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All Journal Kertha Semaya Jurnal Kebidanan Dan Kesehatan Tradisional DWIJA CENDEKIA: Jurnal Riset Pedagogik Media Farmasi Logat: Jurnal Bahasa Indonesia dan Pembelajaran KREATIF: Jurnal Pengabdian Masyarakat Nusantara Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi Repeater: Publikasi Teknik Informatika dan Jaringan
Intan Pratiwi
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Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

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INTEGRASI ASPEK INOVASI DALAM STUDI KELAYAKAN BISNIS UNTUK MENDUKUNG TRANSFORMASI DIGITAL Intan Pratiwi; Ragil Setyorini; Dwi Astuti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 1 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i1.10321

Abstract

Digital transformation has fundamentally reshaped the business landscape, creating both new opportunities and challenges. In this context, innovation serves as a key factor in supporting business sustainability and competitiveness. However, implementing innovation often involves risks and uncertainties, requiring in-depth analysis through business feasibility studies. This article highlights the importance of integrating innovation into business feasibility studies to support digital transformation. The study explores how innovation can enhance market, financial, operational, and technical analyses within the feasibility process. Using theoretical approaches and case studies, this article demonstrates that integrating innovation can increase the relevance and effectiveness of business feasibility studies in a dynamic technological era. These findings provide strategic guidance for decision-makers to optimize innovation potential, ensure sustainability, and achieve competitive advantage in the digital age.
Co-Authors Anugerah Dwi Ayu Shabrina Dwi ASTUTI Erika Indah Safitri Febryantahanuji Febryantahanuji Helmi Wachidatul Ulya I Nyoman Bagiastra Ida Bagus Putra Atmadja Niwayan Ika Sari Nurbaya Nurbaya purwanti, purwanti Ragil Setyorini Rini Rubhiyanti Shachadewi Maulida Sri Indrawati Youstiana Dwi Rusita Zuchrotus Salamah