media TikTok Terhadap Pemahaman Brand Knowledge VOffice Indonesia Barelvi, Faqih; Menati Fajar Rizki; Mentari Anugrah Imsa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3209

Abstract

Brand knowledge plays a very important role in supporting a company's digital marketing efforts by building a positive image, increasing awareness, expanding online presence, building relationships with influential parties, managing crises, and increasing user engagement. vOffice is a virtual office space service provider in various locations in Indonesia. vOffice provides business solutions that include virtual office space rental, physical office space rental, and various other business support services, such as the availability of shared office services, there are various types of products to support the continuity of business activities such as office services, Event Space, Meeting Rooms, Legality Management services to virtual offices. This study aims to obtain information about the effect of tiktok social media content on understanding the brand knowledge of the Voffice Indonesia virtual office through tiktok social media. In this study, the theory used is the S-O-R theory (Stimulus- Organism-Response). S-O-R theory explains the process of how a stimulus produces a response. The most basic interaction occurs when individuals perform actions and receive responses from others The research method used is a quantitative approach with a survey method. This method comes from positivism, which emphasizes empirical experience instead of assumptions or logic. Based on his research objectives to be achieved, he found that the understanding of vOffice brand knowledge through TikTok social media has an influence of 86.6%. It can be concluded that the results of this study show that H0 is rejected and there is an effect of using the TikTok application has great potential as a marketing tool, especially in increasing purchase interest, brand awareness, and brand knowledge of consumers.
Peningkatan Keterampilan Jurnalistik Masyarakat Pelaku Industri Pariwisata Di Kecamatan Sukamakmur, Kabupaten Bogor Rinie Octaviany Hasan; Mentari Anugrah Imsa; Rahmat Darmawan; Najla Hanna Qonita; Shakira Yasmin Az zahra
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2400

Abstract

This activity aims to increase understanding and journalistic skills as an effort to optimize the tourism information system (SIPARIS) website by Sukamakmur District, Bogor Regency. It's because the role of the SIPARIS website is very important to inform about tourism potential in Sukamakmur District, but turns out that the SIPARIS website content is no longer updated and less informative. To make the website more attractive, the content must be made as informative as possible, so that users who want to know about tourism in Sukamakmur District can get complete information on the SIPARIS website. The participants of this training are website managers, tourism awareness groups, and tourism actors in Sukamakmur Sub-district who are expected to become resources for developing content and information on the website. The method used is a workshop to convey journalistic material, then practice the material that has been learned. The achievement of the success of this service is through pre-test and post-test after the workshop is completed. The result of the activity is the increase in knowledge as well as journalistic skills of the participants, to support the optimization of the SIPARIS website.
THE INFLUENCE OF CO-BRANDING MAKE OVER X NIKI PRODUCTS ON THE BRAND IMAGE MAKE OVER COSMETICS ON INSTAGRAM Galuh Sukma Dwijayanti; Mentari Anugrah Imsa; Asep Soegiarto; Qoryna Noer Seyma El Farabi; Wina Puspita Sari
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2312

Abstract

This study explores the influence of the co-branding strategy between Make Over Cosmetics and Indonesian singer NIKI on the brand image of Make Over Cosmetics as portrayed on Instagram. In the increasingly competitive Indonesian cosmetics market, innovative marketing strategies such as co-branding play a crucial role in shaping and strengthening brand perception. This research specifically examines consumer responses to the Make Over X NIKI collaboration featured on the @makeoverid Instagram account. Utilizing a quantitative approach, the study surveyed 342 followers of the account who had interacted with content related to the co-branded product launch. Data were collected through questionnaires and analyzed using SPSS version 29 through correlation, regression, and classical assumption tests. Findings indicate that co-branding exerts a positive and significant effect on brand image, with a coefficient of determination (R²) of 0.415, suggesting that 41.5% of the variance in brand image is explained by the co-branding variable. The collaboration successfully conveyed a premium and differentiated brand image, aligning with Make Over's motto “Beauty Beyond Rules.” NIKI’s personal brand, global reach, and values reinforced Make Over’s positioning in the market. Through the Elaboration Likelihood Model (ELM), the study highlights the effectiveness of peripheral cues, such as celebrity appeal and aesthetic visuals, in enhancing brand perception on social media. The study concludes that co-branding with suitable influencers significantly strengthens brand image and recommends similar strategies for local beauty brands aiming to compete in digital and global markets.
EFFECTIVENESS CONTENT INSTAGRAM OF @NADI.INDO IN INCREASING BRAND AWARENESS Putri Wulansari; Qoryna Noer Seyma El Farabi; Wina Puspita Sari; Mentari Anugrah Imsa; Indah Fajar Rosalina
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2361

Abstract

This study aims to determine the effectiveness of Instagram content @nadi.indo in increasing brand awareness by using the EPIC Model as a measuring tool to assess the extent to which Instagram content can enhance brand recognition and recall. The research focuses on the Instagram content of the @nadi.indo account managed by Nasari Digital (NADI), targeting active followers of the account as the study population. Employing a quantitative methodology, data were collected through questionnaires distributed to 100 respondents. The EPIC Model, developed by AC Nielsen, was utilized to evaluate four critical dimensions: Empathy, Persuasion, Impact, and Communication. The results revealed an overall average score of 3.385 across these dimensions, indicating that the content falls into the effective category. Specifically, the Persuasion dimension scored the highest at 3.43, demonstrating its strong influence on audience perception. Meanwhile, Empathy, Impact, and Communication scored 3.35, 3.38, and 3.385, respectively, reflecting their moderate yet positive contributions. These findings suggest that the Instagram content successfully fosters brand awareness, though there remains room for improvement to achieve optimal results. The study underscores the importance of maximizing performance in content creation to elevate brand awareness to its highest level, such as Top of Mind recognition. By leveraging the EPIC Model, this research provides actionable insights for digital marketers aiming to enhance brand visibility and engagement on social media platforms like Instagram.
Co-Authors Abdul Kholik Abdul Kholik Aditya Gilang Rumpaka Afina Ruqayyah Alfiasari Anggun Nadia Fatimah Asep Soegiarto Asep Soegiarto Asriv Nurul Al Faris Barelvi, Faqih Cheryl Olivia Sabina Eko Harisaksono Firdaus Hadi Santosa Firdaus Hadi Santosa Galuh Sukma Dwijayanti Hikmatullah Hikmatullah Indah Fajar Rosalina Kartika, Mega Ardhiani Menati Fajar Rizki Menati Fajar Rizky Menati Fajar Rizky Muria Putriana Muthia Aulia Pradipta Najla Hanna Qonita Putri Wulansari Qoryna Noer Seyma Qoryna Noer Seyma Qoryna Noer Seyma El Farabi Rahmat Darmawan Rinie Octaviany Hasan Seyma El Farabi, Qoryna Noer Shakira Yasmin Az zahra Siti Lintang Oktiara Tiaradiqta Rizky Asharia Putri Wina Puspita Sari