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All Journal e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah Jurnal Manajemen Bisnis Journal of Accounting and Investment Jurnal Manajemen & Keuangan JURNAL MANAJEMEN MOTIVASI SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Ilmu Manajemen MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Sosiohumaniora Kodepena (JSK) International Journal of Business, Management and Economics International Journal of Finance Research Forum Bisnis dan Kewirausahaan JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) ProBisnis : Jurnal Manajemen Improvement: Jurnal Manajemen dan Bisnis Strategic: Journal of Management Sciences Jurnal Pengabdian Masyarakat Bestari (JPMB) Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Inspirasi Binsis dan Manajemen Jurnal Bangun Abdimas Review of Applied Accounting Research Jurnal Pengabdian Harapan Bangsa Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Baileo: Jurnal Sosial Humaniora Epsilon : Journal of Management (EJoM)
Mister Candera
Universitas Muhammadiyah Palembang
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis Krisnadwipayana

 1 
Dimensi Kualitas Layanan dan Pengaruhnya terhadap Loyalitas Mahasiswa dengan Tingkat Kepuasan sebagai Variabel Intervening Mister Candera; Gumar Herudiansyah
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 2 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i2.254

Abstract

This study aims to analyze and describe the direct influence and indirect influence of service quality dimensions on student loyalty through student satisfaction. This study uses perimer data collected through questionnaires with a total of 350 students. Analysis of the data used is Path Analysis. Based on the results of the analysis it was found that tangible has a direct and indirect effect on student loyalty through student satisfaction. reliable variables, responsiveness, and empathy have a direct but not significant effect on loyalty. These three variables have a significant effect on student satisfaction. Meanwhile, assurances have an effect and are not significant towards student loyalty either directly or indirectly through student satisfaction. The results of this study can be used as information for Higher Education in making and implementing policies, so that students are more loyal to Higher Education as a place for respondents to study.  Keywords: Dimensions of Service Quality, Satisfaction, and Loyalty
Co-Authors Abid Djazuli Abid Djazuli, Abid Amri Amir Anggreany Hustia Angkut, Angkut Anuryana, Anuryana Apriandika, Rico Ario Daffa Aji Pradana Belliwati Kosim Belliwati Kosim Berlian, Rifki Sultan Darma Yanti Dearmi Artis Dedi Kurniawan Edy Liswani Ervita Safitri Ervita Safitri Eti Pinasti fatimah Fatimah Fitantina, Fitantina Gumar Herudiansyah Herudiansyah, Gumar Herudiansyah, Gumar Indah, Karina Dwi Kevin Haminsyah Kholilah Kosim Kosim Kosim, Belliwati Mahendra, Aditya Teguh Masdaini, Efrina Melya Anggreni Muhammad Ridhwan Muhammad Ridhwan Ab Aziz Pitri Yani Rachmawati Rachmawati Renggawuni Ahdan Satrio, Jaka Seprina Seprina Sonia Sonia Sri Rahayu Tengku Riza Zarzani N Yamaly, Fadhil Yuniar Almaidah Zuhriyah Zuhriyah