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All Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Ekonam : Ekonomi, Akuntansi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Ad'ministrare
Triyadi Triyadi
Universitas Pamulang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Pricing and Location on Purchase Decisions at Carrefour Transmart Triyadi Triyadi; Umi Narimawati; Azhar Affandi; Sidik Priadana; Heri Erlangga
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6400034

Abstract

This study was conducted with the aim to determine the effect of price fixing on purchasing decisions at Transmart Carrefour Tangerang Center, to determine the effect of location on purchasing decisions at Transmart Carrefour Tangerang Center, and to determine the effect of pricing and location on purchasing decisions at Transmart Carrefour Tangerang Center. This study uses quantitative research methods with a descriptive approach. Quantitative Research is a research method based on the philosophy of positivism, used to examine certain populations or samples, data collection using research instruments, data analysis is quantitative/statistical, with the aim of testing established hypotheses. Based on the results of the study, the t-value of 4.069 > 1.96 means that the organizational climate has a positive and significant effect on employee performance. This means that if the organizational climate has increased, the performance of employees will also increase. The path coefficient is 0.232, which means that the contribution of the influence of organizational climate to employee performance is 23.2% and the remaining 76.8% are other factors not investigated
Effect of Promotion and Service Quality on Customer Satisfaction at PT. Surya Karya Prima in Jakarta Triyadi Triyadi
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Vol. 7, No. 1, January-June 2020
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.275 KB) | DOI: 10.26858/ja.v7i1.13584

Abstract

Fulfillment of customer desires becomes very important in determining the quality of service, because what determines whether or not the quality of service is not producers or companies but consumers. This study aims to determine the effect of promotion and service quality on customer satisfaction at PT. Surya Karya Prima in Jakarta. The method used was explanatory research with a sample of 100 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study have a significant effect on customer satisfaction by 38.7%, hypothesis testing obtained significance 0,000 <0.05. Service quality has a significant effect on customer satisfaction by 48.5%, the hypothesis test obtained significance 0,000 <0.05. Promotion and quality of service simultaneously have a significant effect on customer satisfaction by 56.0%, hypothesis testing obtained significance 0,000 <0.05.
Co-Authors Abdul Khoir Abdul Rahman Safiih Agus Sudarsono Aris Ariyanto Azhar Affandi Dede Supiyan Erlangga, Heri Fauziah Septiani Guruh Dwi Pratama H Hastono Henita Sri Muliani Jasmani Jasmani Kiki Dwi Wijayanti Made Faisal Akbar Moh. Sidik Priadana Muhammad Zaenal Muttaqin Abdi Ninik Anggraini Rini Dianti Fauzi Rizka Wahyuni Amelia Umi Narimawati Widya Intan Sari