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All Journal Jurnal Ilmiah Mahasiswa FEB Journal of Indonesian Applied Economics JIET (Jurnal Ilmu Ekonomi Terapan) Asia-Pacific Management and Business Application Agregat: Jurnal Ekonomi dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ekonomi dan Studi Pembangunan (JESP)
Feri Dwi Riyanto
UIN Maulana Malik Ibrahim Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Journal : Asia-Pacific Management and Business Application

 1 
The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction Rini Safitri; Feri Dwi Riyanto; Indah Yuliana
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, survey were conducted in telecommunication industry resulting 165 employee responses.  Smart PLS was done to test the hypotheses, resulting that brand identity, brand leadership and brand communication influenced job satisfaction. This finding is in line with previous research where branding technique by employer not only cause employee turnover to drop, but also create benefits such as increased employee satisfaction, customer satisfaction and loyalty, and a positive image among other stakeholders. It is suggested that organization to promote  employer branding includes brand identity, brand leadership, and brand communication for future business strategies.
The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction Safitri, Rini; Riyanto, Feri Dwi; Yuliana, Indah
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, survey were conducted in telecommunication industry resulting 165 employee responses.  Smart PLS was done to test the hypotheses, resulting that brand identity, brand leadership and brand communication influenced job satisfaction. This finding is in line with previous research where branding technique by employer not only cause employee turnover to drop, but also create benefits such as increased employee satisfaction, customer satisfaction and loyalty, and a positive image among other stakeholders. It is suggested that organization to promote  employer branding includes brand identity, brand leadership, and brand communication for future business strategies.
Co-Authors Aji Purba Trapsila Bunga Bunga Hidayati Farichatul Izzah Fina Rosyada Habibie, Ahmad Farhan Handoko, Azriel Rakaha Ikhsan Maksum Indah Yuliana Indah Yuliana Munawar Ismail Munawar Ismail Naufal Dzakwana Neli Aida Rida Aulia Novi Arisanty Rini Safitri Rini Safitri Sri Andriani