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AMANAH DAN KEPUASAN KONSUMEN DALAM MEMPREDIKSI PRODUKTIVITAS RIDER OJEK ONLINE Fidia Oktarisa; Citra Anisa Nanda
JSSH (Jurnal Sains Sosial dan Humaniora) JSSH (Jurnal Sains Sosial dan Humaniora) Vol. 3 No. 1 Maret 2019
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (611.046 KB) | DOI: 10.30595/jssh.v3i1.3387

Abstract

Keberadaan rider ojek online sebagai salah satu dampak perkembangan teknologi di industri transportasi. Penting bagi perusahaan untuk meninjau produktivitas, sebagai bentuk pencapaian dalam memberikan kepuasan terhadap pelanggan dengan memegang nilai amanah sebagai salah satu keyakinan dalam menjalankan sistem online. Sehingga peneliti tertarik melihat korelasi antara kepuasan pelanggan dan amanah dalam memprediksi produktivitas rider ojek. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Pengumpulan data menggunakan skala amanah dan skala kepuasan konsumen, dengan jumlah subjek 112 pelanggan dan untuk variabel produktivitas rider menggunakan 112 data survey produktivitas melalui akun pribadi rider ojek online dengan metode wawancara. Hasil analisis regresi linier berganda menunjukkan bahwa nilai F (2,109)=0,62, p < 0,540, dengan R2=0,01 menyatakan bahwa secara signifikan kepuasan konsumen dan amanah tidak memberi pengaruh terhadap pencapaian produktivitas riderojek online PT. X.
Virtual Reality Berbasis Cognitive Behavior Therapy Untuk Menurunkan Kecemasan Berbicara Di Depan Umum Fidia Oktarisa; Eliza Sutri Utami; Lusi Tania Agustin
Ikhtisar: Jurnal Pengetahuan Islam Vol 1 No 1 (2021): Ikhtisar: Jurnal Pengetahuan Islam
Publisher : Institut Agama Islam Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.095 KB) | DOI: 10.55062//IJPI.2021.v1i1.17

Abstract

Most students carry out formal communication such as presenting assignments or expressing opinions in formal forums and there is anxiety about public speaking in their implementation. Virtual reality based on cognitive behavior therapy (VR-CBT) is one of the psychological interventions that can be applied in this study with the aim of reducing the level of anxiety in public speaking. The public speaking anxiety scale, TMAS, and psychological tests were used as measures to determine the subject's anxiety level. Collecting data using observation and interviews with subjects and related parties. This research design uses descriptive qualitative with a case study approach (case study). This study consisted of one subject who was a 20 year old sixth semester student. The VR CBT consisted of 10 sessions (+60 minutes / session). The data analysis technique used qualitative data analysis. The results showed that the subject's public speaking anxiety level decreased. That is, VR CBT is effective in reducing the level of public speaking anxiety.
Pengaruh FOMO dan E-WOM Terhadap Perilaku Impulsive Buying pada Generasi Z yang Bekerja Elin Rahmadhani; Fidia Oktarisa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/x5r68708

Abstract

This study aims to examine the influence of Fear of Missing Out (FOMO) and Electronic Word of Mouth (E-WOM) on impulsive buying behavior among working Generation Z individuals. This study employs a quantitative approach with a correlational design. The sampling technique used purposive sampling through a Google Form questionnaire involving Generation Z workers. The research instruments utilized a Likert scale, including the Impulsive Buying Tendency (IBT) scale, the FOMO scale, and the E-WOM scale. The study employed multiple linear regression analysis, which revealed that FOMO and E-WOM, both individually and simultaneously, significantly influence impulsive buying behavior. The contribution of these two variables in explaining impulsive buying is 27.9%, while the remaining 72.1% is influenced by other variables not included in this study.