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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen Procuratio : Jurnal Ilmiah Manajemen Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Management Studies and Entrepreneurship Journal (MSEJ) Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Kepada Masyarakat International Journal of Economics (IJEC)
Izaak, Wilma Cordelia
Department Of Management, Economic And Business Faculty, Universitas Pembangunan Nasional ‘Veteran” Surabaya, East Java
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Nusantara Science and Technology Proceedings

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The Role of Servicescape and Perceived Sacrifice on Loyalty Intentions University Students Wilma Cordelia Izaak; Ronggo Alit
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0406

Abstract

This research aims to examine the important role of the servicescape on the level of commitment of college students to complete their lectures at their university. This research also tries to explain how perceived sacrifice in moderating servicescape towards intention to be loyal from new state university students. By using Partial Least Square analysis, the results are expected to be able to show the role of the servicescape towards the intention to be loyal to students and with student’s perceived sacrifice able to strengthen or weaken student judgment to servicescape. This research is only carried out in a limited scope, where the population is students of 2016 until 2018 so that they can still pass the disposition stage or switch to different decisions during their study so that the focus of the research is students of class 2016 until students of class 2018 who are still actively recorded on the main data of the faculty. The main reason for this population selection is to get measurable results whether there is a relationship to the assessment of servicescape with loyalty intentions, with the moderator variables of student’s perceived sacrifice. The results of this research are expected to be able to provide a new choice that enriches the process of developing service marketing in good university governance for higher education and the learning process for all parties. Within the examination among research variables, it was found that servicescape and perceived sacrifice have a significant effect on the implementation of student loyalty intentions. The results of this study can be used as a reference for the improvement of good university government construction management using a sustainable servicescape approach among students.
Marketing Mix and Community Product Purchase Behavior During Covid-19 Pandemic in Surabaya Nanik Hariyana; Wilma Cordelia Izaak
Nusantara Science and Technology Proceedings 4th Economics, Business, and Government Challenges 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2303

Abstract

During stable times, firms will generally aim to create reliable B2B relationships that provide increased efficiency and profitability. However, tumultuous times, such as the time during a major pandemic, cause many significant disruptions in both internal and external environmental domains. Thus, we argue that it is critical during this time to reevaluate the company's business relationships as a whole. While long-term partnerships are great for handling incremental changes during stable times, disruptive environmental changes may require managers to consider disruptive changes to their businesses. A pandemic may also present opportunities for establishing new relationships as there may be other partners/suppliers who are better equipped to help the company address urgent short-term needs and to capitalize on significant long-term opportunities. In this paper, we design a new relationship audit template to help B2B firms weather the immediate crisis at hand and position themselves more strategically for the future. We explore this idea about the coronavirus outbreak, introduce the idea of a B2B crisis relationship audit, and offer potential steps forward for firms.
Co-Authors Azizah, Nurul Dea Naurotul Jannah Desy Windi Prawita Dewa Prayoga Fadia Dwi Nurdianty Fa’ulul Denisya Gilang Ilham Pratama Hery Pudjoprastyono Kriswibowo, Arimurti Kustini Kustini Lifia Hardiyani Muhammad Harun Alrasyid Nanik Hariyana Nova Aditya Pradana Nuruni Ika Kusuma Wardhani Nuruni Ika Kusumawardhani Rini, Hesty Prima Ronggo Alit Sugeng Purwanto Supriyono Supriyono Supriyono Theodora Cicelia Khristi Uswatun Hasanah