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All Journal Gema Publica : Jurnal Manajemen dan Kebijakan Publik Journal of Governance Jurnal Komunikasi dan Kajian Media Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Public Administration and Local Governance Indonesian Journal of Community Services Jurnal Trias Politika Jurnal Pengabdian KOLABORATIF
Retno Dewi Pramodia Ahsani
Universitas Tidar
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Trias Politika

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PUBLIC SERVICE TRANSFORMATION AND AGRIBUSINESS MARKETING: INNOVATION ANALYSIS OF MAGESTY PUBLIC SERVICE PORTAL AND PLAZA TANI IN MAGELANG CITY Sri Mulyani; Retno Dewi Pramodia Ahsani; Catur Wulandari
JURNAL TRIAS POLITIKA Vol 7, No 2 (2023): Oktober 2023, Jurnal Trias Politika
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jtp.v7i2.5703

Abstract

This research aims to analyze the transformation of public services and agribusiness marketing through the innovation of the Magesty Public Services Portal and Plaza Tani in Magelang City. This research used a mixed method with qualitative and quantitative approaches—data collection techniques through interviews and surveys. The research subjects were application users, business actors, and Regional Apparatus Organizations in Magelang City who use the Magesty Public Services Portal and Plaza Tani services. The results showed that the transformation of public services and agribusiness marketing through the Magesty Public Services Portal and Plaza Tani innovation positively impacted the community and business actors in Magelang City. The recommendations are the need to improve service quality and more effective promotion to increase community and business participation in using these services.
Co-Authors Ahmad Hakim Bintang Kuncoro Aqil Teguh Fathani Astuti, Pinta Azam Syukur Rahmatullah, Azam Syukur Bambang Kuncoro Catur Wulandari Chandra Dinata Heni Indrawati I Putu Yoga Bumi Pradana Joko Tri Nugraha Kencono, Dewi Sekar Nike Mutiara Fauziah Novia Amirah Azmi Purnijanto, Bambang Sri Dayati Sri Mulyani Talitha Zhafira Yuyun Purbokusumo, Yuyun