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All Journal Erudio: Journal of Educational Innovation Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi
Sigit Pramono
Universitas Brawijaya
Economics, Econometrics & Finance Education Other

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Pengaruh Corporate Social Responsibility terhadap Corporate Image pada Perusahaan Rokok di Indonesia Sigit Pramono; Rini Safitri; Dunga Dwi Barinta
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 23, No 2 (2020)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v23i2.247

Abstract

This study aims to measure the effect of CSR on Corporate Image. The research approach used explanatory research analysis. The sample of this research is people who know about CSR which is applied in cigarette companies. The implementation of CSR for cigarette companies is important as a form of contribution to society. However, the implementation of CSR in cigarette companies is still considered as part of a promotional strategy alone. The debate on the application of CSR to the cigarette industry is an interesting part to discuss. The results of this study reveal that CSR is a determining factor in shaping and strengthening a company's image. In addition, the findings in this study confirm that Altruistic Responsibility which focuses on improving the welfare of the community will have a big impact on the company, the role of Altruistic Responsibility as a component of CSR that shapes the company's image will have an impact on company profitability, logistical support, and strengthen public trust.
COMMUNITY EMPOWERMENT BY STRENGTHENING THE TOURIST VILLAGE AND EDUCATION Desi Tri Kurniawati; Sigit Pramono; Risca Fitri Ayuni; Isma Adila
Erudio Journal of Educational Innovation Vol 8, No 1 (2021): Erudio Journal of Educational Innovation
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18551/erudio.8-1.3

Abstract

Tourism contributes much to the economy of Indonesia. As such, the government supports tourism development and encourages local governments to develop local potential, including rural tourism. Indonesia holds immense potential for rural tourism since the country has many villages with abundant resources for tourism. The development of tourist villages cannot be separated from rural tourism, an alternative for tourism in recent years amid the new trend of sustainable tourism. Tourists these days care much about environment conservation, community empowerment, and local culture. The development of tourist villages cannot be separated from the participation of the local community. However, problems arise in the development of tourist villages. Dusun Losawi also faces difficulties in developing itself as Kampung Dolanan. Although Kampung Dolanan has existed for four years, it has not benefited the local people. One solution to solve the problem is community empowerment through Community-Based Tourism (CBT). As a first step to identify the issues and formulate solutions in Kampung Dolanan, the community service team conducted field surveys and FGDs with Pokdarwis. The results were solutions in three main areas: (1) human resources—improvement of human resource quality through mindset training and comparative studies; (2) infrastructure sector—improvement through landmark construction, traditional toys provision, and land rental assistance; and (3) marketing communication—improvement through photography training, social media communication training, rural tourism marketing, and brand management. The activities carried out in the current program of Doktor Mengabdi were field surveys, FGDs, program proposals, mindset training, traditional toys provision, and preparation for other activities in September 2020.
Pengaruh enviromental sustainability terhadap competitive advantage dimediasi sustainability practice adoption pada biro perjalanan wisata Sigit Pramono; Dunga Dwi Barinta
FORUM EKONOMI Vol 23, No 1 (2021): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v23i1.8340

Abstract

Penelitian ini bertujuan untuk menunjukan pengaruh Environtment Sustainability (ES) melalui Penerapan Strategi Sustainability (SPA) terhadap Competitive Advantage (CA) pada Biro Perjalanan Wisata (BPW). Objek penelitian ini adalah BPW di Kota Malang, Sampel penelitian ini adalah BPW dalam skala kecil. Proses pengumpulan data dengan menyebarkan kuesioner menggunakan Teknik snowball sampling. Item kuesioner diukur dengan skala likert. Pengolahan data selanjutnya menggunakan Smart PLS sebagai alat yang digunakan untuk mengolah data penelitian. Penelitian ini diharapkan dapat memberikan kontribusi teori maupun praktis dalam penelitian strategi sustainability. Hasil penelitian ini menunjukkan bahwa environtment Sustainability berpengaruh secara positif dan signifikan terhadap Competitive advantage (CA) pada BPW. Environtment Sustainability merupakan salah satu komponen yang diperlukan dalam untuk meningkatkan Competitive advantage (CA) usaha salah satunya BPW. Selain itu, penelitian ini juga menemukan bahwa praktik penerapan sustainability (SPA) memediasi hubungan antara environment sustainability (ES) dan competitive advantage (CA). Adanya praktek berkelanjutan dari perantara pariwisata memperkuat penerapan environtment Sustainability untuk meningkatkan competitive advantage pada BPW. Secara teoritis, diharapkan penelitian ini akan mampu memberikan kontribusi pada teori manajemen pemasaran maupun manajemen strategi yang berkaitan dengan pengembangan bisnis secara berkelanjutan.Strategi Sustainability (SPA), Environtment Sustainability (ES), Competitive Advantage (CA) dan Biro Perjalanan Wisata (BPW)
Co-Authors Desi Tri Kurniawati Dunga Dwi Barinta Dunga Dwi Barinta Isma Adila Rini Safitri Risca Fitri Ayuni