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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Akuntansi dan Ekonomika Journal of Economic, Bussines and Accounting (COSTING) IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Multidisiplin Teknologi dan Arsitektur
Zulfadil Zulfadil
Universitas Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Strategi Penguatan Potensi Lokal UMKM Batik Tulis Goluak Loge Untuk Mendukung Pembangunan Di Desa Logas Kabupaten Kuantan Singingi Hilmah Zuryani; Rahmita Budiartiningsih; Cut Endang Kurniasih; Zulfadil Zulfadil; Fakhri Rabialdy
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10077

Abstract

This research aims to analyze strategies for strengthening the local potential of Goluak Loge Batik Tulis MSMEs to support development in Logas Village, Kuantan Singingi Regency. Data was collected through questionnaires and interviews with respondents, namely the Logas Village government, Goluak Loge Written Batik MSME Workers and village residents who had bought the batik. The analysis uses SWOT and qualitative descriptive. The research results show that based on the SWOT analysis diagram image, this strategy is in quadrant 2 (OW). The strategy used is to change the old strategy into a new strategy, because stability in quadrant 2 indicates that this MSME is weak but has great opportunities. If you change your strategy, these MSMEs have the potential to continue to grow.
Co-Authors Ahmad Rifqi Arwinence Pramadewi Deny Setiawan Fahmi Iqbal Firmananda Fakhri Rabialdy Hilmah Zuryani Hilmah, Zuryani Ilham Chandra Putra Indrayati Ayu Ningsih Kurniasih, Cut Endang Layla Hafni Nany Librianty Nova Pradana Nasution Rahmita Budiartiningsih Reni kosvera Roni Roni Samsir Samsir Sri Indarti Surya Safari SD Susi Hendriani Tri Sukirno Putro Yannie Warsita Yuka Dwi Bantara