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Amlys Syahputra Silalahi
Faculty of Economic and Bussiness, Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Journal : Journal of International Conference Proceedings

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The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City Mesra B; Arlina Nurbaity Lubis; Endang Sulistya Rini; Amlys Syahputra Silalahi
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1396

Abstract

This study aims to see the direct influence of service quality rather than electronic word of mouth (EWOM) and by presenting the role of the university's reputation in mediating the quality of service at EWOM at private universities in Medan City. A sampling of 120 respondents from five private universities with active student status, a minimum study period of three semesters, and a strata 1 education level. The research methodology used is path analysis with the Smart PLS Program Version 3. The results show that the service quality is directly greater. its effect on EWOM when compared to the effect from service quality on EWOM is mediated by the reputation of the university at private universities in Medan City.
Co-Authors Adika Fajar Putra Arif Qaedi Hutagalung Arlina Nurbaity Lubis Arlina Nurbaity Lubis Aryanti Sarartha Sianipar Azhar Maksum Chania, Mutia Fitri Debi Eka Putri Doli Muhammad Ja’far Dalimunthe Endang Sulistya Rini Erlina Erlina Erwin Erwin Hasibuan, Beby Kendida Irada Sinta Isfenti Sadalia Jumadil Saputra Khaira Amalia Fachrudin Khaira Amalia Fachrudin Khairah Amalia Fachrudin Mesra B Nur Ahmadi Bi Rahmani Prihatin Lumbanraja Rico Nur Ilham Sariartha Sianipar, Aryanti Subhan Subhan Sukma, Kirana Rahmalia Syahyunan Wahyuddin Wardini, Amalia Kusuma