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All Journal Jurnal Informatika Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Travel, Hospitality and Events Journal of Business Studies and Management Review RISK : Jurnal Riset Bisnis dan Ekonomi Ardhi: Jurnal Pengabdian dalam Negri
Budi Susanto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Transportation Other

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Penerapan Social Network Analysis dalam Penentuan Centrality Studi Kasus Social Network Twitter Budi Susanto; Herlina Lina; Antonius Rachmat Chrismanto
Jurnal Informatika Vol 8, No 1 (2012): Jurnal Informatika
Publisher : Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.011 KB) | DOI: 10.21460/inf.2012.81.111

Abstract

The twitter provides a kind of relation between users in specific form. When someone follow others, it doesn’t mean that she/he know well about them. We have defined a friend relationship between users in twitter as connection following and follower between two users. Based on this definition we develop a system to get friends and also friends of friends relation from a specific user. We use twitter API to get following and follower list and then construct a graph that represent a social network between those users. From this graph, we analyse the centrality using SNA (Social Network Analysis) method, i.e. closeness and betweeness. We propose to use these methods in order to find out who is the most influence user in the his/her social network to spread out the tweet or information. With this system, user can know about their social network based on their friend list on twitter.   Kata Kunci : Social Network Analysis, Betweenness Centrality, Closeness Centrality
KLASIFIKASI EMAIL DPNGAN MENGGUNAKAN METODE NAIVE BAYESIAN STUDI KASUS : MAILING LIST www.tux.org Tantiny Tantiny; Budi Susanto; Widi Hapsari
Jurnal Informatika Vol 3, No 1 (2007): Jurnal Informatika
Publisher : Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13003.988 KB) | DOI: 10.21460/inf.2007.31.66

Abstract

Pada jaman modern ini, komunikasi dan penyebaran informasi merupakan hal yangsangatpenting. Salah satubentukkomunikasi yaitu surat-menyurat, tidak lagi dilakukan secaratradisional menggunakan kertas, amplop dan perangko. Surat-menyurat secara global sekarangdilakukan menggunakan teknologi email. Email saat ini menjadi salah satu alat komunikasiyang perturnbuhannya kian pesat dari hari ke hari. Hal ini dapat dicermati melalui banyaknyakomunitas mailing list yang bermunculan di Internet. Namun ada kendala yang muncul daripenggunaan entail, yakni jumlah email yang banyak dan diterima dalam waktu yangbersamaan. Hal ini berakibat infonnasi-informasi yang ada dalam email menjadi terkuburdalam tumpukan informasi yang lain. Untuk mengatasi masalah tersebut, maka telahdikembangkan beberapa aplikasi untuk mengklasifikasikan email menurut kriteria tertentu,seperti kategori, pengirim atau pun subject entail. Tugas Akhir ini bertujuan membangunsebuah sistem klasifikasi enrail dengan menggunakan Metode Naive Bayesian denganmengambil studi kasus dari mailing /rsf www.tux.org Sistem yang dibangun mampumengklasifikasikan email kedalam 3 kategori yang sudah ditentukan dengan pengetahuan iamiliki dan mengubah pengetahuan tersebut jika terjadi kesalahan klasifikasi (pembelajaranbertahap).
THE IMPLEMENTATION OF ASSOCIATION RULES IN ANALYZING THE SALES OF AMIGO GROUP Bobby Fernando; Budi Susanto
Jurnal Informatika Vol 7, No 1 (2011): Jurnal Informatika
Publisher : Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.869 KB) | DOI: 10.21460/inf.2011.71.95

Abstract

A retail company usually produce large sales transactions data. These data can be utilized with the application of data mining, which is also known as knowledge data discovery. Association rules is one of the most famous data mining study that can be used to generate items that frequently purchased together in sales transactions. This project is a web-based data mining project for a company called Amigo Group. The algorithm used for association rules implementation is called FP-Growth algorithm. This algorithm will form a data structure called FP-Tree and extract the rules based on its FP-Tree. The result of this application will be used to help Amigo Group’s managers understand about customers buying behavior and analyze pattern of items which are usually purchased together. Then, the manager can create marketing strategies in order to increase sales of the items. Key Words: Data Mining, FP-Growth, FP-Tree.
PENGEMBANGAN SITUS BADAN PROMOSI PARIWISATA KOTA YOGYAKARTA Budi Susanto; Agata Filiana; Kristian Oentoro
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v5i2.36889

Abstract

Badan Promosi Pariwisata Kota Yogyakarta (BP2KY) dibentuk dengan tujuan mengembangkan promosi pariwisata di Kota Yogyakarta. Sebuah situs profil yang resmi dibutuhkan untuk memenuhi kebutuhan informasi masyarakat terkait promosi pariwisata di Kota Yogyakarta sekaligus untuk meningkatkan pemasaran digital dan pembentukan kehadiran digital atau digital presence. Artikel ini membahas pembangunan situs resmi BP2KY menggunakan content management system (CMS) Wordpress. Website dibangun melalui beberapa tahapan yaitu focus group discussion (FGD), data gathering, perancangan, implementasi, evaluasi, dan pelatihan. Hasil dari kegiatan pengabdian ini berupa sebuah situs profil yang mengandung informasi tujuan serta peran BP2KY, profil pengurus BP2KY, informasi tempat wisata di Yogyakarta, dan berita terkini. Situs tersebut dapat diakses pada https://bp2ky.or.id/. Pengujian situs dilakukan dengan user experience questionnaire (UEQ) yang disebarkan untuk melihat pengalaman pengunjung. Hasil pengujian menunjukkan evaluasi positif untuk daya tarik, kejelasan, efisiensi, ketepatan, stimulasi, dan kebaruan dengan nilai di atas 0.8. Sedangkan hasil benchmarking UEQ menunjukkan hasil “excellent” untuk daya tarik, kejelasan, efisiensi dan stimulasi, serta “good” untuk ketepatan dan kebaruan. Pelatihan untuk pengurus BP2KY juga dilakukan agar situs memiliki kontinuitas
Pengaruh Iklan Media Elektronik Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Study Kasus Pengguna Traveloka Mahasiswa Sekolah Tinggi Ilmu Ekonomi Nganjuk) Tiya Saragina Pamuleh; Gandung Satriyono; Endang Triwidyati; Budi Susanto
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 2 No. 1 (2021)
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v2i1.1807

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh. iklan media elektronik dan word of wouth terhadap keputusan pembelian konsumen (studi kasus pengguna traveloka mahasiswa STIE Nganjuk) Metode pengumpulan data menggunakan kuesioner dan teknik analisis yang digunakan adalah regresi linear berganda pada 125 responden mahasiswa STIE Nganjuk pengguna Traveloka. Analisis data pada penelitian ini menggunakan bantuan spss versi 23.Teknik sampling yang dipakai adalah purposive sampling dan teknik pengujian data yang digunakan dalam penelitian ini meliputi uji validitas dengan korelasi antar skor, uji reliabilitas dengan cronbach alpha. Uji asumsi klasik dan analisis regresi liner berganda, untuk menguji dan membuktikan hipotesis penelitian. Hasil penelitian uji t (parsial) menunjukkan bahwa variabel iklan media elektronik(X1) memiliki pengaruh positif tidak signifikan terhadap keputusan pembelian Traveloka (Y) dan variabel iklan word of mouth (X2) memiliki pengaruh positif tidak signifikan terhadap keputusan pembelian Traveloka (Y). Hasil penelitian uji F (simultan) menunjukkan hasil bahwa iklan media elektronik dan word of mouth secara keseluruhan berpengaruh simultan dan signifikan terhadap keputusuan pembelian Traveloka (Y).
Pengaruh Pelayanan, Merek, Dan Harga Terhadap Tingkat Penjualan Di Toko Global Teleshop Kediri Yossie Yoellian; Gandung Satriyono; Budi Susanto
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 3 No. 1 (2022)
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v3i1.3790

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pelayanan, merek, dan harga terhadap tingkat penjualan di Toko Global Teleshop Kediri. Dari hasil penelitian ini dapat disimpulkan bahwa: (1) Berdasarkan deskripsi data penelitian perhitungan secara simultan harga (X3) dan pelayanan (X1) berpengaruh signifikan terhadap tingkat penjualan (Y). (2)  Berdasarkan deskripsi data penelitian perhitungan secara simultan pengaruh harga (X3) dan merek (X2) berpengaruh signifikan terhadap tingkat penjualan (Y). (3) Berdasarkan deskripsi data penelitian perhitungan secara simultan pengaruh Pelayanan (X1) dan merek (X2) berpengaruh signifikan terhadap tingkat penjualan. (4) Berdasarkan deskripsi data penelitian perhitungan secara simultan simultan pengaruh pelayanan (X1), merek (X2), dan harga (X3) terhadap tingkat penjualan (Y) pada taraf signifikansi 5%, diperoleh nilai Fhitung sebesar 0,286 dengan nilai signifikansi F sebesar 0,035. Karena nilai signifikansi F < 0,05 maka H7 diterima H0 ditolak. Sehingga terdapat simultan pengaruh pelayanan (X1), merek (X2), dan harga (X3) terhadap tingkat penjualan (Y).
Marketing Communication Model to Enhance Hotel Brand Image Anak Agung Ngurah Wira Kusuma; I Nyoman Rajin Aryana; Budi Susanto; Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.7

Abstract

ABSTRACT Purpose: The purpose of this study was to determine the position of the marketing communication model implemented to improve the brand image of The Kayon Jungle Resort, Bali, Indonesia, and to determine the alternative marketing communication model that should be applied by the Sales and Marketing Department in improving the brand image of the hotel. Research methods: The analytical technique used is the mixed method design of Sequential Exploratory; Internal Factor Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal-External Matrix (IE), SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM). Results and discussion: The results of the IFAS matrix analysis show that the main strengths are reviews and comments left by guests on the internet, as well as having a distinctive and unique room, restaurant, swimming pool, yoga pavilion, and gym, while the main weaknesses are a lack of variety and intensity of sales promotion activity. According to the results of the EFAS matrix analysis, the main opportunity is the Policy to maintain guest privacy, safety, and comfort by The Kayon Jungle Resort management, while the main threat is the Intensity of beneficially campaign. Implication: The Kayon Jungle Resort is in the Growth Strategy (Cell I) position according to the results of the IE matrix analysis. The SWOT analysis results in nine alternative marketing communication strategies, three of which are prioritized and calculated by the QSPM matrix with a total TAS of 303.72, 298.05, and 287.31. Keywords: marketing communication, alternative strategy, brand image.
Analysis of Online and Offline Travel Agents’ Contribution to Room Occupancy Ni Kadek Masita Hardiani; Budi Susanto; I Ketut Astawa; Nyoman Mastiani Nadra; Made Sudiarta; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.10

Abstract

ABSTRACT Purpose: The aims of this study are to know the contribution of Online Travel Agents and Offline Travel Agents to room occupancy at a hotel in Denpasar, Bali, Indonesia, and to find out the comparison of contribution from Online Travel Agents and Offline Travel Agents to room occupancy at the hotel. Research methods: Data collection methods used are observation, interview, and study documentation. The analysis technique used is quantitative analysis, qualitative analysis, and descriptive statistics from secondary data. The stages of the data analysis technique start from the classical assumption test, multiple regression analysis, hypothesis testing using SPSS 21 program, and descriptive statistical techniques. Results and discussion: The results of this study indicate that the t count value of the online travel agent contribution is greater than the t table (4.280> 1.692). Meanwhile, the t count value of the contribution of the offline travel agent also has a greater value than the t table (4,280> 1,692). Based on the data obtained, the contribution of the Online Travel Agent and Offline Travel agents from 2017 to 2019 has fluctuated every year. Implication: The contribution to the development of the Online Travel Agents has increased every year, while the contribution of Offline Travel Agents has decreased in 2019. However, the largest contribution still comes from the Offline Travel Agent. In an effort to increase room occupancy, the hotel should further expand the collaboration networking with Online Travel Agents to increase the contribution that can be generated by Online Travel Agents. Keywords: online, offline, travel agent, room occupancy.
Pemberdayaan UMKM Berbasis Digital : Strategi Pemasaran, Penguatan Merek, dan Legalitas Usaha dan Pengembangan Kapasitas Digital Anisa Nur Aziizah; Budi Susanto; Salsabilla Ramadhani; Anisa Al-Mas; Akbar Hermansyah; Nurhayati Suarga
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 4 (2025): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i4.1408

Abstract

This Micro, Small, and Medium Enterprises (MSMEs) assistance program aims to improve business capacity, strengthen branding, expand marketing reach, and provide formal legal status to MSMEs. Activities carried out include digital marketing training, assistance in creating e-commerce accounts, designing and delivering MSME logos, providing grants for sealing equipment, and assisting in obtaining a Business Identification Number (NIB) through the OSS system. The implementation methods include initial observation, activity planning, interactive training, direct mentoring, and post-activity monitoring and evaluation. These methods are designed to ensure that MSMEs are not only equipped with technical knowledge but also empowered with the practical tools necessary for success in a competitive market. The results of the activities show an improvement in the digital marketing skills of MSMEs, allowing them to reach a wider audience through social media platforms and online advertising. The creation of logos as brand identities has significantly boosted the recognition of these businesses, helping them establish a stronger presence in their respective markets. Additionally, the enhanced product packaging quality with the provision of sealing tools has led to better product presentation, which is essential in attracting customers and increasing sales. Furthermore, the acquisition of NIBs as business legal status has provided MSMEs with greater legitimacy, enabling them to access more formal business opportunities and funding options. This program has had a positive impact on the professionalism and competitiveness of MSMEs, which has been reflected in their increased ability to market their products effectively and efficiently. However, further assistance is needed in optimizing digital promotion, such as improving online advertising strategies, and fully utilizing NIBs for better business expansion. Moreover, it is crucial to offer ongoing support and guidance to ensure that MSMEs can continue to thrive and adapt to the rapidly changing digital landscape
ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM Budi Susanto; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44443

Abstract

This study aims to examine the influence of Content Marketing, Influencer Marketing, and Electronic Word of Mouth (e-WOM) on purchase decisions for subsidized housing, as well as to evaluate the moderating role of e-WOM in the relationship between digital marketing strategies and consumer purchasing decisions. The research was conducted at PT. Digdaya Cipta Harjita, involving 190 respondents who had purchased subsidized housing in Jambi City and Muaro Jambi Regency. Employing a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM), the results indicated that Content Marketing (β = 0.125; T = 2.117; p = 0.036), Influencer Marketing (β = 0.261; T = 3.195; p = 0.002), and e-WOM (β = 0.254; T = 3.012; p = 0.003) have a positive and significant impact on purchase decisions. Furthermore, e-WOM demonstrates a significant negative moderating effect on the relationship between Content Marketing and purchase decisions (β = –0.153; T = 2.314; p = 0.022), and a positive moderating effect on the relationship between Influencer Marketing and purchase decisions (β = 0.161; T = 2.067; p = 0.040). The model's R-square value of 0.267 indicates that the proposed variables explain 26.7% of the variance in purchasing decisions. These findings suggest that the effectiveness of digital marketing strategies in promoting subsidized housing is influenced not only by the quality of content and social influence but also by consumer perceptions shaped through digital word-of-mouth interactions, highlighting the critical role of online reputation management in enhancing marketing outcomes.
Co-Authors Agata Filiana Akbar Hermansyah Anak Agung Ngurah Wira Kusuma Anisa Al-Mas Anisa Nur Aziizah Antonius Rachmat Chrismanto Bobby Fernando Gandung Satriyono, Gandung Herlina Lina I Ketut Astawa I Nyoman Rajin Aryana Kristian Oentoro Made Sudiarta Ni Kadek Masita Hardiani Ni Made Sudarmini Nurhayati Suarga Nyoman Mastiani Nadra Salsabilla Ramadhani syahmardi yacob Tantiny Tantiny Tiya Saragina Pamuleh Tona Aurora Lubis Widi Hapsari Yossie Yoellian