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All Journal Jurnal Akuntansi dan Ekonomika Journal of Economic, Bussines and Accounting (COSTING) IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin Teknologi dan Arsitektur
Zulfadil Zulfadil
Universitas Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Pengaruh Public Relations dan Personal Selling Terhadap Brand Awareness Produk Skincare Glad2Glow Intan Nabila; Zulfadil Zulfadil
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3691

Abstract

The purpose of this research is to analyze how Glad2Glow skincare product brand recognition changed after using PR and direct sales strategies. Brand awareness represents a crucial element in shaping consumer perceptions, influencing purchase considerations, and fostering long-term customer loyalty, particularly among younger consumer segments. One hundred members of Generation Z in Pekanbaru were chosen using a non-probability selection method based on a purposive sampling strategy for this quantitative study. The researchers used multiple linear regression to assess the independent factors' partial and simultaneous impacts on brand awareness, with data acquired via structured questionnaires. The results show that PR does increase brand recognition to a certain extent, and that this effect is positive and statistically significant. This shows that communication efforts that focus on establishing rapport, trust, and a positive image of the brand are crucial for raising brand awareness and memorability. Contrarily, there is no evidence that personal selling increases brand recognition, implying that direct interpersonal communication strategies may not be the primary factor influencing brand recognition among Generation Z consumers. Simultaneously, public relations and personal selling contribute 43% to brand awareness, aside from other factors that are not covered in this research, which accounts for 57%. In short, the findings show that PR is more important than ever before in raising brand recognition among millennials and Gen Zers.
Pengaruh Pengawasan dan Beban Kerja Terhadap Disiplin Kerja Karyawan Bagian Pengolahan Pada PKS Tanjung Medan PT Perkebunan Nusantara IV Regional III Taufik Abdul Rasyd; Zulfadil Zulfadil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8593

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh pengawasan dan beban kerja terhadap disiplin kerja karyawan bagian pengolahan pada PKS Tanjung Medan PT Perkebunan Nusantara IV Regional III. Latar belakang penelitian ini didasarkan pada masih ditemukannya permasalahan kedisiplinan seperti keterlambatan dan kurangnya kepatuhan terhadap aturan kerja, yang diduga dipengaruhi oleh pengawasan dan beban kerja. Penelitian ini menggunakan metode kuantitatif dengan jumlah responden sebanyak 61 orang karyawan bagian pengolahan. Teknik pemilihan sampel yakni sampel jenuh dengan pengumpulan data dilakukan melalui kuesioner, kemudian dianalisis menggunakan metode statistik dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial pengawasan berpengaruh signifikan terhadap disiplin kerja dengan nilai signifikansi 0,001 < 0,05, serta beban kerja juga berpengaruh signifikan terhadap disiplin kerja dengan nilai signifikansi 0,000 < 0,05. Secara simultan, pengawasan dan beban kerja memiliki pengaruh signifikan terhadap disiplin kerja dengan nilai Fhitung sebesar 11,121 lebih besar dari Ftabel 3,16 dan tingkat signifikansi 0,000 < 0,05. Temuan ini menunjukkan bahwa pengawasan yang efektif dan pengelolaan beban kerja yang tepat dapat meningkatkan kedisiplinan kerja karyawan. Oleh karena itu, diperlukan upaya yang berkelanjutan dalam meningkatkan kualitas pengawasan serta menyesuaikan beban kerja agar karyawan dapat bekerja secara optimal dan disiplin
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Retensi Pelanggan Klinik Utama Harapan Ibunda di Pekanbaru Fika Permata; Zulfadil Zulfadil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8791

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap retensi pelanggan pada Klinik Utama Harapan Ibunda Pekanbaru. Latar belakang penelitian ini didasarkan pada pentingnya mempertahankan pelanggan di tengah persaingan layanan kesehatan yang semakin meningkat. Retensi pelanggan menjadi salah satu faktor penting bagi klinik untuk menjaga keberlangsungan hubungan dengan pasien melalui pelayanan yang berkualitas dan terciptanya kepuasan pelanggan. Penelitian ini menggunakan metode kuantitatif dengan jumlah responden sebanyak 98 orang pasien Klinik Utama Harapan Ibunda Pekanbaru. Teknik pengambilan sampel menggunakan purposive sampling dengan pengumpulan data dilakukan melalui kuesioner yang kemudian dianalisis menggunakan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial kualitas pelayanan berpengaruh signifikan terhadap retensi pelanggan, serta kepuasan pelanggan juga berpengaruh signifikan terhadap retensi pelanggan. Secara simultan kualitas pelayanan dan kepuasan pelanggan berpengaruh signifikan terhadap retensi pelanggan pada Klinik Utama Harapan Ibunda Pekanbaru. Temuan penelitian ini menunjukkan bahwa semakin baik kualitas pelayanan dan semakin tinggi tingkat kepuasan pelanggan, maka retensi pelanggan juga akan meningkat.
PENGARUH KUALITAS KEPEMIMPINAN, DISIPLIN KERJA, DAN KERJASAMA TIM TERHADAP KINERJA KARYAWAN PADA PT. INDRI PLANT PKS NAPAL KECAMATAN PERANAP KABUPATEN INDRAGIRI HULU RIAU Ira Susanti; Zulfadil Zulfadil
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): MARET : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i1.1144

Abstract

This study aims to determine and analyze the influence of leadership quality, work discipline, and teamwork on employee performance at Pt. Indri Plant PKS Napal. Employee performance is one of the important factors in supporting the achievement of company goals. The sample of this study was all 88 employees using census techniques. This study uses a quantitative descriptive approach and the data analysis technique used is multiple linear regression analysis, where variables are measured using a Likert scale, data collection methods using questionnaires. Data processing uses SPSS software. The results of this study indicate that the variables of leadership quality, work discipline, and teamwork have an effect on employee performance both partially and simultaneously. The R Square value of 0.489 or 48.9% indicates that the variables of leadership quality, work discipline, and teamwork as a whole have an effect of 48.9% on employee performance, while the remaining 51.1% is influenced by other variables not examined in this study
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA PT. INDRI PLANT PKS NAPAL KECAMATAN PERANAP KABUPATEN INDRAGIRI HULU PROVINSI RIAU Nadya Afrillah; Zulfadil Zulfadil
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): MARET : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i1.1145

Abstract

The purpose of this study was to determine whether Reward and Punishment affect Employee Performance at PT. Indri Plant PKS Napal employees, both partially and simultaneously. The sample in this study was 70 respondents, using the purposive sampling method. This study uses a quantitative descriptive approach and the data analysis technique used is multiple linear regression with the help of the SPSS 26 program. The results of this study indicate that the Reward and Punishment variables affect Employee Performance both partially and simultaneously. The Adjusted R Square value of 0.614 indicates that the Reward and Punishment variables overall have an influence of 61.4% on Employee Performance, while the remaining 38.6% is influenced by other variables not examined in this study.
Co-Authors Ahmad Rifqi Arwinence Pramadewi Deny Setiawan Fahmi Iqbal Firmananda Fakhri Rabialdy Fika Permata Hilmah Zuryani Hilmah, Zuryani Ilham Chandra Putra Indrayati Ayu Ningsih Intan Nabila Ira Susanti Kurniasih, Cut Endang Layla Hafni Nadya Afrillah Nany Librianty Nova Pradana Nasution Rahmita Budiartiningsih Reni kosvera Samsir Samsir Sri Indarti Surya Safari SD Susi Hendriani Taufik Abdul Rasyd Tri Sukirno Putro Yannie Warsita Yuka Dwi Bantara