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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Maker: Jurnal Manajemen eCo-Buss Journal of Economics and Business UBS Dynamic Management Journal Jurnal Ekonomi eCo-Fin Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Asron Saputra
Universitas Putera Batam
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Beban Kerja, Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT Volex Nani Hartati Sihotang; Asron Saputra
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.756

Abstract

This study aims to analyze the effect of workload, work discipline, and job satisfaction on employee performance at PT Volex. The type of research used is descriptive with a quantitative approach. The population used is all employees who work as production operators in the ICA department at PT Volex in 2023 with a total of 112 employees with sampling based on saturated sampling, using a questionnaire distributed to PT Volex employees. The collected data were analyzed using multiple linear regression methods which were tested involving data quality tests, classic assumption tests, influence tests and hypothesis tests, to determine the effect of workload, work discipline, and job satisfaction variables on employee performance. Findings in multiple linear regression analysis can show that workload has a positive relationship with a magnitude of 26.2% on employee performance. Work discipline has a positive relationship with a magnitude of 21.2% on employee performance. Job satisfaction has a positive relationship with a magnitude of 34.1% on employee performance. The findings of the analysis of the coefficient of determination (R2) that the level of employee performance can be explained by workload, work discipline and job satisfaction of 72.5%. The research results in the hypothesis testing carried out can show that workload, work discipline and job satisfaction partially or simultaneously can provide a positive and significant relationship to employee performance.
Pengaruh Motivasi, Disiplin kerja dan Komunikasi Terhadap Kinerja Karyawan PT Synergy Oil Nusantara Primus Sihotang; Asron Saputra
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.803

Abstract

Tujuan dari penelitian ini adalah agar dapat mengetahui seberapa besar pengaruh dari kinerja karyawan PT Synergy Oil Nusantara terhadap motivasi, etika kerja, dan  komunikasi. Personil perusahaan akan menjadi sampel serta populasi penelitian. Penelitian akan dilakukan di PT Synergy Oil Nusantara, sebagai subjek penelitian. Sampel penelitian memakai hingga 150 karyawan dari PT Synergy Oil nusantara yang menjadi sampel penelitian. Probability sampling digunakan untuk memastikan bahwa seluruh karyawan mempunyai giliran yang serupa untuk dijadikan sampel pada penelitian ini. Responden pada penelitian ini akan diberikan kuesioner untuk mengumpulkan data. sesudah hasil survei terkumpul, hasil survei tadi akan diolah. pada penelitian ini, nilai f hitung sebanyak 127,097, yang lebih tinggi dari nilai f tabel 2,70.
Analisis Pertumbuhan Usaha Kecil Menengah, dan Tenaga Kerja Terhadap Pertumbuhan Ekonomi Kota Batam Intan Utna Sari; Asron Saputra
Prosiding Vol 3 (2020): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

One of the important benchmarks in determining the success of economic development is economic growth. The role of the government in trying to achieve development success is to determine the direction of development policy and to achieve the development goals it is necessary to have good development planning to realize stable economic growth in order to improve the welfare of the community is by improving Small And Medium Enterprises and Labor. This research aims to find out the simultaneous and partial influence of Small and Medium Enterprises, and Labor on the economic growth of Batam city. The data source is secondary data using data panels consisting of three years of time series data and cross section data of nine sub-districts that produce 45 observations. The analytical technique used to solve the problem in this study is by multiple linear regression analysis models. The results of this study show that simultaneously Small and Medium Enterprises and labor have a significant effect on economic growth in Batam City. This indicates that the number of SMEs (Small and Medium Enterprises) and labor in batam city can be the determinant of the economic growth rate in batam city. This is because SMEs and Labor are activities that can produce goods or services. In part, Small and Medium Enterprises and labor have a positive and significant effect on economic growth in Batam City, meaning that if the number of SMEs and labor is increased then economic growth will also increase.
Analisis Keuangan Keluarga di Masa Pandemi Covid 19 Yuli Siyamto; Asron Saputra
Prosiding Vol 3 (2020): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

The Covid 19 pandemic has spread throughout the world, including Indonesia. The effects of the pandemic caused the national economy to decline by minus 5.23%. In Batam City, the Covid 19 Pandemic caused many small, medium and large businesses to go out of business. The direct effect of the pandemic on the lower middle class is the financial turmoil of the family. There was a decrease in income and expenditure as well as a change in the clustering of expenditure items. Internet quota has become a mandatory expense for education. The initial objective of this study was to obtain facts, the current condition of society. The research object is the middle to lower class of society. This research is a descriptive qualitative research. Collecting data in research using the method of observation and questionnaires. Observation through limited interviews, by observing and visiting and discussing directly with the community. People also fill out an online questionnaire via a google form link, to reduce physical contact. The sample size was determined by accidential sampling method. The results showed that 80% of respondents experienced a decrease in the number of stages during the COVID 19 pandemic. Meanwhile, respondents have a job from home (WFH), have courageous schooling, are in the trend of family spending on food, electricity bills, water bills, and education quota costs. The final objective of this research is expected to be additional material for the Batam City government in economic policies that can help the life and welfare of the community.
Pengaruh Kreativitas, Pendidikan Kewirausahaan, dan Ekspektasi Pendapatan Terhadap Minat Berwirausaha Mahasiswa di Kota Batam Yosefin Meinin Dita Putri; Asron Saputra
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.128

Abstract

Dalam dunia yang seperti sekarang ini, banyak sekali individu-individu yang sangat membutuhkan pekerjaan. Terkhususnya di Kota Batam, tergolong banyaknya pengangguran baik dari yang tidak memiliki pendidikan maupun yang terdidik. Berbicara mengenai lingkup mahasiswa, di Kota Batam masih banyaknya mahasiswa yang menjadi pengguran terdata sebanyak 9,60% presentase mahasiswa yang menganggur pada tahun 2019. Padahal yang semestinya tidak terjadi hal demikian jika para mahasiswa mampu membuka lapangan pekerjaan, bukan hanya mencari pekerjaan. Salah satu cara untuk dapat mengurangi pengangguran terutama yang ada di Kota Batam ialah dengan cara membuka suatu usaha dan menjadi seorang wirausahawan. Dimana para mahasiswa harus memiliki kreativitas yang baik, pendidikan kewirausahaan yang mencukupi untuk dapat memulai suatu usaha, serta ekspektasi pendapatan yang memang perlu diperhitungkan dengan sebaik-baiknya untuk dapat memperoleh keuntungan yang diharapakan. Oleh karena itu variabel dalam penelitian ini ialah Kreativitas (X1), Pendidikan Kewirausahaan (X2), Ekspektasi Pendapatan (X3), dan Minat Berwirausaha (Y). Dengan objek penelitian ialah mahasiswa di Kota Batam. Tujuan penulisan ini ialah untuk mengetahui dan memahami pengaruh atau dampak yang terjadi terhadap kreativitas, pendidikan kewirausahaan dan ekspektasi pendapatan terhadap minat berwirausaha mahasiswa di Kota Batam. Jenis penelitian ini adalah metode kuantitatif dan teknik pengambilan sampel menggunakan non-probability sampling, yaitu teknik purposive sampling dengan data dianalisis menggunakan SPSS versi 26.0 dan sampel sebanyak 345 orang dan pengumpulan data menggunakan kuesioner. Sampel diambil berdasarkan rumus Slovin. Metode regresi linear berganda digunakan untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa kreativias, pendidikan kewirausahaan, dan ekspektasi pendapatan secara parsial dan simultan berpengaruh signifikan dan positif terhadap minat berwirausaha mahasiswa.
Pengaruh Pelatihan Kerja, Komunikasi dan Disiplin Kerja Terhadap Kinerja Karyawan PT Venturindo Jaya Batam Jennifer Monica; Asron Saputra
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3535

Abstract

Kinerja karyawan merupakan faktor penting dalam mendukung pencapaian tujuan dan keberlangsungan organisasi. Oleh karena itu, perusahaan dituntut untuk mengelola sumber daya manusia secara efektif melalui kebijakan manajerial yang tepat guna meningkatkan kinerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan kerja, komunikasi kerja, dan disiplin kerja terhadap kinerja karyawan PT Venturindo Jaya Batam. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi dalam penelitian ini berjumlah 114 karyawan, yang seluruhnya dijadikan responden. Data dikumpulkan melalui penyebaran kuesioner terstruktur dan dianalisis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak SPSS. Pengujian hipotesis dilakukan melalui uji parsial (uji t) dan uji simultan (uji F) untuk mengetahui pengaruh masing-masing variabel independen terhadap kinerja karyawan. Hasil penelitian menunjukkan bahwa pelatihan kerja berpengaruh positif namun tidak signifikan terhadap kinerja karyawan. Sementara itu, komunikasi kerja dan disiplin kerja terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, pelatihan kerja, komunikasi kerja, dan disiplin kerja berpengaruh signifikan terhadap kinerja karyawan. Kesimpulan penelitian ini menegaskan bahwa peningkatan kinerja karyawan dapat dicapai melalui penerapan strategi manajemen sumber daya manusia yang terintegrasi, khususnya dengan memperkuat komunikasi kerja dan disiplin kerja, serta melakukan evaluasi berkelanjutan terhadap program pelatihan.
The Influence Of Celebrity Endorsers And The Attractiveness Of Advertising On The Purchase Decision Of Wardah Products On Tiktok Shop In Batam Monika Fitri Sari Sianipar; Asron Saputra
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3547

Abstract

The more the digital world develops, the more diverse human needs become. The development of technology for the application of applications on smartphones is really efficient in meeting the needs of consumers. Tiktok as one of the most used applications around the world, takes advantage of this condition to be able to become a social e-commerce that can sell products through short videos. This convenience is experienced by consumers to buy goods, especially beauty products. Wardah is one of the beauty product brands that has a Halal label so that it attracts attention, especially Muslim women in Indonesia. The purpose of this study is to find out whether the variable Celebrity Endorser and attractiveness has an influence on the purchase decision of Wardah products on Tiktokshop in Batam. The method in this study uses a quantitative approach by examining as many as 204 respondents using the Non Probability Sampling and Purposive Sampling. Answers from respondents were received through a questionnaire that was distributed. The results of this study where the variable Celebrity Endorser exerts a significant influence on purchase decisions, attractiveness exerts a significant influence on purchase decisions. Celebrity endorsers and attraction have a significant influence simultaneously on purchasing decisions. Therefore, it can be concluded that celebrity endorsers and attractiveness have a significant positive influence on the decision to purchase Wardah products on the Tiktok Shop in Batam.
The Effect of Work Motivation, Work Discipline and Workload on Employee Performance at PT Batam Bahari Sejahtera Hermanto Hermanto; Asron Saputra
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3958

Abstract

In today's era, competition between business actors is increasingly competitive, thus requiring every business actor to have quality resources in order to remain superior in facing challenges and competing with other competitors, changes in the business environment affect major companies in facing competition. This study aims to analyze the effect of work motivation, work discipline, and workload on employee performance at PT Batam Bahari Sejahtera. The population used is employees of PT Batam Bahari Sejahtera. This research uses a quantitative approach with sampling techniques based on saturated samples, with a total of 107 respondents. Data collection was carried out through the distribution of questionnaires and data analysis using data quality tests, such as validity tests, reliability tests, and classical assumption tests including normality tests, multicollinearity tests, and heteroscedasticity tests. The influence test involved multiple linear regression analysis and determinant coefficient analysis, while the hypothesis test involved the t-test. The results showed that work motivation had a positive and significant partial effect on employee performance, work discipline had a positive and significant partial effect on employee performance, workload had a positive and significant partial effect on employee performance, work motivation, work discipline and workload had a positive and significant simultaneous effect on employee performance.
Pengaruh Iklan Daring, E-WOM, dan Citra Merek Terhadap Keputusan Pembelian Produk Xiaomi Pada E-Commerce Shopee Batam Yeosril Yeosril; Asron Saputra
eCo-Fin Vol. 8 No. 2 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i2.3600

Abstract

Perkembangan e-commerce mendorong perubahan perilaku konsumen dalam membeli produk teknologi, khususnya pada platform marketplace yang menyediakan promosi digital terintegrasi. Keputusan pembelian tidak lagi hanya ditentukan oleh harga dan spesifikasi, tetapi juga oleh kualitas iklan daring, ulasan konsumen, dan persepsi merek. Studi ini bertujuan menganalisis peran iklan daring, electronic word of mouth (E-WOM), dan citra merek dalam membentuk keputusan pembelian produk Xiaomi di Shopee. Pendekatan kuantitatif digunakan dengan analisis regresi linear berganda untuk menguji hubungan antarvariabel. Data dikumpulkan melalui kuesioner daring dari 204 responden yang pernah membeli produk Xiaomi di Shopee. Hasil uji t memperlihatkan bahwa iklan daring, E-WOM, dan citra merek memiliki peran signifikan secara parsial, dengan nilai signifikansi 0,000. Citra merek memiliki nilai t hitung terbesar, sehingga menjadi faktor paling dominan. Hasil uji F juga menghasilkan nilai signifikansi 0,000 dengan F hitung sebesar 134,213, yang menegaskan bahwa ketiga variabel bekerja secara simultan dalam membentuk keputusan pembelian. Pentingnya integrasi strategi komunikasi digital dan penguatan persepsi merek dalam meningkatkan efektivitas penjualan di e-commerce.
Co-Authors Daniel Septian Daris Purba Hermanto Hermanto Intan Utna Sari Iwan Iwan Jennifer Monica Jhovie Pratama Putra Lussy Putri Satriawan Milenia Fitri Setya Putri Monika Fitri Sari Sianipar Nani Hartati Sihotang Novianti Novianti Primus Sihotang Rosalyn Sianipar Sri Kinanti Triana Ananda Rustam Winda Evyanto Yeosril Yeosril Yosefin Meinin Dita Putri Yuli Siyamto, Yuli Yvonne Wangdra