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All Journal LINGUAL: Journal of Language and Culture Kajian Linguistik dan Sastra JSSH (Jurnal Sains Sosial dan Humaniora) PRASASTI: Journal of Linguistics Register Journal Journal of Applied Studies in Language LEKSIKA ELLITE: Journal of English Language, Literature, and Teaching Berumpun: international journal of social, politics and humanities Indonesian EFL Journal: Journal of ELT, Linguistics, and Literature JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) ELITE Journal: Journal of English Linguistics, Literature, and Education Jurnal Ilmiah Wahana Pendidikan International Journal of English and Applied Linguistics (IJEAL) CLLiENT (CULTURE, LITERATURE, LINGUISTICS, ENGLISH TEACHING) REGISTER JOURNAL
Khristianto Khristianto
Universitas Muhammadiyah Purwokerto
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : LINGUAL: Journal of Language and Culture

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The Interpersonal Meanings of Words and Images in Ads: An Intersemiotic Complementary View K Khristianto; Fina Khanifa
Lingual: Journal of Language and Culture Vol 12 No 2 (2021): Lingual: Journal of Language and Culture
Publisher : English Department, Faculty of Humanities, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/LJLC.2021.v12.i02.p04

Abstract

This study aims to find out the interpersonal meaning and the intersemiotic complementary in public service advertisement of selected violence against children prevention campaign. Employing Royce’s intersemiotic complementary framework (2001), it analyzed how the visual and verbal signs work together to create common messages sent to the public as viewers/readers. Based on the analysis, it is found out that the five aspects of visual features --visual contact, social distance, involvement, power relation, and modality—have worked together to construct the interpersonal meaning. The close up shot showing the detail of the bruises on the nose emphasizing a high modality; it represents a high naturality. The boy in bruises looks directly at viewers’ eyes, demanding a help from them. The equal frame on the picture tells the readers that the boy can be part of every one’s life. It may happen in any place and the readers are asked to do take an action. In terms of verbal features, the declarative sentences are used to inform the facts. It is to highlite the clear message in the image, saying that such a violence may be taken by a mother who inherits the boy’s nose—the one who actually loves him very much, but the situation has changed her a lot. Through the way the producers organize the verbal text the readers may take their action to stop the child abuse. Both visual and verbal modes are contributes to convey interpersonal meaning. The intersemiotic complementary in the advertisement is realized interpersonally through the meanings projected in both modes through the reinforcement of address.
Co-Authors Adhitya Alfian Agesta Putri Wulandari Ambar Pujiyatno Arbain Arbain Arif Budiman Bayu Adi Sulistyo Condro Nur Alim Eko Pamuji Fiki Fauzi Fina Khanifa Fitri Rakhmawati Gilang Aprillio SB Inayah Wulandari Lilik Setijowati Maulana Mualim SF Luthfie Arguby Purnomo Shella Puspita Dewi Shierlynda Winnindya Riyandi Siti Marfu'ah Sulasih Nurhayati Titik Wahyuningsih Veithzal Rivai Zainal Widya Nirmalawati