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All Journal PROSIDING SEMINAR NASIONAL LAPORAN PENELITIAN DAN PENGABDIAN MASYARAKAT AKSES: Jurnal Ekonomi dan Bisnis Sosio Dialektika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomika dan Bisnis
Umar Chadhiq
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Understanding what Business Marketing Strategy will Continue in 2022: Business Literacy Prediction Study Chadhiq, Umar; Suslinawati, Suslinawati; Dyanasari, Dyanasari; Fachrurazi, Fachrurazi; Nurcholifah, Ita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4121

Abstract

One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic scientific publications, books, and media websites that discuss marketing issues and predictions in 2022. These data are meaningless to this research without a review. An in-depth study involves a data coding system for interpreting digest data to answer the questions of this study. We focus on this literature search for publications between 2010 and 2022, considering that this period was one of the most intense periods of technological and information changes related to how businesses responded to these developments to promote their business. With the results of the study and discussion of the data findings, we can finally conclude that the understanding of business marketing strategies that will continue in 2022 is the use of the latest technological means, including artificial intelligence social media, and a number of the latest applications where it is proven that the application data is very relevant for marketing all products and services.
Co-Authors Dian Mustikorini Dyanasari, Dyanasari Fachrurazi Ismiyatun - Ita Nurcholifah, Ita Mochamad Purnomo Nanang Yusroni Nurul Komaryatin Riki Fitriana Suslinawati Suslinawati, Suslinawati Windasari, Fianty Wahyu