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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Agro Ekonomi JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Mediagro Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Kawistara
Masyhuri Masyhuri
Fakultas Pertanian Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP)

 1 
PENGARUH FAKTOR SOSIAL EKONOMI RUMAH TANGGA TERHADAP KONSUMSI PRODUK PETERNAKAN DI KECAMATAN KASIHAN KABUPATEN BANTUL Shanti Asri Suwarti1); Masyhuri Masyhuri; Djamhari Djamhari
JASEP Vol 1 No 1 (2015): JASEP : MEI 2015
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.675 KB) | DOI: 10.54895/jsp.v1i1.364

Abstract

The research was aimed to analyze the household consumption to livestock products in urban and rural areas in Kasihan, analyze household expenditures for egg products and other livestock products in Kasihan, and analyze the social and economic factors influence household consumption of livestock products in Kasihan. Selection of research location used purposive sampling method. This research was conducted by interviewing the housewife as the primary data and Bantul in figures in 2013 and Kasihan in number in 2013 as the secondary data. The sampling technique was used proportionate stratified random sampling. The method of analysis was based on cross-tabulation (crosstab) and regression analysis. The results of the research shows that the level of household consumption for livestock products is higher in urban areas than in rural areas. The level of household expenditures highest for livestock products was chicken. Social and economic factors influence the household consumption of chicken meat (r = 0.244), the consumption of milk (r = 0.982), and the consumption of chicken eggs (r = 0.244). Factors which affect the consumption of chicken meat was the price of chicken meat (α = 0.05). Factors which affect the consumption of milk is the number of family members (α = 0.05) and the price of milk (α = 0.01). Factors which affect the consumption of chicken eggs was member of the family income and the price of fish (α = 0.05). The strategy needs to be done to consumption of livestock products was planning diversification of consumption and consumption of livestock products.
KINERJA PEMASARAN PT. PERKEBUNAN NUSANTARA III (PERSERO) Utan Sahiro Ritonga; Masyhuri Masyhuri; Dwidjono Hadi Darwanto
JASEP Vol 1 No 2 (2015): JASEP : DESEMBER 2015
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.101 KB) | DOI: 10.54895/jsp.v1i2.370

Abstract

Marketing Performance PT. Perkebunan Nusantara III (Persero) consist the analysis of (1) the ability of marketing with Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFAs), (2) Audit marketing strategy based Strategic Marketing Plus 2000, and (3) Marketing achievement in statistic different test methods. The analysis result of marketing capabilities, remaining 12 indicators and 4 marketing capabilities of CPO commodity those are Product Development, Selling, Marketing Planning, and Marketing Implementation. For the Rubber commodity remaining 9 indicators and 3 marketing capabilities, namely Selling, Marketing Planning, and Marketing Implementation. On CPO commodity capability of Selling and Marketing Implementation has a highest positive correlations value. Capability of Product Development and Marketing Implementation has a lowest positive correlations value. For Rubber commodity a highest positive correlations are capability of Selling and Marketing Implementation. Marketing Planning and Marketing Implementation has a lowest positive correlations value. With the method of Strategic Marketing Plus 2000 is known that the marketing strategies of PT. Perkebunan Nusantara III is relatively lagging behind, which means it does not have a competitiveness. The analysis conducted on the marketing achievement CPO and Rubber based on quantum and value of sales can be achieved according to plan except sales quantum of Rubber.
Co-Authors Alfian Yunianto nugroho Altri Mulyani Any Suryantini Bernard B de Rosari Diah Ariyanti Djamhari Djamhari Dwi Utari Indah Nurhandayani Dwidjono Hadi Darwanto Dwijdono Hadi Darwanto Eni Soekartawi Irham, Irham Ismiyati Handayani Iswin Raka Agung Wijaya Jamhari, Jamhari Juarini Juarini Ken Suratiyah Krishna Agung Santosa Lestari Rahayu Waluyati Mas Soedjono Mochammad Maksum Rini Widiati S Nuryanti Shanti Asri Suwarti1) Shofia Nur Awami Siti Nurwahidah Slamet Hartono Sri Widodo Sri Widodo Stefani Nurmavianti Suslinawati Suslinawati Teguh Hari Santosa Ulfa, Amalia Nadifta Ulidesi Siadari Utan Sahiro Ritonga Yogi Pradeksa