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FORMULATION OF BUSINESS DEVELOPMENT STRATEGIES USING IFE, EFE, IE, SWOT, AND QSPM MATRICES AT SEMASA COFFEE (COFFEE AND EATERY) Sianturi, Ronauli; Arbainah, Siti; Widiarto, Ardian
Applied Accounting and Management Review (AAMAR) Vol. 3 No. 2 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i2.6015

Abstract

This research is a descriptive study with a qualitative approach that aims to formulate alternative strategies that can be applied to Semasa Coffee. Data collection was conducted through observation, interviews, and quetionnaires. Data analysis using the IFE, EFE, IE, SWOT, and QSPM Matrices showed the results ofe the IFE weighted score of 2.924, EFE weighted score of 3.103 which means the company is in a fairly strong internal and external position in controlling strengths and weaknesses to face opportunities and threats. The results of the IE Matrix analysis show that the company's position is in cell II, namely "Grow and Build", so that appropriate strategies are intensive strategies and integration strategies. Based on SWOT analysis, 10 alternative strategies were developed for the company. Then using QSPM, the priority alternative strategy for Semasa Coffee is to continue to maintain product quality and flavour consistency, and innovate through cooperation with suppliers with a TAS value of 6.381.
THE EFFECT OF GOOD CORPORATE GOVERNANCE ON EMPLOYEE PERFORMANCE AT BPJS KETENAGKERJAAN SEMARANG Agina, Afifah; Widyarti, Maria Theresia Heni; Widiarto, Ardian
Applied Accounting and Management Review (AAMAR) Vol. 3 No. 2 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i2.6067

Abstract

This study aims to determine the effect of good corporate governance on employee performance at BPJS Ketenagakerjaan Semarang. This research uses a quantitative approach. The population of this study were employees of BPJS Ketenagakerjaan Semarang. Data collection techniques were conducted by interview, questionnaire, and observation. The data analysis used in this research is multiple regression analysis with the help of SPSS version 22. The results of this study indicate that the principles of Transparency, Independency, Accountability, and Fairness have no effect on employee performance. While the principle of Responsibility affects employee performance. Based on the test results simultaneously the five principles of Good Corporate Governance affect employee performance.  
ANALYSIS OF THE EFFECT OF GREEN PERCEIVED RISK, GREEN PACKAGING, AND GREEN PRODUCT ON GREEN PURCHASE INTENTION ON CULINARY OR FOOD MSME PRODUCTS (STUDY ON STUDENT CONSUMERS IN SEMARANG CITY) Hasanudin, Mohamad; Marliyati, Marliyati; Gayatrie, Christina Retno; Sulistyo, Sulistyo; Widiarto, Ardian
Applied Accounting and Management Review (AAMAR) Vol. 3 No. 2 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i2.6167

Abstract

After experiencing the Covid-19 Pandemic starting in 2023, the Indonesian economy began to rise but has not fully reached normal conditions. The same condition is also experienced by the MSME sector, especially the culinary / food sector. The impact of the economic recovery after the covid pandemic also has an impact on the increasing amount of waste. According to the Semarang City Environmental Agency (DLH), during the pandemic waste production started at 900 tons, even down to 650 tons, but now in 2022 after the covid pandemic began to end the amount of waste began to rise to 1200 tons of waste per day. This study aims to determine and analyze whether or not there is a relationship between the green economy perception variable which consists of: Green Perceived Risk Green Packaging and Green Product on Green Purchase Intention among students in Semarang city related to the implementation of Semarang mayor regulation no.27 of 2019 concerning plastic waste control in Semarang city. Data collection was carried out using a questionnaire or questionnaire method and observation. The data analysis method used in this research is Structural Equation Modeling with the Partial Least Square (SEM-PLS) algorithm approach. Based on the results of this study, it will be concluded that the effect value of Green Perceived Risk (X1) on Green Purchase Intention (Y) is a negative and insignificant effect on the attitude of desire to buy green products, thus H1 is rejected. The effect value of Green Packaging (X2) on Green Purchase Intention (Y) is a positive and insignificant effect on the interest in buying green products, thus H2 is rejected. The value of the influence of Green Product (X3) on Green Purchase Intention (Y) is a positive and significant effect on the interest in buying green products, thus H3 is accepted.
The Impact of the Covid-19 Pandemic on the Performance of Batik, Milk and Culinary MSMEs in the City of Semarang Mohamad Hasanudin; Marliyati; Ch Retno Gayatri; Sulistyo; Ardian Widiarto
International Journal of Integrative Sciences Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i2.7686

Abstract

The most pronounced impact of the COVID-19 pandemic for Milkfish, Culinary, and Batik MSME entrepreneurs are experiencing a decline in sales turnover. After the pandemic subsided, consumer demand began to increase so MSME sales turnover increased. This research uses analysis of each variable using a questionnaire. The results of the survey that has been carried out show that batik MSMEs have the main obstacles in the form of capital and low consumer demand for batik. For milkfish and culinary MSMEs, the problem is low demand from consumers, some milkfish and culinary MSMEs do not yet sell online. The obstacle after the pandemic subsides is the still high price of raw materials. During the COVID-19 pandemic, sales of batik, milkfish, and culinary MSMEs generally experienced a decline in sales turnover of around 40-80%. The employment rate for batik, milkfish, and culinary MSMEs during the COVID-19 period was 15%. MSMEs experienced a reduction in the number of workers and also a reduction in the number of working hours. Milkfish and culinary MSMEs during the COVID-19 pandemic and after the COVID-19 period experienced problems in the raw material supply chain and price increases
Strategi Keunggulan Bersaing Patra Semarang Hotel & Convention dengan Matriks IE, SPACE, dan Profil Kompetitif Sabrina Septi Dri Utami; Siti Arbainah; Ardian Widiarto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.3170

Abstract

Meningkatnya wisatawan di Kota Semarang menjadi persaingan industri hotel juga meningkat, maka dari itu dibutuhkan strategi guna keunggulan bersaing perusahaan. Penelitian ini merupakan penelitian kualitatif deskriptif dengan pendekatan studi kasus yang bertujuan untuk menentukan alternatif strategi bersaing yang tepat pada Patra Semarang Hotel & Convention. Pengumpulan informasi dilakukan dengan angket, wawancara, dan dokumentasi. Memanfaatkan Matriks IFE, EFE, CPM, IE, dan SPACE untuk analisis data. Hasil penelitian menunjukkan bahwa menurut analisis Matriks IE, perusahaan berada pada kuadran V menunjukkan posisi “ditahan dan dijaga” dengan strategi penetrasi pasar dan pengembangan produk, sedangkan hasil analisis Matriks SPACE menunjukkan bahwa perusahaan berlokasi di kuadran A, menunjukkan strategi penetrasi pasar, diversifikasi, integrasi di bawah, dan integrasi di atas.. Patra Semarang Hotel & Convention berada pada posisi ketiga atau terakhir dari kedua kompetitor melalui analisis Matriks Profil Kompetitif. Alternatif strategi bersaing yang tepat pada Patra Semarang Hotel & Convention adalah penetrasi pasar, pengembangan produk, diversifikasi, integrasi ke depan, dan integrasi ke belakang.
Social Media and The Boycott Behavior of Indonesian Investors due to The Israeli-Palestinian Conflict: The Role of Hatred as a Mediator Kusuma, Septian Yudha; Wahyuni, Mirasanti; Makom, Maharani Rona; Widiarto, Ardian; Martia, Dina Yeni
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 2 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i2.2524

Abstract

Objective: The ongoing boycott movement of products affiliated with Israel has caused a decline in sales and could potentially lower stock prices. This study focuses on the perspective of investors in the behavior of boycotting Israeli-affiliated companies, with antecedents of the role of social media and hatred. Methods: This study used random and simple snowball sampling techniques and collected 358 respondents. Respondents received the accessible questionnaires via social media and direct delivery. The statistical procedures applied for hypothesis testing include validity and reliability testing, discriminant validity, multicollinearity, heterotrait-monotrait ratio (HTMT), and direct and mediation hypothesis testing. Results: The study shows that hatred significantly arises from social media exposure; social media and hatred influence stock boycott behavior. In contrast, hatred is important in mediating the influence of social media and investor behavior. Recommendation: The study's results provide empirical evidence and contributions regarding the factors influencing investors' boycott behavior and enrich the literature on the antecedents and consequences of intentions in investment boycotts.
The Impact of The Implementation of Good Governance and Human Resource Competence on Budget Performance Based on Value for Money Elysa Dwi Surani; Karyanti, Tutik Dwi; Widiarto, Ardian
Applied Accounting and Management Review (AAMAR) Vol. 4 No. 2 (2025): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v4i2.6851

Abstract

This research aims to analyze the effect of implementing Good Governance and human resource competency on the performance of Value for Money based budgeting at BLU UPTD Trans Semarang. In the research, a sample of 90 employees was obtained using the determination method using Purposive Sampling. This research uses a quantitative approach with multiple linear regression analysis methods with the help of SPSS version 26. Data was obtained through distributing questionnaires to BLU UPTD Trans Semarang employees who were involved in budget management. The research results show that the implementation of Good Governance partially has an influence on Budget Performance with a Value for Money Concept, while Human Resource Competency has no significant effect on Budget Performance with a Value for Money Concept. Even so, simultaneous testing shows that the results of implementing good governance and human resource competence together have a significant effect on the performance of Value for Money based budgets.
Co-Authors Agina, Afifah alfarizi, Musyafa Alvianita Gunawan Putri Arbainah, Siti Arum Febriyanti Ciptaningtias Canny Diah Prameswari Ch Retno Gayatri Dina Yeni Martia Elysa Dwi Surani Etik Nur Aini Romdhoniyati Eva Safina Rose Farizi, Musyafa Al Fika Azmi Filatrovi, Eldes Willy Gayatrie, Christina Retno Gunawan Putri, Alvianita Hamidah, Ine Suci Iqbal Arraniri Isni Maryatun Nur Janah Karyanti, Tutik Dwi Lardin - Korawijayanti Lulu Ikbar Yorinda Makom, Maharani Rona Maria Theresia Heni Widyarti Maria Theresia Heni Widyarti Marliyati Marliyati Marliyati, Marliyati Mirasanti Wahyuni, Mirasanti Mohamad Hasanudin Mohamad Hasanudin Musyafa Al Farizi Musyafa Al Farizi Nasya, Vilda Innaka Nugroho Heri Pramono Rusniti, Rusniti Sabrina Septi Dri Utami Sabrina Septi Dri Utami Septian Yudha Kusuma Sianturi, Ronauli Siti Arbainah Siti Arbainah Suko Raharjo Sulistyo Sulistyo Sulistyo Tutik Dwi Karyanti Tutik Dwi Karyanti Widyarti, Maria Theresia Heni