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Tengku Putri Lindung Bulan
Universitas Samudra
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Pengaruh Labelisasi Halal terhadap Keputusan Pembelian Sosis di Kuala Simpang Kabupaten Aceh Tamiang Tengku Putri Lindung Bulan
Jurnal Manajemen dan Keuangan Vol 5 No 1 (2016): JURNAL MANAJEMEN & KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.658 KB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh label halal terhadap keputusan pembelian sosis di Kota Kuala Simpang Kabupaten Aceh Tamiang. Populasi pada penelitian ini adalah konsumen sosis yang jumlahnya tidak diketahui secara pasti dan tehnik sampel yang digunakan adalah accident sampling dengan jumlah sampel sebanyak 96 orang. Metode analisis data menggunakan regresi linier sederhana, koefisien determinasi dan uji t. Hasil penelitian diperoleh KP = 2,831+0,828LH. Nilai koefisien determinasi (R2) diperoleh sebesar 0,335 atau bila dipersentasekan, maka 33,5% variabel label halal memberikan pengaruh terhadap keputusan pembelian sosis di Kualasimpang dan sisanya sebesar 66,5% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Uji t diperoleh t hitung > t tabel dengan hasil 6,881 > 1,984, dan dapat dinyatakan bahwa variabel label halal berpengaruh positif dan signifikan terhadap keputusan pembelian sosis di Kuala Simpang Kabupaten Aceh Tamiang.
Analysis of factors affecting student Bidik Misi savings behavior Suri Amilia; Tengku Putri Lindung Bulan; Muhammad Rizal
JURNAL MANAJEMEN MOTIVASI Vol 14, No 2 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.84 KB) | DOI: 10.29406/jmm.v14i2.1075

Abstract

The objective of the research was to find out the financial literacy, socialization of parents, peers, and self-control influence of the saving behavior of bidik misi students on Fakultas Ekonomi - Universitas Samudra. The research type is quantitative descriptive that comes from primary data and secondary data. Data collection techniques conducted by distributing questionnaires with a Likert scale with the number of respondents as many as 201 people. Data analysis method using multiple linear regression, with multiple linear regression analysis equation in research are: Y = 7,672 + 0,201X1 + 0,403X2 + 0,049X3 + 0,387X4. The value of Adjusted R Square obtained by 0,328 or 32,8% indicates the ability of financial literacy variables, socialization of parents, peers, and self-control in explaining the saving behavior of 32,8%, while the remaining 67,2% is influenced by other factors not researched. Significant value for financial literacy is 0,009 < alpha 0,05, financial literacy variable has a significant effect of the saving behavior, and the hypothesis accepted. Significant value for the socialization of parents 0,000 < alpha 0,05, Variables of socialization of parents significantly influence the saving behavior. Thus the hypothesis accepted. Significant value for peers of 0,550 > alpha 0,05, Peer variables significantly influence the behavior saving. Thus the hypothesis is rejected. Significance value for self-control 0.000 < alpha 0,05, Self-control variable have a significant effect on the saving behavior, and the hypothesis accepted.
Persepsi Konsumen, Kualitas Layanan Dan Minat Beli Pada Ritel Tradisional Dan Modern Tengku Putri Lindung Bulan; Riny Chandra; Suri Amilia
JURNAL MANAJEMEN MOTIVASI Vol 16, No 1 (2020): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v16i1.1568

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi konsumen terhadap minat beli, untuk mengetahui pengaruh kualitas layanan terhadap minat beli dan untuk mengetahui pengaruh persepsi konsumen dan kualitas layanan secara simultan terhadap minat beli pada ritel tradisional dan modern di Kecamatan Langsa Baro. Hasil penelitian menunjukkan bahwa persepsi konsumen berpengaruh tidak signifikan terhadap minat beli, kualitas layanan berpengaruh signifikan terhadap minat beli. Secara simultan persepsi konsumen dan kualitas layanan berpengaruh signifikan terhadap minat beli pada ritel tradisional dan modern di Kecamatan Langsa Baro. Berdasarkan hasil koefisien determinasi terlihat bahwa nilai R Square yang diperoleh sebesar 43,8% yang menunjukkan kemampuan variabel persepsi konsumen dan kualitas layanan dalam menjelaskan variasi yang terjadi pada minat beli sebesar 43,8%, sedangkan sisanya sebesar 56,2% dipengaruhi faktor-faktor lain di luar model penelitian ini.
The Effect of Ewom, Digital Marketing, Customer Satisfaction on Customer Loyalty (Shopee Customer Survey in Pangkalan Brandan) Tengku Putri Lindung Bulan; Riny Chandra
JURNAL MANAJEMEN MOTIVASI Vol 17, No 1 (2021): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v17i1.3064

Abstract

Pangkalan Brandan is an area in Kabupaten Langkat that has an expenditure gap among the poor, but in the aspect of using e-commerce, it has increased. If it is related to the variables in this study, the use of technology is not cheap. The purpose of this study was to determine the effect of electronic word of mouth, digital marketing and customer satisfaction on Shopee customer loyalty at Pangkalan Brandan. The sample in this study amounted to 96 respondents. The data analysis method used is multiple linear regression analysis and proving the hypothesis is done by t test and F test. The partial test results show that electronic word of mouth has a significant effect on customer loyalty, digital marketing has a significant effect on customer loyalty and customer satisfaction has a significant effect on Shopee customer loyalty in Pangkalan Brandan. Simultaneous test results show that electronic word of mouth, digital marketing and customer satisfaction simultaneously have a significant effect on Shopee customer loyalty in Pangkalan Brandan.
PENGARUH BAURAN PEMASARAN, CELEBRITY ENDORSER DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA BEAT Tengku Putri Lindung Bulan; Muhammad Rizal; Wahyu Akbar
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.594 KB) | DOI: 10.24815/jmi.v10i2.16000

Abstract

AbstractThis study aims to determine the influence of marketing mix, celebrity endorser and lifestyle on purchasing decisions a Honda Beat motorcycle brand at the Faculty of Economics, Samudra University students. The number of samples in this study amounted to 96 respondents. Data analysis method used is multiple linear regression analysis and proof of hypothesis using the analysis of the coefficient of determination, t test and F test. The regression model obtained in this study is Y = 3,677 + 0,116X1 + 0,261X2 + 0,506X3. From the analysis of the coefficient of determination it can be explained that the marketing mix, celebrity endorser and lifestyle influence the decision to purchase a Honda Beat motorcycle brand at the Faculty of Economics, University of Samudra by 46.1%, while the remaining 53.9% is influenced by other variables not examined in the study, this is like product attributes, brand image and so on. From the t test, it is known that the marketing mix has insignificant influence on purchasing decisions, celebrity endorser has a significant influence on purchasing decisions and lifestyle has a significant influence on purchasing decisions. From the results of the F test it is known that the marketing mix, celebrity endorser and lifestyle simultaneously have a significant influence on purchasing decisions a Honda Beat brand motorcycle at the Faculty of Economics, Samudra University students. KeywordsMarketing Mix, Celebrity Endorser, Lifestyle, Purchasing Decisions
The Role of Educational Level in Moderating The Influence of Job Training and Communication Skills on Employee Work Effectiveness Riny Chandra; Tengku Putri Lindung Bulan
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3154

Abstract

To determine the effect of job training and communication skills on employee work effectiveness and the role of education level in moderating the relationship between job training and communication skills on employee work effectiveness at the Disperindagkop and UKM Kota Langsa.  Using a qualitative design that was quantified with a saturated sampling method, namely, all PNS of the Department of Industry and Trade and UKM of Langsa City were used as research samples using the PLS-SEM approach.  It Shows that job training has a negative and insignificant effect on employee effectiveness. In contrast, communication skills have a positive and significant effect on employee effectiveness, and the interaction of education level with job training has a positive and insignificant effect on employee effectiveness. The interaction of education level with communication skills has a positive and significant effect on the work effectiveness of employees at the Disperindagkop and SMEs in Langsa City.
Pendampingan kelompok tani boh giri melalui penerapan bujangseta di Aceh Tamiang Iqlima Azhar; Rosmaiti Rosmaiti; Tengku Putri Lindung Bulan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.21480

Abstract

Abstrak Pengabdian ini bertujuan untuk meningkatkan produksi jeruk bohgiri melalui perbaikan kapasitas SDM petani melalui berbagai kegiatan pendampingan dan latihan yang dirancang khusus bagi pengurus dan anggota dalam sistem pertanian yang modern. Saat ini kelompok tani Cahaya Kita masih menggunakan sistem pertanian konvensional diakibatkan kurangnya informasi dan penyuluhan dari dinas terkait. Situasi demikian menyebabkan masa panen boh giri hanya dua kali dalam setahun sementara permintaan sampai keluar daerah tinggi. Untuk itu tim pelaksana pengabdian melakukan pemberdayaan dengan penerapan teknologi Bujangseta sebagai upaya penggalakan program Kementerian Pertanian (Kementan) dalam memaksimalkan produktivitas jeruk sehingga saat panen buah memiliki kualitas ekspor, harga jeruk relatif stabil dan menghasilkan bibit unggul serta pendapatan petani menjadi lebih meningkat. Kegiatan ini diawali dengan analisis kebutuhan kelompok tani, penyuluhan tentang kelembagaan dan pelatihan teknologi serta pendampingan dengan membuat plot untuk penerapan Bujangseta. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu: terdapat peningkatan pengetahuan mitra terkait dengan penerapan teknologi Bujangseta dan minat mitra dalam membudidayakan bohgiri dengan teknologi bujangseta semakin meningkat. Kata kunci: kelompok tani; boh giri; bujangseta. AbstractDedication aims to increase bohgiri orange production by improving the human resource capacity of farmers through various mentoring and training activities specifically designed for administrators and members in a modern agricultural system. Currently the Cahaya Kita farmer group still uses conventional farming systems due to a lack of information and counseling from the relevant agencies. This situation causes the boh giri harvest to only be harvested twice a year while demand is high outside the area. For this reason, the service implementation team carries out empowerment by implementing Bujangseta technology as an effort to promote the Ministry of Agriculture (Kementan) program in maximizing orange productivity so that when the fruit is harvested, it has export quality, the price of oranges is relatively stable and produces superior seeds and farmers' income increases. This activity begins with an analysis of the needs of farmer groups, counseling about institutional and technological training as well as assistance with making plots for implementing Bujangseta. The results of this community service activity are: there is an increase in partners' knowledge regarding the application of Bujangseta technology and partners' interest in cultivating bohgiri with Bujangseta technology is increasing. Keywords: farmers; boh giri; bujangseta
The Role of Educational Level in Moderating The Influence of Job Training and Communication Skills on Employee Work Effectiveness Riny Chandra; Tengku Putri Lindung Bulan
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3154

Abstract

To determine the effect of job training and communication skills on employee work effectiveness and the role of education level in moderating the relationship between job training and communication skills on employee work effectiveness at the Disperindagkop and UKM Kota Langsa.  Using a qualitative design that was quantified with a saturated sampling method, namely, all PNS of the Department of Industry and Trade and UKM of Langsa City were used as research samples using the PLS-SEM approach.  It Shows that job training has a negative and insignificant effect on employee effectiveness. In contrast, communication skills have a positive and significant effect on employee effectiveness, and the interaction of education level with job training has a positive and insignificant effect on employee effectiveness. The interaction of education level with communication skills has a positive and significant effect on the work effectiveness of employees at the Disperindagkop and SMEs in Langsa City.
Co-Authors Iqlima Azhar Muhammad Rizal Riny Chandra Rosmaiti, Rosmaiti Suri Amilia Wahyu Akbar