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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Pengabdian Masyarakat Jamak Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat INTELEKTIVA International Journal of Business, Law, and Education Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia International Education Trend Issues Innovative: Journal Of Social Science Research Jurnal Pengabdian West Science Journal of Applied Accounting Jurnal Informatika Ekonomi Bisnis Journal of Economics and Management Scienties Jurnal Komunikasi
Sipakoly, Selly
Politeknik Negeri Ambon
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Konsumen Terhadap Produk Asuransi (Studi Kasus Produk SinarmasMSIG life Link 88 pada PT. Asuransi Jiwa SinarmasMSIG life Cabang Ambon) Selly Sipakoly
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 8 No. 2 (2019): Desember 2019
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.974 KB) | DOI: 10.31959/jm.v8i2.330

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh factor-faktor seperti produk, harga, promosi dan proses jasa terhadap keputusan pembelian konsumen dalam memilih produk smile link 88 PT. Asuransi Jiwa SinarmasMSIG life Cabang Ambon.  Penelitian ini merupakan penelitian empiris, dengan teknik sampling yang digunakan adalah  purposive sampling.   Analisis yang digunakan adalah analisis regresi berganda dengan persamaan kuadrat terkecil dan uji hipotesis menggunakan  t-statistik untuk menguji koofisien regresi parsial serta F-statistik untuk menguji pengaruh bersama-sama dengan tingkat kepercayaan 5%. Hasil uji hipotesis pada  uji t statistik terlihat  terdapat pengaruh positif dan signifikan produk (product) terhdap keputusan pembelian konsumen dalam memilih produk smile link 88, terdapat pengaruh negatif dan signifikan harga (price) keputusan pembelian  konsumen dalam memilih produk smile link 88, terdapat pengaruh positif dan signifikan promosi (promotion) terhadap keputusan pembelian konsumen dalam memilih produk smile link 88 dan terdapat pengaruh positif dan signifikan proses jasa(process) terhadap keputusan pembelian konsumen dalam memilih produk smile link 88.
Pengaruh Merek (Brand), Endorser Terhadap Keputusan Pembelian Sepeda Motor Yamaha Mio Pada Pt. Tri Dharma Adigraha Di Kota Ambon Selly Sipakoly
Innovative: Journal Of Social Science Research Vol. 3 No. 1 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i1.4872

Abstract

Perkembangan dan kemajuan ilmu teknologi terutama pada bidang industri otomotif menunjukkan persaingan pasar semakin ketat sehingga menuntut adanya sistem pemasaran yang semakin baik, hal ini pun dirasa berkaitan langsung dengan pengaruh citra merek, endorser dan keputusan pembelian oleh konsumen. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif untuk menganalisis factor-faktor, kemudian menggunakan alat bantu IBM SPSS Versi 20.0. hasil penelitian ini menunjukan bahwa Citra Merek berpengaruh positif signifikan terhadap keputusan pembelian dan menerima hipotesis satu (H1), ini membuktikan bahwa semakin tinggi citra merek produk maka semakin baik keputusan pembelian konsumen. Endorser berpengaruh positif signifikan terhadap keputusan pembelian dan menerima hipotesis dua (H2) hal menyatakan bahwa semakin tinggi endorser maka semakin baik keputusan pembelian konsumen.
STRATEGI PENGEMBANGAN FINTECH DI INDONESIA DENGAN PENDEKATAN BUSINESS MODEL CANVAS Siska Yuli Anita; Burhanuddin Burhanuddin; Jacomina Vonny Litamahuputty; Selly Sipakoly; Nurchayati Nurchayati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13136

Abstract

Abstrak Pengembangan fintech di Indonesia dan business model canvas menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal, dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian ini menunjukkan fintech di Indonesia sudah berkembang sangat pesat dan telah merambah ke berbagai sektor, mulai dari pembayaran, peminjaman, perencanaan keuangan, pembiayaan hingga investasi. Hal ini dapat memberikan kemudahan kepada masyarakat dalam memenuhi segala kebutuhannya terutama dalam hal finansial. Selain itu, penerapan business model canvas sangat efektif dalam membantu perusahaan dalam menggambarkan dan memvisualisasikan model bisnis yang diinginkan agar dapat memudahkan dalam melakukan pelayanan kepada masyarakat serta dapat memaksimalkan pendapatan dan keuntungan jangka panjang. Kata Kunci: Strategi Pengembangan, Financial Technology (Fintech), Business Model Canvas
Pengaruh Sistem Pengendalian Intern dan Keputusan Pemberian Kredit Dengan Peran Pemeriksa Internal Sebagai Variabel Mediasi Pada Bank Pemerintah di Kota Ambon Pesireron, Semy; Sipakoly , Selly; Patty, Junus
Journal of Applied Accounting Vol 2 No 2 (2023): Desember
Publisher : ISAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jaa.v2i2.723

Abstract

This research aims to empirically test the influence of the role of internal auditors in mediating the influence of the internal control system on credit granting decisions at Government Banks in Ambon City. The research data collection technique is a survey by distributing questionnaires to respondents selected based on sampling techniques. The sampling technique in this research was carried out using a purposive sampling method, namely, sampling with research considerations. The analysis technique used is mediation variable regression analysis, with a significance level used of 0.05 or 5%. The results of the study show that the role of internal auditors mediates the relationship between the internal control system and credit granting decisions.Keywords: Internal Control System, Credit Granting, Role of Internal Auditors
"PRICE, PRODUCT QUALITY AND PROMOTION ON PURCHASE DECISIONS" (EMPIRICAL STUDY ON CONSUMERS IN AMBON CITY) Sipakoly, Selly
Dinasti International Journal of Management Science Vol. 3 No. 5 (2022): Dinasti International Journal of Management Science (May - June 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i5.1225

Abstract

This study aims to empirically examine the influence of price factors on purchasing decisions, the influence of product quality factors on purchasing decisions and the influence of promotional factors on consumer purchasing decisions of Cap Nona Sweetened Condensed Milk in Ambon City. The type of research is empirical with the sampling technique used is purposive sampling. The analysis technique is multiple linear regression analysis, where the hypothesis test uses the t-statistical test to test the partial regression coefficients and the F-statistical test to test the effect together or simultaneously with a confidence level of 0.05 or 5%. The test results show the price variable (X1) has a positive and significant effect on the purchasing decision variable. This is evidenced by the results of statistical tests which show the coefficient value of 0.192 with a significant value of 0.01 below the 0.05 level of significance. The product quality variable (X2) has a positive and significant effect on the purchasing decision variable. This is evidenced by the results of statistical tests which show a coefficient value of 0.191 with a significant value of 0.00 below the significant level of 0.05. The promotion variable (X3) has no significant effect on the purchasing decision variable. This is evidenced by the results of statistical tests which show the coefficient value of 0.134 with a significant value of 0.28 above the significant level of 0.05.
FACTORS AFFECTING THE PURCHASE DECISION OF PEARL OYSTER SHELL CRAFTS IN AMBON CITY Sipakoly, Selly
Dinasti International Journal of Digital Business Management Vol. 3 No. 4 (2022): Dinasti International Journal of Digital Business Management (June - July 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i4.1265

Abstract

This study aims to empirically examine the effect of price on purchasing decisions, the effect of product quality on purchasing decisions and the effect of promotional quality on purchasing decisions of pearl oyster shells in Batu Merah Village, Ambon City. This research is an empirical research, with the sampling technique used is purposive sampling. The analysis technique used is multiple linear regression analysis where the hypothesis test uses t-statistical test to test the partial regression coefficients and the F-statistical test to test the effect together or simultaneously with a confidence level of 0.05 or 5%. The test results show the price variable (X1) has a positive and significant influence on the purchasing decision variable. This is evidenced by the results of statistical tests which show a coefficient value of 0.570 with a significant value above 0.05. The product quality variable (X2) has a positive and significant influence on the purchasing decision variable. This is evidenced by the results of statistical tests which show the coefficient value of 0.132 with a significant value above 0.05 and the promotion quality variable (X3) has a positive and significant influence on the purchasing decision variable. This is evidenced by the results of statistical tests which show the coefficient value of 0.153 with a significant value above 0.05.
Christian Ethics Education as a Solution for the Problem of Online Gambling and Online Loans in Christian Societies Pariama, Leonardo Stevy; Patty, Junus Paulus; Sipakoly, Selly; Litamahuputty , Jacomina Vonny
International Education Trend Issues Vol. 2 No. 2 (2024): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v2i2.914

Abstract

The rise of online gambling presents significant ethical and social challenges, particularly within Christian communities, where such behavior conflicts with core religious values. This study examines the potential of Christian ethics education as a solution to mitigate the impact of online gambling, highlighting principles of stewardship, self-control, and moral integrity as key frameworks for addressing this issue. Through a qualitative descriptive approach based on literature review, this research explores the addictive nature of online gambling, its effects on individuals and families, and the Christian perspective on gambling-related behaviors. Findings suggest that Christian ethics education can play a crucial role in fostering awareness and resilience against gambling addiction, promoting values that align with responsible living, financial prudence, and community harmony. This study underscores the importance of integrating Christian ethical teachings into community and church programs as a preventive strategy, offering believers practical guidance to navigate the moral challenges of the digital age.
Impact of Government Policies on Entrepreneurial Ecosystems: A Comparative Analysis of Developing and Developed Economies Sipakoly, Selly
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.662

Abstract

This research investigates the impact of government policies on entrepreneurial ecosystems through a comparative analysis of developing and developed economies. The study utilizes a mixed-methods approach, including systematic literature reviews, case studies from various countries, and quantitative data analysis. The systematic review reveals diverse policy strategies employed by governments to stimulate entrepreneurship, while case studies highlight policy effectiveness in sectors such as technology, finance, and innovation. Quantitative data analysis elucidates disparities in entrepreneurship rates, access to finance, and regulatory environments across economies. Findings underscore the importance of context-specific policies, sectoral focus, and regional collaboration in fostering vibrant entrepreneurial ecosystems. The research contributes insights and recommendations for policymakers, stakeholders, and researchers to design adaptive policy frameworks that nurture sustainable entrepreneurship and drive economic growth.
Pelatihan Penyusunan Laporan Keuangan dengan Menggunakan Aplikasi Akuntansiku pada Usaha Kecil Omela Eras Allyssia E.J.V. Nikijuluw; Rafael K.A. Manuputty; Jacomina Vonny Litamahuputty; Junus Paulus Patty; Selly Sipakoly; Leonardo Stevy Pariama
Jurnal Pengabdian West Science Vol 3 No 12 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i12.1902

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha kecil dalam menyusun laporan keuangan menggunakan aplikasi "Akuntansiku". Pelatihan difokuskan pada Usaha Kecil Omela Eras yang bergerak di bidang produksi kain tenun di Jalan Sirimau RT 02 RW 02 Kayu Putih Soya, dengan pemilik usaha Mama Oke. Metode pelaksanaan mencakup survei awal, workshop dua hari dengan sesi teori dan praktik, serta evaluasi pasca-pelatihan. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terkait pengelolaan keuangan dan kemampuan menyusun laporan keuangan secara mandiri. Dengan kemampuan baru ini, usaha kecil Omela Eras diharapkan dapat meningkatkan efisiensi operasional, akses ke pembiayaan, dan daya saing di pasar. Program pelatihan serupa diusulkan untuk dilakukan secara berkala untuk mencakup lebih banyak pelaku usaha kecil di wilayah sekitar
Adaptive Marketing Strategies in The Digital Era Selly Sipakoly; Dian Ariani; Heny Herawati; I Nyoman Tri Sutaguna; Arwin Tannuary
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.637

Abstract

In general, there are still several obstacles standing in the way of MSMEs' growth in Indonesia. The main challenge MSMEs in Majalaya District, Bandung Regency, encounter when running their enterprises is marketing. Due to the significant influence that marketing effectiveness has on corporate growth, stakeholders need to take this seriously. Additionally, MSMEs' ability to thrive is largely dependent on their brand's power to raise its market share due to the increasingly fierce competition that exists among business actors nowadays. The main objective of the program is to help MSMEs understand the principles of marketing strategy and the marketing mix. The implementation method for the counseling is using Zoom Meeting as the medium. The activity was preceded with a presentation of the questions, answers, and material. Following that, a participant's business case study was conducted, and the participants had a discussion.
Co-Authors Allyssia E.J.V. Nikijuluw Arwin Tannuary Asrida, Wa Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dian Ariani Dwi Hariyanti Heny Herawati I Nyoman Tri Sutaguna Indah Sulistiani Jacomina Vonny Litamahuputty Junus Paulus Patty LEONARDO STEVY PARIAMA Litamahuputty , Jacomina Vonny LITAMAHUPUTTY, JACOMINA VONNY Manuputty, Rafael K.A. Nikijuluw, Allyssia E.J.V. Nurchayati Nurchayati Nurchayati Nurchayati Pariama, Leonardo Stevy Patty, Junus Patty, Junus Paulus Pesireron, Semy Pormes, Ludwina Rafael K.A. Manuputty Rina Latuconsina, Rina Sally Sandanafu Sandanafu, Sally Paulina Santika, Epi Siska Yuli Anita Sulistiani, Indah Syarifuddin Syarifuddin THEOFILUS JOSIAS F. K. MATRUTTY Tri Retno Hariyati Yuni yuni