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All Journal Ilmu Administrasi Publik Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Pengabdian Dharma Laksana PINISI Discretion Review Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Indonesian Journal of Society Engagement (IJSE)
Juhaeri Juhaeri
Universitas Pamulang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGENALAN INTERNET SEBAGAI MEDIA PROMOSI USAHA KECIL DI KELURAHAN BUARAN SERPONG Juhaeri Juhaeri; Uswatun Chasanah; Imam Sofi’I; Aulia Nursyifa
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2020): Edisi Mei
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.179 KB) | DOI: 10.32493/al-jpkm.v1i2.4965

Abstract

The purpose of community service is to provide knowledge, and understanding of the introduction of the Internet as a medium for promoting small businesses in entrepreneurship so as to produce maximum profits. Inform, and urge to help MSMEs in the Buaran Serpong Village, South Tangerang City in order to optimize internet technology in marketing products. The community service methods are seminars and discussions. Participants in the community service activities are UKM around the Ni'matul Ittihad mosque in Buaran District, RT. 02/03 Serpong, South Tangerang. The results of this community service are all participants who consider, and apply all the material and discussions that occur during the event so that the business objectives can be increased by maximizing profits. Output targets to be achieved are participants can use the internet as a medium for business promotion, provide opportunities for small businesses that connect networks, business information for customers and the community, provide services to customers better by providing interesting and interactive information, increasing public interest in products, for sale or place of transaction, moving global markets, can be made media information advice, company publications and promotions.Keywords: Internet, Marketing, Media Promotion, and Small Business
Effect of Promotion and Price on Customers' Purchase Interests at PT Sumber Cipta Multiniaga, South Jakarta Branch Juhaeri Juhaeri
Jurnal Ilmiah Ilmu Administrasi Publik Vol 10, No 1 (2020)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.181 KB) | DOI: 10.26858/jiap.v10i1.13567

Abstract

This study aims to determine the effect of promotion and price on customer buying interest at PT. Sumber Cipta Multiniaga South Jakarta Branch. The method uses explanatory research and hypothesis testing with survey techniques, by distributing questionnaires using a saturated sampling technique of 100 respondents. The analytical tool used is descriptive and verification analysis or inverential with the test instruments and classical assumptions. The statistical analysis uses multiple regression tests, correlation coefficient values, coefficient of determination and hypothesis testing. The results of the study are promotion and a significant positive effect with a correlation of 0.576 and determination of 33.2%. Hypothesis testing obtained ρ value 0,000 <0.05. Price has a positive and significant effect on customer buying interest, with a correlation value of 0.645 and a determination of 41.6%. Hypothesis testing obtained ρ value 0,000 <0.05. Promotion and price simultaneously have a positive and significant effect on customer buying interest with a correlation value of 0.695 and a determination of 48.3% while the remaining 53.1% is influenced by other factors not examined. Hypothesis testing obtained ρ value 0,000 <0.05.This study aims to determine the effect of promotion and price on customer buying interest at PT. Sumber Cipta Multiniaga South Jakarta Branch. The method uses explanatory research and hypothesis testing with survey techniques, by distributing questionnaires using a saturated sampling technique of 100 respondents. The analytical tool used is descriptive and verification analysis or inverential with the test instruments and classical assumptions. The statistical analysis uses multiple regression tests, correlation coefficient values, coefficient of determination and hypothesis testing. The results of the study are promotion and a significant positive effect with a correlation of 0.576 and determination of 33.2%. Hypothesis testing obtained ρ value 0,000 <0.05. Price has a positive and significant effect on customer buying interest, with a correlation value of 0.645 and a determination of 41.6%. Hypothesis testing obtained ρ value 0,000 <0.05. Promotion and price simultaneously have a positive and significant effect on customer buying interest with a correlation value of 0.695 and a determination of 48.3% while the remaining 53.1% is influenced by other factors not examined. Hypothesis testing obtained ρ value 0,000 <0.05.
Co-Authors Anteng Gustiana Dewi Dana Dana Danu Gunawan Dayat Hidayat Deni Romasturia Denies Susanto Denok Sunarsi Didi Sunardi Endang Mulus Rahayu Eni Octaviani Fauzan Rahman Ismail Hamsinah Hamsinah Imam Sofi’i Isep Amas Priatna Kasmad Kasmad Maretno Sibarani Masno Marjohan Mentari Aldini Harkart Muhammad Mudzakir Muhammad Yudha AlHabsyi Muhammad Zikri Aulia Novia Susanti Nursyifa, Aulia Rusilowati, Umi Siti Rachma Ugeng Budi Haryoko Uswatun Chasanah Wuri Handayani Yayan Sudaryana Yusni Nuryani