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All Journal AdBispreneur Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Owner : Riset dan Jurnal Akuntansi Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Mantik Journal of Research in Business, Economics, and Education Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Bisnis Manajemen Prima Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Journal of Economics and Business Letters COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Yeni Ariesa
Department Of Economics, Universitas Prima Indonesia, Medan, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : AdBispreneur

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MENINJAU SUSTAINABLE COMPETITIVE ADVANTAGE: PERAN ENTREPRENEURIAL ORIENTATION, KNOWLEDGE MANAGEMENT, DAN MARKETING INNOVATION Elidawaty Purba; Yeni Ariesa; Liharman Saragih; Darwin Damanik; Acai Sudirman
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 1 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i1.34997

Abstract

The primary purpose of this study is to determine the contribution of entrepreneurial orientation, knowledge management and marketing innovation in influencing sustainable competitive advantage.The sample in this study amounted to 100 respondents who were none other than business owners which were then determined by a convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis using SPSS application through multiple regression analysis test, coefficient of determination and hypothesis testing. Based on the results of data analysis, conclusions are obtained entrepreneurial orientation contributes positively and significantly to sustainable competitive advantage. Subsequent research results confirm knowledge management contributes positively and significantly to sustainable competitive advantage. The results of the latest research explain that marketing innovation contributes positively and significantly to sustainable competitive advantage.Tujuan utama penelitian ini untuk mengetahui kontribusi entrepreneurial orientation, knowledge management, dan marketing innovation dalam mempengaruhi sustainable competitive advantage. Sampel dalam penelitian ini berjumlah 100 responden yang tidak lain adalah pemilik usaha yang selanjutnya ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online. Analisis data menggunakan aplikasi SPSS melalui uji analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan entrepreneurial orientation berkontribusi positif dan signifikan terhadap sustainable competitive advantage. Hasil penelitian selanjutnya mengkonfirmasi knowledge management berkontribusi positif dan signifikan terhadap terhadap sustainable competitive advantage. Hasil penelitian terakhir menerangkan bahwa marketing innovation berkontribusi positif dan signifikan terhadap sustainable competitive advantage.
Co-Authors Aaron Filbert Acai Sudirman Agnes Reslita Agung Syahbana Aldi Neri Silitonga Alfrendy Damana Sembiring Anthony Apriansyah Ramadhani Axel Valim Calvin Calvin Cindy Pricylia Clearish Julivia Cynthia Eileen Damanik, Darwin Deo Mora Gratia Dewi Ervinna Dinda Savira Dinda Tiara Arini Hutasuhut Ellen Chandra Emya Pebina Br Ginting Eugene Chandra Fahlevi, Mochammad Faniza Sari Felia Chen Felicia Celesta celesta Felix Aristo Gradianto Simarmata Ferry Ferry Fredy Fredy Ganda Sanjaya Hari Tody Indah Rahmanisa Jones Purba Juli Meliza Kelvin Antonio Leni Lidia Juliyanti Lili Marliani M. Shabri Abd. Majid Mochammad Fahlevi Monica Payranisa Natalia Nathania Mulkan - Nindya Dewi Rizka Sari Novianna Hasian Fernanda Simanjuntak Patrick Fernando PURBA, ELIDAWATY Rafida Khairani Revian Liandro Damanik Saragih, Liharman Sendy Amadha Sherly Silvia Silvia Steven Edward Dicaprio Sitepu Steven stevens Suhendra Putra Tiffany Viola Vilika Vilika Wendi Putra Hulu Yolanda Pebrina Cristy Br. Sitepu Yusuf Ronny Edward Zessi