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All Journal Inovasi: Jurnal Ilmiah Ilmu Manajemen Indonesian Collaboration Journal of Community Services (ICJCS)
Denies Susanto
Universitas Pamulang
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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DESAIN FORMULASI DAN IMPLEMENTASI BISNIS STRATEGIK DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC) TERINTEGRASI KERANGKA INTEGRATED PERFORMANCE MANAGEMENT SYSTEM (IPMS) PADA KOPERASI ASPERINDO Ali Maddinsyah; Dayat Hidayat; Juhaeri Juhaeri; Denies Susanto; Denok Sunarsi
Inovasi Vol 7, No 2 (2020): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v7i2.p67-76.8141

Abstract

ABSTRAK Tujuan dari penelitian untuk menciptakan, merancang dan membuat desain formulasi bisnis strategik dengan menggunakan pendekatan elemen Business Model Canvas (BMC) dan kerangka Integrated Performance Management System (IPMS) sehingga dapat di implementasikan secara tepat pada Koperasi Asperindo.  Metode yang digunakan yaitu teknik pengumpulan dilakukan dengan teknik trianggulasi (gabungan), analisis data bersifat induktif/kualitatif. Hasil analisis redesain BMC Koperasi Asperindo didapat 5 komponen yang harus dioptimalisasi diantaranya : Value Propotions. Customer Relations Channels, Key Resource dan Key Partners. Setelah itu mengintegrasikan BMC dengan perancangan kinerja Koperasi Asperindo dengan metode IPMS Framework. Sistem manajemen kinerja dibuat agar sesuai dengan visi, misi dan strategi koperasi. Karena itu, Analisis SWOT dan BMC serta peta strategi digunakan untuk mendapatkan kinerja variabel yang sesuai untuk keberhasilan usaha Koperasi Asperindo. hasil perancangan pengukuran kinerja koperasi dihasilkan 31 sasaran strategis (KPI Koperasi Asperindo). Hasil tersebut merupakan terjemahan dari 9 elemen Building BMC redesain koperasi. Dalam membuat skema penerapan IPMS terdapat lima langkah utama, yaitu: mengembangkan strategi, merencanakan strategi, menyelaraskan organisasi, implementasi, & monitoring dan pembelajaran.Kata Kunci : Koperasi, Logistik, SWOT, QSPM, BMC, IPMS, AHP, KPI, Peta Strategi
OPTIMALISASI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA SASAHAN Denies Susanto; Ade Ridwan
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 2 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i2.164

Abstract

This Community Service Activities aims to overcome the challenges faced by Micro, Small and Medium Enterprises (MSMEs) in Sasahan Village related to limited market reach and competitiveness. This Community Service focuses on introducing and training MSMEs in utilizing digital marketing strategies to expand market reach and increase their competitiveness. This activity includes workshops, coaching sessions, content development assistance, and performance evaluations to empower MSMEs to adopt digital marketing strategies effectively. Collaboration with local governments, MSME associations, digital marketing experts and communities ensures comprehensive and sustainable support. Through this community involvement initiative, we aim to increase the economic prosperity of Sasahan Village by empowering its MSMEs to develop and be competitive in the digital era
Co-Authors Ade Ridwan Dayat Hidayat Denok Sunarsi Juhaeri Juhaeri