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All Journal LINGUAL: Journal of Language and Culture Kajian Linguistik dan Sastra JSSH (Jurnal Sains Sosial dan Humaniora) PRASASTI: Journal of Linguistics Register Journal Journal of Applied Studies in Language LEKSIKA ELLITE: Journal of English Language, Literature, and Teaching Berumpun: international journal of social, politics and humanities Indonesian EFL Journal: Journal of ELT, Linguistics, and Literature JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) ELITE Journal: Journal of English Linguistics, Literature, and Education Jurnal Ilmiah Wahana Pendidikan International Journal of English and Applied Linguistics (IJEAL) CLLiENT (CULTURE, LITERATURE, LINGUISTICS, ENGLISH TEACHING) REGISTER JOURNAL
Khristianto Khristianto
Universitas Muhammadiyah Purwokerto
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : ELLITE: Journal of English Language, Literature, and Teaching

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The Languages to Sell in Two Commercial Sites in an Indonesian Small Town Shierlynda Winnindya Riyandi; Khristianto K
ELLITE Vol 6, No 2 (2021): ELLITE: November
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ellite.v6i2.6108

Abstract

The primary goals of this research are to determine the language patterns of the signs, characterize the employment of different languages in these patterns, and explain the language situation reflected by the LL signals in the two locations. It applied a mixed method (Cresswell: 2018). The subject of this research includes shop signs, slogans, and also some of the advertising signs displayed in the sites. The signs were then seen from the number of languages displayed and their source. For the analysis, it adopted the view of Scollon and Scollon and Scollon-Wong (2003). Based on the results of the analysis, the signs can be classified as monolingual, bilingual, or multilingual. The languages displayed there are Indonesian, Javanese, English, Japanese, Arabic. The first three languages are the dominant in any kind of signs collected from these sites. The presence of more than a language in sign has proved that the languages displayed tend to be complement to each other as they bear different information (and sometimes) functions. English is taken for its commerciality and prestige, Indonesian is employed for its communicative role, and Javanese is relied for its shared identity and closeness.  
Co-Authors Adhitya Alfian Agesta Putri Wulandari Ambar Pujiyatno Arbain Arbain Arif Budiman Bayu Adi Sulistyo Condro Nur Alim Eko Pamuji Fiki Fauzi Fina Khanifa Fitri Rakhmawati Gilang Aprillio SB Inayah Wulandari Lilik Setijowati Maulana Mualim SF Luthfie Arguby Purnomo Shella Puspita Dewi Shierlynda Winnindya Riyandi Siti Marfu'ah Sulasih Nurhayati Titik Wahyuningsih Veithzal Rivai Zainal Widya Nirmalawati