Article Per Year (5 Year)
p-Index From 2020 - 2025
2.504
P-Index
This Author published in this journals
All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Indonesian Journal on Software Engineering (IJSE) Jurnal Khatulistiwa Informatika Paradigma EVOLUSI : Jurnal Sains dan Manajemen Jurnal Teknologi Informasi dan Terapan (J-TIT) Indonesian Journal of Business Intelligence (IJUBI) JUSTIAN - Jurnal Sistem Informasi Akuntansi Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Informatics and Computer Engineering Journal Jurnal Pengabdian Masyarakat Bangsa WASANA NYATA Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Candra Agustina
Universitas Bina Sarana Informatika
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Paradigma

 1 
PEMILIHAN MEDIA PROMOSI DENGAN METODE ANALYTIC HIERARCHY PROCESS (AHP) Studi Kasus: BSI Magelang Candra Agustina
Paradigma Vol 14, No 1 (2012): PERIODE MARET 2012
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.28 KB) | DOI: 10.31294/p.v14i1.3381

Abstract

Media promotion of an important part of a company, not least a college. Promotions conducted to get students according to the target set. BSI Magelang in promotion using the Brochures, Banners, Posters, Radio Advertising, Television Advertising, Newspaper Advertising, Internet. So that is more efficient promotion, must be known that the most effective media campaign. The results of this study will show the media promotion of consumer choice views of the various criteria. One method of decision support that can be used to solve such problems is Analityc Hierarchy Process. Data obtained from the questionnaires to the students spread BSI Magelang. The data were successfully acquired and processed using the software Super Decision 1.6.0. results obtained from the processing of these data shows that Palin ad is effective, according to respondents of TV commercials.Keyword: Analityc Hierarchy Proccess, Promotion, DSS.
Co-Authors - Amik BSI Yogyakarta, Gunawan Budi S Akhmad Syukron Akrom, Akrom Angga Ardiansyah Budi Al Amin Budi Al Amin eka rahmawati F Febiyanti Galih Setiawan Nurohim Gunawan Budi Sulistyo Haryanto, Wawan Hendri Hermawan Adinugraha Heribertus Ary Setyadi Irawan, Denny Maryani, Ina Nani Purwati Pribadi, Denny Rahmawati-Universitas Bina Sarana Informatika, Eka Rousyati, Rousyati Sardiarinto Sardiarinto Sri Mulyani Tri Wahyudi - AMIK BSI Yogyakarta Tri Wahyudi - AMIK BSI Yogyakarta Tristanti, Vriska wahyu Wahyu Setyo Prabowo Wawan Haryanto