Laurentia Verina Halim S.
Fakultas Psikologi Universitas Surabaya

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HUBUNGAN ANTARA MONEY ATTITUDE DENGAN IMPULSIVE BUYING TENDENCY MELALUI MATERIALISM SEBAGAI MEDIATOR Kadek Kristina Fajar Laksmi; Laurentia Verina Halim Secapramana; Honey Wahyuni; Sugiharto Elgeka
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract — Impulsive buying tendency is tendency to make unplanned buying activities. This activity is driven by cognitive aspects as indicated by the lack of planning in making purchases and affective aspects that emphasize emotional responses. The way individuals interpret money can cause impulsive buying tendency, especially if money interpreted by ownership of worldly things. This study aims to look the role of materialism as mediator between money attitude and impulsive buying tendency. This research used quantitative method. Respondents were 393 people. The sampling technique used purposive sampling with criteria; active bachelor student of Surabaya University, class of 2016-2019, aged 17-23 years. The scale used Money Attitude Scale from Yamauchi and Templer (1982), Impulsive Buying Tendency Scale from Verplanken and Herabadi (2001), and Materialism Value Scale from Richins and Dawson (1992). The results show there is a role for materialism as mediator between the two variables (B = 0.0787; SE = 0.0239; CI = 0.0373, 0.1299). It is known that individuals interpret money focused on spending without any purpose to impress others. This particularly apparent in purchase of accessories, clothing, food and drinks. Because consumers already know materialism can trigger impulsive buying tendency, consumers should be able to use their money wisely. Keywords: money attitude, impulsive buying tendency Abstrak— Impulsive buying tendency merupakan kecenderungan untuk melakukan aktivitas pembelian yang tidak terencana. Aktivitas ini didorong oleh aspek kognitif yang ditunjukkan dengan kurangnya perencanaan dalam melakukan pembelian serta aspek afektif yang menekankan pada respon emosional. Cara individu memaknai uang dapat menyebabkan kecenderungan impulsive buying, apalagi uang tersebut dimaknai dengan kepemilikan akan hal-hal duniawi. Penelitian ini bertujuan untuk melihat peranan materialisme dalam memediasi antara money attitude dengan impulsive buying tendency. Penelitian ini menggunakan metode kuantitatif. Jumlah responden yang didapatkan adalah 393 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria; mahasiswa aktif S1 Universitas Surabaya, angkatan 2016-2019, berusia 17-23 tahun. Skala yang digunakan adalah Money Attitude Scale diadaptasi dari Yamauchi dan Templer (1982), Impulsive Buying Tendency Scale diadaptasi dari Verplanken dan Herabadi (2001), dan Materialism Value Scale diadaptasi dari Richins dan Dawson (1992). Hasil menunjukkan bahwa terdapat peranan materialism sebagai mediator dalam memediasi kedua variabel tersebut (B= 0.0787; SE= 0.0239; CI= 0.0373, 0.1299). Diketahui bahwa individu memaknai uang yang difokuskan pada pembelanjaan semata tanpa ada tujuan untuk memberikan kesan pada orang lain. Hal tersebut khususnya nampak pada pembelanjaan aksesoris, pakaian, makanan serta minuman. Dikarenakan konsumen sudah mengetahui materialisme dapat memicu terjadinya impulsive buying tendency maka seharusnya konsumen dapat menggunakan uangnya dengan bijak. Kata kunci: money attitude, impulsive buying tendency
HUBUNGAN ANTARA QUALITY OF WORK LIFE DENGAN TURNOVER INTENTION Rosita Oliviani; Laurentia Verina Halim Secapramana; Listyo Yuwanto
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract — Turnover intention is the employees’s intention to leave a company at this time. Turnover intention becomes one of the predictor that causing turnover. A high rate of the turnover will impact the company’s expenses for the recruitment and selection of the new employees, also will impact the social instability of a company. This research used quantitative correlational study with survey or questionnaire approached. The samples are calculated using the raosoft application. The data were collected from 194 employees at PT. X in Pasuruan, East Java. The sampling technique using accidental sampling that adjusted to the criteria of this research, such as employees aged around 20 – 60 years and have worked for at least 1 year. Turnover intention measured by turnover intention scale by Mobley et al (1979), while quality of work life measured by EWON Scale (2002) and open questions. Data analysis in this study is using the SPSS 22.0 application. The results of the analysis show that there is a relationship between quality of work life and turnover intention (r = -0.279, p <0.05). The correlation shows that the quality of work life can improve employee performance and higher productivity so it will reduce the intention to leave from the company. Job security became the aspect that had the highest correlation value with turnover intention (r = -0.313, p <0.05). Based on the results, implications for the company are increase or maintain the level of quality of work life . For further research, it is expected to increase the variation of open questionnaires to get other factors that affect the quality of work life. Keywords: quality of work life, turnover intention Abstrak— Turnover intention adalah niat karyawan untuk keluar dari suatu perusahaan saat ini. Turnover intention menjadi salah satu prediktor terjadinya turnover. Tingkat turnover yang tinggi akan berdampak pada pengeluaran biaya perusahaan yang semakin besar guna perekrutan dan seleksi karyawan baru serta akan berdampak pada ketidak stabilan kondisi sosial suatu perusahaan. Penelitian ini menggunakan penelitian korelasional kuantitatif dengan pendekatan survei atau kuesioner. Perhitungan sampel menggunakan aplikasi raosoft. Data dikumpulkan dari 194 karyawan di PT. X di Pasuruan, Jawa Timur. Teknik pengambilan sampel menggunakan accidental sampling yang disesuaikan dengan kriteria penelitian ini, yaitu karyawan berusia sekitar 20 - 60 tahun dan telah bekerja minimal selama 1 tahun. Intensi keluar dari perusahaan diukur dengan skala dari Mobley et al (1979) sedangkan kualitas kehidupan kerja diukur dengan Skala EWON (2002), dan pertanyaan terbuka. Analisis data dalam penelitian ini menggunakan aplikasi SPSS 22.0. Hasil penelitian menujukkan bahwa ada hubungan antara quality of work life dengan turnover intention (r = -0,279, p< 0.05). Job security menjadi aspek yang memiliki nilai korelasi tertinggi dengan turnover intention (r = - 0,313, p< 0.05). Korelasi tersebut menunjukkan bahwa subjek menganggap bahwa kualitas kehidupan pekerjaan menjadi salah satu hal yang dapat meningkatkan kinerja dan produktivitas karyawan yang lebih tinggi sehingga hal itu akan mengurangi adanya intensi keluar yang dimiliki oleh karyawan. Implikasi bagi perusahaan adalah perusahaan dapat meningkatkan atau mempertahankan tingkatan quality of work life. Bagi penelitian selanjutnya dapat menambah variasi angket terbuka untuk mendapatkan faktor lain yang memengaruhi kualitas kehidupan pekerja. Kata kunci: kualitas kehidupan kerja, intensi keluar
Pengaruh Service Convenience Dan Service Quality Terhadap Customer Satisfaction Pada Vendor A Kristoforus Yosef Donnyanggoro; Laurentia Verina Halim Secapramana
JURNAL ADMINISTRASI & MANAJEMEN Vol 11, No 2 (2021): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v11i2.1675

Abstract

This study aims to find out customer satisfaction through service quality provided by vendor A. Vendor A is a premium brand that provides photography, video graphy services engaged in the prewedding, engagement, and wedding. The variables used to measure customer satisfaction are service convenience indicators and service quality indicators. Data was collected by distributing questionnaires to 590 respondents who had used this brand documentation services in 2013-2021. Respondents have an age range of 18-40 years, with various occupational backgrounds. The sampling technique is through non-probability sampling with purposive sampling method. The results that have been obtained will be analyzed using SEM (Structed Equation Modeling) with the help of SPSS AMOS 24 software. In this study, we tested the indicators owned by service convenience (decision, access, transaction, benefit, post benefit) and service quality (tangibels, reliability, responsiveness, assurance, empathy) to customer satisfaction. The results of this study indicate that decisions have an influence on customer satisfaction, access has no effect on customer satisfaction, transactions have an influence on customer satisfaction, benefits have no effect on customer satisfaction, post benefits have an influence on customer satisfaction, tangibels have an influence on customer satisfaction, reliability does not have an effect on customer satisfaction, responsiveness has no effect on customer satisfaction, assurance has an influence on customer satisfaction, empathy has an influence on customer satisfaction. So it can be concluded that there are 6 indicators that are accepted and 4 indicators that are rejected.
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP ATTITUDINAL LOYALTY DAN BEHAVIOURAL LOYALTY PADA KONSUMEN OVO Mikhael Ming Khosasih; Laurentia Verina Halim Secapramana
Jurnal Bisnis dan Keuangan Vol 6 No 1 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i1.1978

Abstract

This day, social media has been developing. This media was used with company to close with consumer and gain more loyalty to brand. OVO Company have doing many activities in Instagram but the number of active customers not as much as their competitors. Go-Pay have the most active customer with social media activity not as much as OVO. This study aims to discuss the effect of social media marketing activities on OVO customer loyalty from attitudinal loyalty and behavioural loyalty with mediation customer satisfaction and perceived value. This study uses Structural Equation Model (SEM) and 150 respondents processed with SPSS 25 and AMOS 25. The result confirmed that there is positive relation but not significant between OVO customer satisfaction and behavioural loyalty.
PENGARUH KEBERHASILAN WEBSITE VISUAL APPEAL TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PADA UNIQLO DI INDONESIA Hendy Pranabowo; Laurentia Verina Halim Secapramana
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.50217

Abstract

According to the ministry of industry, Agung Gumiwang said that the textile and apparel industry is one of the priority sectors in the Indonesia 4.0 marketing program which is important to develop, where in 2020 the export performance of textiles and clothing in 2020 reached 10.62 billion and contributed to the gross domestic product of non-oil and gas processing of 6.76% (Kontan.co.id, 2021). Research on intention to use m-commerce apparel is important because consumers have received stimulus from products that have been seen by individuals, so this will cause individual anxiety to use the product and will cause anxiety to make purchases. Customer retention affects the continuity of business relationships between customers and companies from either services or products. This research uses Uniqlo website user objects in Indonesia, this research is a modification of Chi's research model (2018) which has the variables of website visual appeal, clothing visual appeal, website information quality, web response time, web security, brand trust, satisfaction and intention to use clothing and the research model from Mahmoud (2018) uses conflict handling and customer retention variables. The research model uses SEM and AMOS software, the results of the study show that all hypotheses are positively supported.