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All Journal Jurnal Teknologi Perikanan dan Kelautan Hemera Zoa Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Science and Technology Indonesia JURNAL TEKNIK El-Faqih : Jurnal Pemikiran dan Hukum Islam Jurnal Teknik Elektro JAMER Jurnal Media Akademik (JMA) International Journal of Business and Quality Research
Muhammad Imron
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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PERAN INFLUENCER MEDIA SOSIAL DALAM PEMASARAN ISLAMI Emarotus Sholeha; Farihin; Muhammad Imron; Moch. Chotib; Babun Suharto
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i12.1374

Abstract

Di era digital saat ini, pemasaran melalui media sosial telah menjadi salah satu strategi utama untuk menjangkau konsumen. Influencer memiliki peran penting dalam meningkatkan kesadaran merek dan menarik minat konsumen Muslim melalui konten yang relevan dengan nilai-nilai Islam. Tujuan penelitian ini adalah untuk menganalisis bagaimana peran influencer media sosial dalam pemasaran Islami, strategi pemasaran yang dilakukan influencer, dan tantangan yang dihadapi influencer dalam memasarkan produk. Penelitian ini dilakukan dengan pendekatan kualitatif, menggunakan analisis konten dari kampanye pemasaran yang melibatkan influencer di sektor fashion Muslim. Data dikumpulkan melalui observasi media sosial, dan kajian pustaka. Hasil dari penelitian ini menunjukkan bahwa peran influencer dalam pemasaran Islam diantaranya; membangun kesadaran merek, mengkomunikasikan nilai-nilai Islam, dan memberikan ulasan yang kredibel. Strategi yang digunakan adalah dengan konten bercerita, kolaborasi dengan merek, dan melakukan kampanye di media sosial. Tantangan yang dihadapi dalam menjangkau konsumen Muslim diantaranya; ketidakpastian kehalalan, persaingan yang ketat, dan respons konsumen yang beragam.
Investment Feasibility Analysis of Procuring an Ultrasonography (USG) Machine at Griya Hayati Clinic Using Break-Even Point, Payback Period, and Net Present Value Methods Anggun Mustikaningtyas, Faya; Mohammad Sofyan; Muhammad Imron
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3328

Abstract

The healthcare industry, particularly small clinics, faces significant financial risks when procuring high-cost diagnostic equipment due to the uncertainty of cash flows and limited capital. While previous studies have addressed investment feasibility in large-scale hospitals, studies addressing the financial feasibility of medical equipment in independent pain clinics remain scarce. Therefore, this study examines the financial feasibility of procuring an Ultrasonography (USG) machine at Griya Hayati Clinic in Madiun, Indonesia. A quantitative descriptive research design was adopted, while saturated sampling was used to analyze the entire data related to the investment plan over a 5-year economic life projection. Secondary data were collected through document analysis and structured interviews with the clinic's management, and analyzed using three financial appraisal methods: Break-Even Point (BEP), Payback Period (PP), and Net Present Value (NPV). The result demonstrated that the investment is highly feasible. Specifically, the BEP is reached at 306 patients per year, offering a high Margin of Safety of 74.5%. Furthermore, the PP is achieved within 1 year, 4 months, and 2 days, which is significantly shorter than the machine's 5-year economic life. The NPV yielded a positive value of IDR 779,651,010 at a 10% discount rate. The study concludes that the procurement of the USG machine is highly feasible and financially viable for the clinic. The study recommends that the clinic management should immediately realize the investment and maintain its operational performance to meet the target patient volume.
Co-Authors Aldes Lesbani Andi Setiawan Andri Sulistyani Anggun Mustikaningtyas, Faya Babun Suharto Bambang Purwantara Daniel Rezki Emarotus Sholeha Evi Dwi Mualifah Farihin Hery Widijanto Moch. Chotib Mohammad Sofyan Muhammad Said Mulyono S. Baskoro novy rachma herawati Oloan Parlindungan Ronny I. Wahju Tri Wahyu Hidayat Yanyan Setiawan