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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Indonesian Journal on Software Engineering (IJSE) Jurnal Khatulistiwa Informatika Paradigma EVOLUSI : Jurnal Sains dan Manajemen Jurnal Teknologi Informasi dan Terapan (J-TIT) Indonesian Journal of Business Intelligence (IJUBI) Wasana Nyata JUSTIAN - Jurnal Sistem Informasi Akuntansi Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Informatics and Computer Engineering Journal Jurnal Pengabdian Masyarakat Bangsa WASANA NYATA Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Komtika (Komputasi dan Informatika)
Candra Agustina
Universitas Bina Sarana Informatika
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Journal : Jurnal Komtika (Komputasi dan Informatika)

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Desain Sistem Gamifikasi Digital Berbasis Octalysis dan MDA Framework untuk Promosi Pariwisata Kota Surakarta Agustina, Candra; Rahmawati, Eka; Permata, Afifta Ilham; Laily, Isnaini Mufidatul
Jurnal Komtika (Komputasi dan Informatika) Vol 9 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/komtika.v9i2.14820

Abstract

Tourism plays a strategic role in driving local economic growth and preserving culture. However, the City of Surakarta still faces challenges such as the low length of stay of tourists and the lack of connectivity between destinations. This study aims to design a digital gamification strategy as an innovative approach to enhance the competitiveness of regional tourism. The research method used is mixed methods, combining qualitative and quantitative approaches. Data were collected through field observations, in-depth interviews with tourism stakeholders, surveys distributed to tourists, and trials of web- or mobile-based gamification applications. Qualitative data were analyzed using a thematic approach, while quantitative data were examined using descriptive and inferential statistics. The theoretical foundations applied are the Octalysis Framework and the MDA Framework (Mechanics–Dynamics–Aesthetics) to design game elements such as points, badges, challenges, and leaderboards in tourism promotion. The expected outcome is the development of a contextual and applicable digital gamification strategy model that can increase tourist engagement, extend the length of stay, and more evenly distribute economic benefits across the tourism ecosystem. This research contributes both academically and practically, serving as a guideline for local governments and tourism industry players to adopt interactive and sustainable digital strategies.
Co-Authors - Amik BSI Yogyakarta, Gunawan Budi S Akhmad Syukron Akrom, Akrom Angga Ardiansyah Budi Al Amin Budi Al Amin eka rahmawati F Febiyanti Galih Setiawan Nurohim Gunawan Budi Sulistyo Haryanto, Wawan Hendri Hermawan Adinugraha Heribertus Ary Setyadi Irawan, Denny Laily, Isnaini Mufidatul Maryani, Ina Nani Purwati Permata, Afifta Ilham Pribadi, Denny Rahmawati-Universitas Bina Sarana Informatika, Eka Rousyati, Rousyati Sardiarinto Sardiarinto Sri Mulyani Tri Wahyudi - AMIK BSI Yogyakarta Tri Wahyudi - AMIK BSI Yogyakarta Tristanti, Vriska wahyu Wahyu Setyo Prabowo Wawan Haryanto