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All Journal Jurnal Manajemen dan Bisnis (Performa) Jurnal Manajemen Teori dan Terapan Syntax Literate: Jurnal Ilmiah Indonesia Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Sekretari & Administrasi (Serasi)
Heni Iswati
Universitas Budi Luhur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis (Performa)

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Perbedaan Display Toko Offline dan Toko Online Untuk Produk Pakaian Wanita Heni Iswati; Nina Maharani
Jurnal Manajemen Bisnis Performa Vol 16, No 2 (2019)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v16i2.4880

Abstract

 Along with the development of technology, the way to buy clothing products has also shifted. Purchases through an offline store where consumers come directly to the store to buy, and through online stores where consumers can shop through gadgets anytime and anywhere. The purpose of this study was to determine the perceptions and differences of offline store and online stores displays. The method used was descriptive and quantitative about 400 respondents in the city of Bandung. Whereas previously the respondents had also accessed or purchased women's clothing products through offline and online stores.  Based on the results obtained there are differences between offline and online store displays. In terms of practicality in buying and time, online stores get a good response, while in the information and quality of products, online stores get less response. Regarding prices, there is no significant difference between offline and online stores. Although there are differences between offline and online stores, they do not turn off the market and the sales system that is carried out between the two shops. Because these differences make the two stores unique.  But overall the online store is more in demand because of its ease when accessed by consumers.  Keywords: offline shop, online shop, display
Co-Authors Deni Rahman Eny Retnoningrum Michael Tanu Nina Maharani Nora Andira Brabo Novia Indah Lestari Rita Komala Dewi Sandra Agustina Siska Margaret Purba