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All Journal Jurnal Teknologi Perikanan dan Kelautan Hemera Zoa Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Science and Technology Indonesia JURNAL TEKNIK El-Faqih : Jurnal Pemikiran dan Hukum Islam Jurnal Ilmiah Edunomika (JIE) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Teknik Elektro JAMER Jurnal Media Akademik (JMA)
Muhammad Imron
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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PERAN INFLUENCER MEDIA SOSIAL DALAM PEMASARAN ISLAMI Emarotus Sholeha; Farihin; Muhammad Imron; Moch. Chotib; Babun Suharto
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i12.1374

Abstract

Di era digital saat ini, pemasaran melalui media sosial telah menjadi salah satu strategi utama untuk menjangkau konsumen. Influencer memiliki peran penting dalam meningkatkan kesadaran merek dan menarik minat konsumen Muslim melalui konten yang relevan dengan nilai-nilai Islam. Tujuan penelitian ini adalah untuk menganalisis bagaimana peran influencer media sosial dalam pemasaran Islami, strategi pemasaran yang dilakukan influencer, dan tantangan yang dihadapi influencer dalam memasarkan produk. Penelitian ini dilakukan dengan pendekatan kualitatif, menggunakan analisis konten dari kampanye pemasaran yang melibatkan influencer di sektor fashion Muslim. Data dikumpulkan melalui observasi media sosial, dan kajian pustaka. Hasil dari penelitian ini menunjukkan bahwa peran influencer dalam pemasaran Islam diantaranya; membangun kesadaran merek, mengkomunikasikan nilai-nilai Islam, dan memberikan ulasan yang kredibel. Strategi yang digunakan adalah dengan konten bercerita, kolaborasi dengan merek, dan melakukan kampanye di media sosial. Tantangan yang dihadapi dalam menjangkau konsumen Muslim diantaranya; ketidakpastian kehalalan, persaingan yang ketat, dan respons konsumen yang beragam.
PENGARUH HARGA, KUALITAS PRODUK, DAN PERMINTAAN PASAR TERHADAP PENDAPATAN PENGEPUL PORANG: Studi Di Kecamatan Saradan Kabupaten Madiun ADE MESYA BELLANTI; TATIK MULYATI; MUHAMMAD IMRON
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19881

Abstract

This study aims to; 1) determine the effect of price on the income of porang collectors in Saradan District, Madiun Regency; 2) determine the effect of product quality on the income of porang collectors in Saradan District, Madiun Regency; 3) determine the effect of market demand on the income of porang collectors in Saradan District, Madiun Regency; 4) determine the effect of price, product quality, and market demand simultaneously on the income of porang collectors in Saradan District, Madiun Regency. The sample required is 134 respondents using quantitative research methods. The results of the study obtained by t-test and F-test show that; 1) the price is obtained with a significant level of 0.009 <0.05 partially the price variable (X1) has a positive and significant effect on the income of porang collectors; 2) product quality is obtained with a significant level of 0.020 <0.05 partially the product quality variable (X2) has a positive and significant effect on the income of porang collectors; 3) market demand is obtained with a significant level of 0.001 < 0.05 partially the market demand variable (X3) has a positive and significant influence on the income of porang collectors. Simultaneously shows that price, product quality, and market demand are obtained with a significance level of F = 0.000 < α = 0.05 thus simultaneously the variables of price, product quality, and market demand have a positive and significant influence on the income of porang collectors.
Pengukuran Kinerja Keuangan Menggunakan Analisis Rasio: Studi Pada PT Bank Pembangunan Daerah Jawa Timur Tbk Vandika Syach Ramadhani; Muhammad Imron; Candra Aprilia Kusumaningtyas
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 6 No. 2 (2026): Februari 2026
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v6i2.430

Abstract

The purpose of this study is to measure the financial performance using ratio analysis on PT Bank Pembangunan Daerah Jawa Timur Tbk. The data used in this research is secondary data from the years 2019 to 2023. The data analysis technique employed in this study is ratio analysis, including liquidity ratios, solvency ratios, activity ratios, and profitability ratios. The results of this study at PT Bank Pembangunan Daerah Jawa Timur Tbk during the period 2019 to 2023 show that the liquidity ratio analysis measured using the Current Ratio has a healthy performance, as well as the measurement using the quick ratio also has a healthy performance. Solvency ratio analysis measured using the debt to assets ratio has an unhealthy performance, while the measurement using the debt to equity ratio has a healthy performance. Activity ratio analysis measured using total assets turn over has an unhealthy performance, while measurement using fixed assets turn over has a healthy performance. Analysis of profitability ratios as measured using return on assets and return on equity shows healthy performance
Co-Authors ADE MESYA BELLANTI Aldes Lesbani Andi Setiawan Andri Sulistyani Babun Suharto Bambang Purwantara Candra Aprilia Kusumaningtyas Daniel Rezki Emarotus Sholeha Evi Dwi Mualifah Farihin Hery Widijanto Moch. Chotib Muhammad Said Mulyono S. Baskoro novy rachma herawati Oloan Parlindungan Ronny I. Wahju Tatik Mulyati Tri Wahyu Hidayat Vandika Syach Ramadhani Yanyan Setiawan