Claim Missing Document
Check
Articles

Found 13 Documents
Search

Strategi pengembangan desa wisata dengan pendekatan tourism digital marketing Ilyas, Taufiq Rahman; Deka, Rio Era; Batau, Mohamed Fajil Abdul; Ismail, Mohd Faiz bin; Chanafi, Ainul
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 4 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i4.21125

Abstract

Desa wisata ngadas merupakan salah satu destinasi wisata yang menarik untuk dikunjungi di Jawa Timur khususnya Kabupaten Malang. Fenomena Gunung Bromo dan keunikan budaya lokal masyarakat suku tengger menjadi daya tarik tersendiri bagi para wisatawan domestik ataupun mancanegara. Maraknya vlogger tourism diberbagai konten media sosial membuat destinasi wisata desa ngadas menjadi semakin populer dikalangan masyarakat. Namun demikian percepatan teknologi terkadang kurang begitu selaras dengan adaptasi dan penguasan oleh beberapa kalangan khususnya masyarakat yang tidak mau mengikuti perkembangan zaman. Untuk mengatasi permasalahan tersebut dan strategi dalam pengembangan desa wisata ngadas maka terdapat beberapa langkah stategis yaitu pelatihan tourism digital marketing, pengadaptasian teknologi informasi, dan pemaksimalan teknologi informasi. Dari ketiga langkah strategis tersebut diharapkan mampu menjadi metode jitu dalam pengembangan desa wisata Ngadas Kabupaten Malang.
The Influence of Financial Technology and Service Features on Consumer Preferences for Choosing a Digital Wallet in Financial Transactions: (Study on OVO Application Users of UNISMA FIA Students Class of 2020) Maharani, Adinda Puspita; Nuringwahyu, Sri; Chanafi, Ainul
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.54

Abstract

The aim of this research is to investigate the impact of financial technology variables and service features on consumer choices when selecting digital wallets for financial transactions, utilizing a quantitative approach. Data collection was carried out through the use of questionnaires. The research population consisted of FIA students from the class of 2020 at UNISMA who are users of the OVO application. The results of the study reveal that consumer preferences (Y) are affected by financial technology variables (X1) and service features (X2). The F test results support the alternative hypothesis (Ha) and reject the null hypothesis (Ho), indicating that the independent variables have an influence on the dependent variable. The coefficient of determination shows an R square value of 0.299, suggesting that financial technology (X1) and service features (X2) collectively contribute to consumer preferences (Y) by 29.9%. Other variables not examined in this study account for 70.1% of the influence.
Effect of the Implementation of Employee Training & Development Programme on Employee Performance : (Case study of PT. Federal International Finance (FIFGROUP) Batu City branch) Setiawan, Abrori Indra; Zunaida, Daris; Chanafi, Ainul
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.49

Abstract

This study aims to understand and assess the impact of the Implementation of Employee Training & Development Programs on Employee Performance (Case Study of PT. Federal Internasional Finance (FIFGROUP) Batu City Branch), both individually and overall. The research method used is quantitative. The data collection technique applied is a questionnaire. The data analysis methods employed include the measurement of instruments, encompassing validity and reliability testing, classical assumption testing, which covers normality, linearity, multicollinearity, and heteroscedasticity tests, as well as hypothesis testing, which includes multiple linear regression analysis, t-test, F-test, and determination coefficient. The findings of the study indicate that both variables, namely the employee training & development programs, have an individual impact on employee performance (case study of PT. Federal Internasional Finance (FIFGROUP) Batu City Branch). Additionally, the employee training & development program variables also have an overall impact on employee performance (case study of PT. Federal Internasional Finance (FIFGROUP) Batu City Branch).