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All Journal Jurnal Manajemen & Keuangan Jurnal Inovasi Bisnis (Inovbiz) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Manajemen Inovasi eCo-Fin e-Jurnal Apresiasi Ekonomi Jurnal Ragam Pengabdian
Tengku Putri Lindung Bulan
Universitas Samudra
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Labelisasi Halal terhadap Keputusan Pembelian Sosis di Kuala Simpang Kabupaten Aceh Tamiang Tengku Putri Lindung Bulan
Jurnal Manajemen dan Keuangan Vol 5 No 1 (2016): JURNAL MANAJEMEN & KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.658 KB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh label halal terhadap keputusan pembelian sosis di Kota Kuala Simpang Kabupaten Aceh Tamiang. Populasi pada penelitian ini adalah konsumen sosis yang jumlahnya tidak diketahui secara pasti dan tehnik sampel yang digunakan adalah accident sampling dengan jumlah sampel sebanyak 96 orang. Metode analisis data menggunakan regresi linier sederhana, koefisien determinasi dan uji t. Hasil penelitian diperoleh KP = 2,831+0,828LH. Nilai koefisien determinasi (R2) diperoleh sebesar 0,335 atau bila dipersentasekan, maka 33,5% variabel label halal memberikan pengaruh terhadap keputusan pembelian sosis di Kualasimpang dan sisanya sebesar 66,5% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Uji t diperoleh t hitung > t tabel dengan hasil 6,881 > 1,984, dan dapat dinyatakan bahwa variabel label halal berpengaruh positif dan signifikan terhadap keputusan pembelian sosis di Kuala Simpang Kabupaten Aceh Tamiang.
PENGARUH BAURAN PEMASARAN, CELEBRITY ENDORSER DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA BEAT Tengku Putri Lindung Bulan; Muhammad Rizal; Wahyu Akbar
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.594 KB) | DOI: 10.24815/jmi.v10i2.16000

Abstract

AbstractThis study aims to determine the influence of marketing mix, celebrity endorser and lifestyle on purchasing decisions a Honda Beat motorcycle brand at the Faculty of Economics, Samudra University students. The number of samples in this study amounted to 96 respondents. Data analysis method used is multiple linear regression analysis and proof of hypothesis using the analysis of the coefficient of determination, t test and F test. The regression model obtained in this study is Y = 3,677 + 0,116X1 + 0,261X2 + 0,506X3. From the analysis of the coefficient of determination it can be explained that the marketing mix, celebrity endorser and lifestyle influence the decision to purchase a Honda Beat motorcycle brand at the Faculty of Economics, University of Samudra by 46.1%, while the remaining 53.9% is influenced by other variables not examined in the study, this is like product attributes, brand image and so on. From the t test, it is known that the marketing mix has insignificant influence on purchasing decisions, celebrity endorser has a significant influence on purchasing decisions and lifestyle has a significant influence on purchasing decisions. From the results of the F test it is known that the marketing mix, celebrity endorser and lifestyle simultaneously have a significant influence on purchasing decisions a Honda Beat brand motorcycle at the Faculty of Economics, Samudra University students. KeywordsMarketing Mix, Celebrity Endorser, Lifestyle, Purchasing Decisions
The Role of Educational Level in Moderating The Influence of Job Training and Communication Skills on Employee Work Effectiveness Riny Chandra; Tengku Putri Lindung Bulan
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3154

Abstract

To determine the effect of job training and communication skills on employee work effectiveness and the role of education level in moderating the relationship between job training and communication skills on employee work effectiveness at the Disperindagkop and UKM Kota Langsa.  Using a qualitative design that was quantified with a saturated sampling method, namely, all PNS of the Department of Industry and Trade and UKM of Langsa City were used as research samples using the PLS-SEM approach.  It Shows that job training has a negative and insignificant effect on employee effectiveness. In contrast, communication skills have a positive and significant effect on employee effectiveness, and the interaction of education level with job training has a positive and insignificant effect on employee effectiveness. The interaction of education level with communication skills has a positive and significant effect on the work effectiveness of employees at the Disperindagkop and SMEs in Langsa City.
Pendampingan kelompok tani boh giri melalui penerapan bujangseta di Aceh Tamiang Iqlima Azhar; Rosmaiti Rosmaiti; Tengku Putri Lindung Bulan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.21480

Abstract

Abstrak Pengabdian ini bertujuan untuk meningkatkan produksi jeruk bohgiri melalui perbaikan kapasitas SDM petani melalui berbagai kegiatan pendampingan dan latihan yang dirancang khusus bagi pengurus dan anggota dalam sistem pertanian yang modern. Saat ini kelompok tani Cahaya Kita masih menggunakan sistem pertanian konvensional diakibatkan kurangnya informasi dan penyuluhan dari dinas terkait. Situasi demikian menyebabkan masa panen boh giri hanya dua kali dalam setahun sementara permintaan sampai keluar daerah tinggi. Untuk itu tim pelaksana pengabdian melakukan pemberdayaan dengan penerapan teknologi Bujangseta sebagai upaya penggalakan program Kementerian Pertanian (Kementan) dalam memaksimalkan produktivitas jeruk sehingga saat panen buah memiliki kualitas ekspor, harga jeruk relatif stabil dan menghasilkan bibit unggul serta pendapatan petani menjadi lebih meningkat. Kegiatan ini diawali dengan analisis kebutuhan kelompok tani, penyuluhan tentang kelembagaan dan pelatihan teknologi serta pendampingan dengan membuat plot untuk penerapan Bujangseta. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu: terdapat peningkatan pengetahuan mitra terkait dengan penerapan teknologi Bujangseta dan minat mitra dalam membudidayakan bohgiri dengan teknologi bujangseta semakin meningkat. Kata kunci: kelompok tani; boh giri; bujangseta. AbstractDedication aims to increase bohgiri orange production by improving the human resource capacity of farmers through various mentoring and training activities specifically designed for administrators and members in a modern agricultural system. Currently the Cahaya Kita farmer group still uses conventional farming systems due to a lack of information and counseling from the relevant agencies. This situation causes the boh giri harvest to only be harvested twice a year while demand is high outside the area. For this reason, the service implementation team carries out empowerment by implementing Bujangseta technology as an effort to promote the Ministry of Agriculture (Kementan) program in maximizing orange productivity so that when the fruit is harvested, it has export quality, the price of oranges is relatively stable and produces superior seeds and farmers' income increases. This activity begins with an analysis of the needs of farmer groups, counseling about institutional and technological training as well as assistance with making plots for implementing Bujangseta. The results of this community service activity are: there is an increase in partners' knowledge regarding the application of Bujangseta technology and partners' interest in cultivating bohgiri with Bujangseta technology is increasing. Keywords: farmers; boh giri; bujangseta
The Role of Educational Level in Moderating The Influence of Job Training and Communication Skills on Employee Work Effectiveness Riny Chandra; Tengku Putri Lindung Bulan
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3154

Abstract

To determine the effect of job training and communication skills on employee work effectiveness and the role of education level in moderating the relationship between job training and communication skills on employee work effectiveness at the Disperindagkop and UKM Kota Langsa.  Using a qualitative design that was quantified with a saturated sampling method, namely, all PNS of the Department of Industry and Trade and UKM of Langsa City were used as research samples using the PLS-SEM approach.  It Shows that job training has a negative and insignificant effect on employee effectiveness. In contrast, communication skills have a positive and significant effect on employee effectiveness, and the interaction of education level with job training has a positive and insignificant effect on employee effectiveness. The interaction of education level with communication skills has a positive and significant effect on the work effectiveness of employees at the Disperindagkop and SMEs in Langsa City.
Strategi media promosi untuk meningkatkan daya beli konsumen pada produk UKM Kerajinan Ratna Tengku Putri Lindung Bulan; Muslimah Muslimah; Yusnawati Yusnawati; Hana Nur'ainun Nisa
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.26955

Abstract

Abstrak Mitra dari tim pengabdi adalah Kerajinan Ratna. Usaha ini memproduksi kerajinan tangan yang terbuat dari daun pandan dan bordir kain. Lokasi mitra berada di Desa Seuneubok Pidie, Kecamatan Peureulak, Kabupaten Aceh Timur. Produk kerajinan dari daun pandan meliputi tikar, kotak tisu, sandal, sarung bantal, alas duduk, dan lainnya. Sementara itu, produk bordir dari kain mencakup mukena, jilbab, baju, dan sebagainya. Usaha kerajinan tersebut dikelola dalam skala rumah tangga dan diproduksi sesuai permintaan pelanggan. Permasalahan yang dihadapi yaitu rendahnya pengetahuan tentang promosi produk dan produk mitra belum dikenal oleh masyarakat luas. Metode kegiatan diawali dengan menentukan prioritas permasalahan, observasi dan wawancara serta pendampingan membuat brosur, katalog dan e-katalog sebagai media promosi. Hasil dari kegiatan PKM ini yaitu meningkatnya pengetahuan dan keterampilan mitra dalam menerapkan media promosi sehingga berkontribusi terhadap peningkatan penjualan mitra. Kata kunci: kerajinan ratna; promosi; brosur; katalog produk; e-katalog. Abstract The partner of the service team is Kerajinan Ratna. This business produces handicrafts made from pandan leaves and embroidered cloth. The partner location is in Seuneubok Pidie Village, Peureulak District, East Aceh Regency. Handicraft products from pandan leaves include mats, tissue boxes, sandals, pillowcases, sitting mats, and others. Meanwhile, embroidered fabric products include mukenas, headscarves, clothes, and so on. This craft business is managed on a household scale and produced according to customer requests. The problem faced is the lack of knowledge about product promotion and partner products that are not yet known to the wider community. The activity method begins with determining problem priorities, observations and interviews as well as assistance in making brochures, catalogs and e-catalogs as promotional media. The result of this PKM activity is increasing partners' knowledge and skills in implementing promotional media, thereby contributing to increasing partner sales. Keywords: kerajinan ratna; promotion; brochure; product catalog; e-catalog.
Pengaruh Content Marketing, Influencer Marketing, Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Kosmetik The Originote Tuti Depi Berasa; Safrizal Safrizal; Tengku Putri Lindung Bulan
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2576

Abstract

Penelitian ini adalah untuk memastikan bagaimana pengaruh influencer marketing, content marketing, dan electronic word of mouth mempengaruhi pilihan pelanggan untuk membeli kosmetik Originote.  Penelitaan ini menggunakan 96 responden yang pernah membeli produk The Originote. Secara parsial ditemukan banwa variabel Content Marketing (dengan nilai t sig sebesar 0,118), variabel Electronic Word of Mouth (e-WOM) (X3) mempunyai pengaruh yang cukup signifikan pada keputusan pembelian, ditunjukkan dengan nilai sig t sebesar 0,000 dimana 0,000 < 0,05; sedangkan variabel Content Marketing (X1) tidak mempunyai pengaruh yang signifikan pada keputusan pembelian, ditunjukkan dengan nilai sig t sebesar 0,118 dimana 0,118 > 0,05. Influencer marketing, content marketing, dan electronic word of mouth semuanya berdampak signifikan pada keputusan konsumen untuk membeli kosmetik Originote, Nilai sig F, yang ditentukan oleh uji F, adalah 0,000 < 0,05. Dengan mempertimbangkan hasil uji R2, pemasaran konten, pemasaran influencer, dan periklanan elektronik dari mulut ke mulut semuanya berkontribusi signifikan dan positif pada perilaku konsumen berkontribusi sebesar 75,2% atau 0,752 pada keputusan pembelian kosmetik Originote.
Digital Marketing, Experiential Marketing, dan Sertifikasi Halal terhadap Retensi Konsumen Desa Wisata Suratman; Tengku Putri Lindung Bulan; Rahmi Meutia; Ridwan Verinanda
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/etvjky28

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi retensi konsumen pada desa wisata di Kota Langsa. Fokus utama penelitian ini adalah pada digital marketing, experiential marketing, dan sertifikasi halal sebagai variabel yang diduga berperan dalam mendorong kunjungan ulang wisatawan. Ketiga variabel tersebut diyakini saling berkaitan dalam membentuk persepsi, pengalaman, serta rasa aman wisatawan sehingga memengaruhi keputusan untuk kembali berkunjung. Digital marketing berfungsi memperluas jangkauan informasi destinasi, experiential marketing menciptakan pengalaman wisata yang berkesan, sedangkan sertifikasi halal memberikan kepercayaan dan kenyamanan bagi wisatawan, khususnya wisatawan Muslim. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data dikumpulkan pada tahun 2025 melalui kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive dan accidental sampling, dengan kriteria pernah melihat promosi online dan mengunjungi desa wisata di Kota Langsa. Analisis data dilakukan menggunakan SPSS melalui uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial experiential marketing berpengaruh signifikan terhadap retensi konsumen, sedangkan digital marketing dan sertifikasi halal tidak berpengaruh signifikan. Namun secara simultan ketiga variabel berpengaruh signifikan terhadap retensi konsumen. Temuan ini memberikan implikasi strategis bagi pengelola desa wisata dan pemerintah daerah dalam merancang strategi pemasaran yang berorientasi pada penciptaan pengalaman wisata yang berkualitas untuk meningkatkan kunjungan ulang.
IMPROVING MARKETING PERFORMANCE THROUGH MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION WITH PRODUCT INNOVATION AS AN INTERVENING VARIABLE Tengku Putri Lindung Bulan; Rahmi Meutia
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.987

Abstract

Langsa City is one of the cities in Aceh Province where the majority of the MSME sector is in trade. The purpose of this study is to analyze the effect of market orientation and entrepreneurial orientation on marketing performance with product innovation as an intervening variable. The population in this study was all MSME actors in Langsa City, with a sample of 97 respondents. The data analysis method uses Structural Equation Modeling, which is based on Partial Least Squares components. The results show that market orientation has a significant effect on product innovation, market orientation has no significant effect on marketing performance, entrepreneurial orientation has a significant effect on product innovation, entrepreneurial orientation has a significant effect on marketing performance, product innovation has no significant effect on marketing performance through product innovation as a variable intervening, and entrepreneurial orientation have no significant effect on marketing performance through product innovation as an intervening variable.
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL PRODUCTS: KNOWLEDGE, PERCEPTION AND RELIGIUS PERSPECTIVE Tengku Putri Lindung Bulan; Suri Amilia; Meutia Dewi; Safrizal Safrizal; Muhammad Ridwan Verinanda
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.860

Abstract

This research aims to analyze the factors that influence consumers in purchasing halal-labeled products in West Langsa District. The method used is quantitative and qualitative data, with data sources consisting of primary data and secondary data. The number of respondents was determined at 100 people, selected using accidental random sampling technique. Data were analyzed using multiple linear regression methods, t test, F test, and coefficient of determination. The results of the t test show that product knowledge and perception of the halal label have a positive and significant influence on the decision to purchase products labeled halal, while religiosity has a positive and insignificant influence on the decision to purchase products labeled halal. The results of the F test show that product knowledge, perception of halal labels, and religiosity together have a positive and significant influence on purchasing decisions for products labeled halal. The independent variable that has the greatest influence on the decision to purchase halal products is product knowledge. It is recommended that companies provide more detailed information on their products, such as composition, benefits, content and so on. In order to give consumers more confidence regarding the products they will use.
Co-Authors Azhar, Iqlima Hana Nur&#039;ainun Nisa Meutia Dewi Muhammad Ridwan Verinanda Muhammad Rizal Muslimah Rahmi Meutia Ridwan Verinanda Riny Chandra Rosmaiti, Rosmaiti Safrizal Safrizal Suratman Suri Amilia Tuti Depi Berasa Wahyu Akbar Yusnawati Yusnawati