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All Journal Journal of Indonesian Economy and Business Erudio: Journal of Educational Innovation Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Cendekia Jurnal Manajemen Bisnis dan Terapan
Risca Fitri Ayuni
Brawijaya University
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Other

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COMMUNITY EMPOWERMENT BY STRENGTHENING THE TOURIST VILLAGE AND EDUCATION Desi Tri Kurniawati; Sigit Pramono; Risca Fitri Ayuni; Isma Adila
Erudio Journal of Educational Innovation Vol 8, No 1 (2021): Erudio Journal of Educational Innovation
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18551/erudio.8-1.3

Abstract

Tourism contributes much to the economy of Indonesia. As such, the government supports tourism development and encourages local governments to develop local potential, including rural tourism. Indonesia holds immense potential for rural tourism since the country has many villages with abundant resources for tourism. The development of tourist villages cannot be separated from rural tourism, an alternative for tourism in recent years amid the new trend of sustainable tourism. Tourists these days care much about environment conservation, community empowerment, and local culture. The development of tourist villages cannot be separated from the participation of the local community. However, problems arise in the development of tourist villages. Dusun Losawi also faces difficulties in developing itself as Kampung Dolanan. Although Kampung Dolanan has existed for four years, it has not benefited the local people. One solution to solve the problem is community empowerment through Community-Based Tourism (CBT). As a first step to identify the issues and formulate solutions in Kampung Dolanan, the community service team conducted field surveys and FGDs with Pokdarwis. The results were solutions in three main areas: (1) human resources—improvement of human resource quality through mindset training and comparative studies; (2) infrastructure sector—improvement through landmark construction, traditional toys provision, and land rental assistance; and (3) marketing communication—improvement through photography training, social media communication training, rural tourism marketing, and brand management. The activities carried out in the current program of Doktor Mengabdi were field surveys, FGDs, program proposals, mindset training, traditional toys provision, and preparation for other activities in September 2020.
TEENS AND THE HANG OUT LIFESTYLE: WHAT DRIVES TEENS SATISFACTION AND ATTITUDINAL LOYALTY? Risca Fitri Ayuni
Journal of Indonesian Economy and Business (JIEB) Vol 34, No 1 (2019): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (786.962 KB) | DOI: 10.22146/jieb.28668

Abstract

Introduction: Satisfying teens consumer group is critical to retain a larger market share in the future. Creating teens’ experience and value seems to be fundamental for enhancing both satisfaction and loyalty in cafes industry. Background Problem: This study examines the impact of customers’ experiences and the hedonic quality on teenagers’ satisfaction and attitudinal loyalty. Novelty: This study provides a new and comprehensive model of customer experience by adding hedonic value as a subjective experience to evaluate satisfaction and attitudinal loyalty. Research Method: Questionnaires were used to collect the data. Purposive sampling was chosen to select the respondents. Two hundred Indonesian teens participated in this study. In order to achieve the aim of this study, SPSS 23 and Partial Least Square (PLS) 3 were used. Seven out of ten hypotheses proposed in the study were supported. Findings: Three dimensions of customer experience (staff interaction, customer interaction and physical environment) have a significant effect on customers’ satisfaction, but only one dimension (physical environment) has an effect on customers’ attitudinal loyalty. An additional finding of this research is that all the hedonic quality dimensions (except hedonic emotional) have an effect on customers’ satisfaction. Lastly, customers’ satisfaction has a significant effect toward customers’ attitudinal loyalty. Conclusion: The findings suggested that a cafe’s manager or owner should pay attention to their customers’ experiences and their hedonic quality, in order to create customer satisfaction and enhance their attitudinal loyalty toward the cafe.
THE ONLINE SHOPPING HABITS AND E-LOYALTY OF GEN Z AS NATIVES IN THE DIGITAL ERA Risca Fitri Ayuni
Journal of Indonesian Economy and Business (JIEB) Vol 34, No 2 (2019): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.39848

Abstract

Introduction: Generation Z (Gen Z) refers to the most application-friendly and website-savvy generation engaging with the Internet for most of its daily activities. The number of Gen Z members has been growing and is projected to become the largest market segment by 2020. In the future, Gen Z will affect business strategies; compounded by the presence of a fourth industrial revolution (Industry 4.0), which will encourage companies to change their business models. One of the changes is a new paradigm shift by companies from the traditional business model to an internet-based business model (e-business model/e-commerce), such as online shops. Online shops have escalated at a rapid pace and have changed people’s buying habits, especially for Gen Z. Gen Z seems to be shopping online more than ever. Targeting them is the best strategy to enhance their lifetime loyalty. Background Problem: This study aims to examine the relationship of e-service quality, online customer value, e-satisfaction and e-loyalty. Research Method: Two hundred and forty-one Gen Z respondents were involved in this study. PLS 3, Sobel and SPSS 23 were employed to analyze the data. Five hypotheses were proposed. Findings: The findings indicated that e-service quality became the expected predictor of online customer value and satisfaction. In addition, the results confirm the mediating role of online customer value between e-service quality and e-satisfaction, as well as clarifying the relationship of online customer value and e-satisfaction. Finally, the effect of e-satisfaction on e-loyalty has been proven in this study. Conclusion: Upon figuring out the relevant issue, online shops are able to re-consider their business models to adopt the Industry 4.0 revolution, to strengthen their capacity in tight competition. In order to target Gen Z, who mostly do their purchasing via the Internet, online shops must provide high quality websites and create values which convey economic, social and functional values. These two key factors play significant roles in attaining Gen Z’s e-satisfaction, thus securing Gen Z’s e-loyalty. 
Bringing Virtual Communities into a Marketing Strategy to Create Purchase Intentions in the Social Media Era Risca Fitri Ayuni
Journal of Indonesian Economy and Business (JIEB) Vol 35, No 2 (2020): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.53261

Abstract

Introduction/main objectives: A virtual community is a new form of social interaction that provides an alternative way for connectivity and creativity. As the most favorite platform, social networking site is one of marketing objectives and strategies for global brands. The purpose of this study is to examine the antecedents (social eWOM, image, and trust) and consequences (purchase intention) of eWOM’s adoption. Background problem: Today, taking part in virtual communities is a must. People with the same interests share their experiences and become trustworthy referees for others. Understanding the effect virtual communities can have will help companies to expand their markets. Novelty: Social eWOM has a great impact, but no prior studies have examined the effect of social eWOM or a virtual community on image, trust, eWOM‘s adoption and purchase intentions, this study would be the first study that provides a comprehensive model using recent issues. Research methods: Purposive sampling was used to recruit 240 active participants in virtual communities in Indonesia. To collect the data, spreading questionnaire was conducted. SPSS and PLS 3 were used to analyze the data. Findings: The findings proved the relationship among social eWOM, image and trust. It also revealed that eWOM’s adoption affected purchase intentions. Surprisingly, image has no statistically significant effect on eWOM’s adoption. Conclusion: Well-managed social eWOM creates a better image, and increases trust, and eWOM’s adoption leads to an increase in the purchase intention. This study offers managerial insights to manage social eWOM from any virtual communities, to improve their image and trust. Finally, managers should maintain positive reviews, as this will also create an intention to purchase. 
THE EFFECT OF GREEN INVESTMENT, GOVERNMENT POLICY, AND RESOURCE MANAGEMENT ON THE FINANCIAL PERFORMANCE OF START-UPS IN CENTRAL JAWA Eva Yuniarti Utami; Risca Fitri Ayuni; Audita Nuvriasari; Nur Zarliani Uli; Rohmawan Adi Pratama
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1640

Abstract

Indonesia, has become a hub for such start-ups, aiming for both financial success and environmental consciousness. Green investments, which fund projects with environmental benefits, play a crucial role. These investments range from adopting energy-efficient technologies to implementing sustainable supply chains, leading to long-term cost savings and improved corporate reputation.Government policy is also vital, as supportive policies in Central Java include monetary rewards, tax breaks, and assistance programs that encourage start-ups to adopt sustainable practices. Effective resource management, which optimizes the use of human, financial, and material resources, is crucial for start-ups facing limited resources and intense competition. Efficient resource management can significantly impact a start-up’s operational efficiency and financial outcomes.This study examines how green investments, government policy, and resource management collectively influence the financial success of start-ups in Central Java. Data was collected from 40 start-ups across various industries using a quantitative approach, and multiple regression analysis was performed. The results show that higher financial performance is primarily due to green investments, supportive government policies, and efficient resource management, with a positive interaction between these factors leading to significant gains. The study provides factual proof that effective resource management, sustainable practices, and compliance with government regulations are essential for successful start-up operations. It highlights the complementary effects of these elements, suggesting that a comprehensive corporate strategy enhances financial results. This study offers insights for start-ups to enhance sustainability and performance and provides recommendations for policymakers to create a supportive entrepreneurial environment.
Meningkatkan Literasi AI dan Jiwa Kepemimpinan sebagai Bekal Generasi Desa Menghadapi Era Digital: Pengabdian Ihsan Maulana; Muhammad Fakhri Arkan; Nafa Mariskanacya Araya; Randy Fajar Maulana; Risca Fitri Ayuni
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7835

Abstract

Pemuda desa, khususnya anggota Karang Taruna, dituntut untuk semakin menguasai kompetensi digital dan kepemimpinan, namun sebagian besar masih belum memahami konsep dasar kecerdasan buatan (AI) dan belum pernah mendapatkan pelatihan kepemimpinan terstruktur. Program pengabdian ini bertujuan mengenalkan literasi AI serta memperkuat kapasitas kepemimpinan pemuda Dusun Krajan, Desa Jambewangi, Kecamatan Sempu, Kabupaten Banyuwangi, melalui dua kegiatan: Sosialisasi AI dan Pelatihan Skill Kepemimpinan, dengan pendekatan partisipatif berupa pemaparan materi, demonstrasi, diskusi, dan studi kasus kelompok. Kedua kegiatan yang masing-masing menargetkan minimal 20 peserta dihadiri oleh 22 anggota Karang Taruna. Peserta terlibat aktif dalam diskusi, mengenal berbagai tools AI dasar, serta berhasil menyelesaikan studi kasus kelompok. Survei kepuasan menunjukkan 20 dari 22 peserta sangat puas dan 2 peserta puas terhadap pelatihan kepemimpinan. Program ini berhasil meningkatkan pemahaman dasar AI serta memperkuat kemampuan kepemimpinan, komunikasi, dan kerja sama tim peserta.
Strategi Penguatan Branding dan Optimalisasi Pemasaran Digital Serta Penguatan Literasi Keuangan UMKM di Dusun Krajan: Penelitian Galuh Nailah Sari; Salsabilla Amanda Pratiwi; Farrel Emir Rahman; Luna Azmi Attholah; Risca Fitri Ayuni
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7864

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu pilar utama perekonomian kerakyatan Indonesia, namun pelaku UMKM di wilayah perdesaan masih menghadapi kendala dalam membangun identitas merek, memanfaatkan kanal pemasaran digital, dan mengelola keuangan usaha secara tertib. Dusun Krajan, Kelurahan Jambewangi, Kecamatan Sempu, Kabupaten Banyuwangi merupakan wilayah dengan basis UMKM yang beragam, mencakup sektor agribisnis (buah naga sebagai komoditas unggulan), kuliner, jasa, dan kerajinan, yang sebagian besar belum memiliki identitas branding yang kuat, sarana pemasaran digital yang memadai, maupun sistem pencatatan keuangan yang tertib. Artikel ini bertujuan merumuskan strategi penguatan branding, optimalisasi pemasaran digital, dan penguatan literasi keuangan bagi UMKM di Dusun Krajan berdasarkan pemetaan kebutuhan 12 UMKM mitra program dan kajian pustaka. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus, memadukan hasil observasi dan wawancara pendahuluan terhadap 12 UMKM mitra dengan tinjauan pustaka terhadap 40 artikel ilmiah nasional yang terbit dalam kurun enam tahun terakhir (2021–2026). Hasil pemetaan awal menunjukkan bahwa dari 12 UMKM mitra, hanya 2 UMKM yang telah memiliki QRIS sekaligus banner promosi usaha, hampir seluruh UMKM belum memiliki akun media sosial aktif maupun titik lokasi pada Google Maps, dan seluruh UMKM belum memiliki sistem pencatatan keuangan yang memadai. Berdasarkan temuan tersebut, strategi yang dirumuskan mencakup penguatan identitas branding (dengan buah naga sebagai studi kasus ilustratif mengingat posisinya sebagai komoditas unggulan dusun), optimalisasi pemasaran digital melalui media sosial, e-commerce, QRIS, dan Google Business Profile, serta program sosialisasi financial management sebagai fondasi dasar bagi UMKM sebelum mengadopsi instrumen digital lanjutan. Kombinasi strategi tersebut diproyeksikan mampu memperluas jangkauan pasar produk UMKM Dusun Krajan serta mendorong terciptanya pekerjaan layak dan pertumbuhan ekonomi lokal yang berkelanjutan.
Bright Future Campaign: Edukasi Pentingnya Pendidikan dan Pencegahan Putus Sekolah bagi Siswa Sekolah Dasar dan Wali Murid di SD Negeri 8 Jambewangi, Dusun Sidomulyo, Kabupaten Banyuwangi Rachmad Saiba; Muhammad Sami Heksa Ramadhan; Risca Fitri Ayuni; Achmad Muchtarom Achsany; Muhammad Irfak Hasan Abidin
Jurnal Pengabdian Cendekia Vol. 2 No. 2 (2026): Jurnal Pengabdian Cendekia
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v2i2.180

Abstract

Putus sekolah pada jenjang pendidikan dasar masih menjadi permasalahan yang dipengaruhi oleh berbagai faktor, antara lain keterbatasan ekonomi keluarga, rendahnya motivasi belajar, kurangnya perhatian orang tua, serta keterbatasan dukungan lingkungan pendidikan. Kondisi tersebut menunjukkan pentingnya penguatan kesadaran dan keterlibatan orang tua dalam mendukung keberlanjutan pendidikan anak. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman, kesadaran, dan motivasi wali murid mengenai pentingnya pendidikan lanjutan serta pencegahan putus sekolah melalui program Bright Future Campaign. Kegiatan dilaksanakan di SD Negeri 8 Jambewangi, Dusun Sidomulyo, Kabupaten Banyuwangi, pada 23 Juli 2026 dengan melibatkan 30 wali murid siswa kelas V dan VI. Program dilaksanakan melalui talkshow dan diskusi interaktif dengan pendekatan edukatif dan partisipatif. Evaluasi dilakukan menggunakan pendekatan kualitatif deskriptif melalui observasi partisipatif, wawancara semi-terstruktur, dan dokumentasi, sedangkan analisis data menggunakan tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil kegiatan menunjukkan bahwa program memperoleh respons yang sangat baik dari peserta. Pemahaman, kesadaran, kepedulian, motivasi, dan rencana aksi wali murid berada pada kategori sangat baik dengan skor rata-rata 4,33–4,45 dari skala 5. Keterlibatan emosional orang tua terhadap pendidikan anak menjadi temuan paling menonjol dengan skor rata-rata 4,60, sedangkan tingkat kepuasan peserta mencapai 4,47. Meskipun demikian, keterbatasan waktu dan kesibukan pekerjaan masih menjadi kendala dalam mengikuti kegiatan lanjutan. Program Bright Future Campaign berkontribusi dalam memperkuat peran orang tua sebagai pendamping utama pendidikan anak dan mendukung upaya pencegahan putus sekolah serta pencapaian SDG 4.
Penguatan Human Capital melalui Pengembangan Soft Skills Siswa Sekolah Dasar: Studi Kualitatif Program Speak and Literacy Class Andini Nindia Widyasari; Intan Nur Alfinofianti; Kaylaluna Israyfa; Risca Fitri Ayuni
Jurnal Pengabdian Cendekia Vol. 2 No. 2 (2026): Jurnal Pengabdian Cendekia
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v2i2.188

Abstract

Pengembangan human capital pada jenjang pendidikan dasar tidak hanya berorientasi pada penguasaan pengetahuan akademik, tetapi juga memerlukan penguatan soft skills, khususnya kemampuan komunikasi, kepercayaan diri, dan literasi. Hasil observasi awal di SDN 8 Sidomulyo, Banyuwangi, menunjukkan bahwa sebagian siswa masih mengalami keterbatasan dalam menyampaikan pendapat, berbicara di depan kelas, dan berpartisipasi aktif dalam kegiatan literasi. Kegiatan ini bertujuan untuk mendeskripsikan pelaksanaan program Speak and Literacy Class serta mengidentifikasi kontribusinya terhadap pengembangan kemampuan komunikasi dan literasi siswa. Kegiatan dilaksanakan dengan pendekatan deskriptif kualitatif melalui desain studi kasus yang melibatkan 64 siswa kelas IV dan V. Data diperoleh melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan model analisis interaktif yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil menunjukkan bahwa program memberikan ruang bagi siswa untuk berpartisipasi aktif melalui kegiatan membaca, menyimak, menjawab pertanyaan, mengolah informasi dengan kata-kata sendiri, dan storytelling. Dari 18 siswa yang diberikan kesempatan untuk tampil, sebanyak 12 siswa (66,7%) bersedia menyampaikan cerita atau informasi di depan kelas. Temuan tersebut menunjukkan bahwa integrasi kegiatan literasi dan praktik berbicara dapat mendorong partisipasi siswa sekaligus memberikan ruang untuk mengembangkan kepercayaan diri dan kemampuan komunikasi. Program Speak and Literacy Class memiliki relevansi dalam mendukung pengembangan human capital sejak dini melalui penguatan keterampilan literasi dan komunikasi.
Menumbuhkan Literasi Keuangan Sejak Dini: Program Edukasi Pengelolaan Keuangan Sederhana bagi Siswa SDN 7 Jambewangi: Pengabdian Anindya Prameswari Agus; Fiora Aura Nissa; Rafael Akmal Gadi; Wildanashiba Wildanashiba; Risca Fitri Ayuni
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7906

Abstract

Literasi keuangan merupakan keterampilan hidup penting yang perlu ditanamkan sejak dini. Namun, banyak siswa sekolah dasar di Indonesia, khususnya pedesaan, masih terbatas dalam memperoleh edukasi keuangan terstruktur. Program pengabdian kepada masyarakat ini bertujuan memperkenalkan pengelolaan keuangan sederhana kepada 32 siswa kelas V dan VI SDN 7 Jambewangi, Dusun Krajan, Desa Jambewangi, Kabupaten Banyuwangi, Jawa Timur. Materi mencakup arti dan fungsi uang, sumber pemasukan, kebiasaan menabung, serta perbedaan kebutuhan dan keinginan. Dengan pendekatan partisipatif dan berbasis pengalaman, kegiatan dilakukan melalui materi interaktif, ice breaking, serta praktik membuat dan menghias celengan dari karton dan kertas origami, dilanjutkan presentasi dan pengisian kuesioner kepuasan. Kegiatan berlangsung selama lima jam dan melampaui target 30 peserta. Seluruh peserta berhasil membuat celengan. Hasil survei menunjukkan 31 peserta (96,875%) sangat puas dan 1 peserta (3,125%) puas, sehingga respons peserta sepenuhnya positif. Kegiatan ini memberikan pengalaman belajar awal dan media praktik menabung sekaligus menegaskan pentingnya edukasi keuangan berkelanjutan berbasis pengukuran hasil, terutama di sekolah pedesaan.
Co-Authors Achmad Muchtarom Achsany Andini Nindia Widyasari Anindya Prameswari Agus Audita Nuvriasari Desi Tri Kurniawati Eva Yuniarti Utami Farrel Emir Rahman Fiora Aura Nissa Galuh Nailah Sari Ihsan Maulana Intan Nur Alfinofianti Isma Adila Kaylaluna Israyfa Luna Azmi Attholah Muhammad Fakhri Arkan Muhammad Irfak Hasan Abidin Muhammad Sami Heksa Ramadhan Nafa Mariskanacya Araya Nur Zarliani Uli Rachmad Saiba Rafael Akmal Gadi Randy Fajar Maulana Rohmawan Adi Pratama Salsabilla Amanda Pratiwi Sigit Pramono Wildanashiba Wildanashiba