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All Journal Inovasi: Jurnal Ilmiah Ilmu Manajemen Abdi Jurnal Publikasi Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Organizational Analysis and Performance
Denies Susanto
Universitas Pamulang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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DESAIN FORMULASI DAN IMPLEMENTASI BISNIS STRATEGIK DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC) TERINTEGRASI KERANGKA INTEGRATED PERFORMANCE MANAGEMENT SYSTEM (IPMS) PADA KOPERASI ASPERINDO Ali Maddinsyah; Dayat Hidayat; Juhaeri Juhaeri; Denies Susanto; Denok Sunarsi
Inovasi Vol 7, No 2 (2020): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v7i2.p67-76.8141

Abstract

ABSTRAK Tujuan dari penelitian untuk menciptakan, merancang dan membuat desain formulasi bisnis strategik dengan menggunakan pendekatan elemen Business Model Canvas (BMC) dan kerangka Integrated Performance Management System (IPMS) sehingga dapat di implementasikan secara tepat pada Koperasi Asperindo.  Metode yang digunakan yaitu teknik pengumpulan dilakukan dengan teknik trianggulasi (gabungan), analisis data bersifat induktif/kualitatif. Hasil analisis redesain BMC Koperasi Asperindo didapat 5 komponen yang harus dioptimalisasi diantaranya : Value Propotions. Customer Relations Channels, Key Resource dan Key Partners. Setelah itu mengintegrasikan BMC dengan perancangan kinerja Koperasi Asperindo dengan metode IPMS Framework. Sistem manajemen kinerja dibuat agar sesuai dengan visi, misi dan strategi koperasi. Karena itu, Analisis SWOT dan BMC serta peta strategi digunakan untuk mendapatkan kinerja variabel yang sesuai untuk keberhasilan usaha Koperasi Asperindo. hasil perancangan pengukuran kinerja koperasi dihasilkan 31 sasaran strategis (KPI Koperasi Asperindo). Hasil tersebut merupakan terjemahan dari 9 elemen Building BMC redesain koperasi. Dalam membuat skema penerapan IPMS terdapat lima langkah utama, yaitu: mengembangkan strategi, merencanakan strategi, menyelaraskan organisasi, implementasi, & monitoring dan pembelajaran.Kata Kunci : Koperasi, Logistik, SWOT, QSPM, BMC, IPMS, AHP, KPI, Peta Strategi
PENGEMBANGAN KOMPETENSI SUMBER DAYA MANUSIA DALAM MENDUKUNG TATA KELOLA ORGANISASI OLAHRAGA KEBUGARAN PADA PENGURUS ORKI KOTA TANGERANG SELATAN Aprilia Astuti; Yeni Liana Sari; Denies Susanto
Abdi Jurnal Publikasi Vol. 4 No. 6 (2026): Juni
Publisher : Abdi Jurnal Publikasi

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Abstract

This Community Service Program (PKM) was carried out with the aim of enhancing the competence of human resources (HR) among the board members of Olahraga Kebugaran Indonesia (ORKI) in South Tangerang City to support the governance of fitness organizations. The main problems faced by ORKI included limited managerial knowledge, insufficient modern administrative skills, and weak coordination among board members. The implementation method involved training through workshops, case simulations, role plays, and group discussions. The training materials covered organizational strategic planning, digital-based administration management, participative leadership, and transparent and accountable organizational governance. Evaluation was conducted through pre-tests, post-tests, observations, and participant feedback.The results of the program indicated a significant improvement in the ability of ORKI board members to manage the organization professionally, transparently, and competitively. The program also fostered the development of a collaborative work culture, discipline, and stronger accountability. Therefore, this PKM made a tangible contribution to strengthening the governance of fitness organizations in South Tangerang.
Pengaruh Brand Equity dan Information Quality Melalui Perceived Value Terhadap Customer Satisfaction dalam Layanan Aplikasi Daring Tiara Asti Meida; Denies Susanto; Fuadi
Journal of Organizational Performance and Analysis Vol. 2 No. 2 (2026): Journal of Organizational Analysis and Performance
Publisher : Athallah Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/optimanus.v2i2.385

Abstract

Tujuan penelitian ini untuk mengetahui peran perceived value dalam memediasi pengaruh brand equity dan information quality terhadap customer satisfaction. Penelitian ini dilakukan di Restoran yang berlokasi di Jalan Raya AMD Lintas Timur, Karang Tanjung, Kabupaten Pandeglang. Salah satu sistem teknologi informasi yang digunakan untuk penerapan kegiatan bisnis secara online yaitu menggunakan aplikasi. Aplikasi tersebut dapat di unduh menggunakan ponsel seluler. Teknologi Informasi telah digunakan dalam kegiatan berbagai sektor. Hampir semua bidang saat ini menggunakan aplikasi secara online, salah satunya pada bidang jasa. Teknologi jasa online lebih mudah menggunakan aplikasi ponsel seluler, yang sering digunakan dalam keseharian. Teknologi sebagai media promosi bisnis dapat meningkatkan laba penjualan, serta menghasilkan produk dan layanan secara efisien. Teknik random sampling digunakan untuk menentukan sampel dalam penelitian ini, dimana respondennya adalah konsumen pengguna aplikasi Go Food. Jumlah sampel yang digunakan sebanyak 243 orang. Penelitian ini menggunakan model persamaan struktural (Structural Equation Modeling - SEM) berdasarkan varian yang dikenal dengan Partial Least Square (PLS).
PELATIHAN KOMUNIKASI EFEKTIF DAN MANAJEMEN KONFLIK UNTUK PEMBERDAYAAN SDM ORKI (OLAHRAGA KEBUGARAN INDONESIA) KOTA TANGERANG SELATAN Aprilia Astuti; Yeni Liana Sari; Denies Susanto
Abdi Jurnal Publikasi Vol. 4 No. 3 (2026): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

Organic waste remains a significant environmental issue in urban areas, including South Tangerang City. Low public awareness and skills in managing organic waste have led to an increase in the volume of waste ending up in landfills (TPA). This Community Service activity aims to provide education and understanding to members of the South Tangerang City Nusantara Gymnastics Community (KSN) regarding organic waste management based on a circular economy. The methods used included education, interactive discussions, and simple organic waste processing practices. The results of the activity demonstrated an increase in participants' knowledge and awareness regarding the importance of organic waste management and the potential economic value it can generate. This activity is expected to encourage changes in community behavior towards sustainable waste management.
PEMBERDAYAAN UMKM DESA SASAHAN MELALUI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN AKSES PASAR Denies Susanto; Ade Ridwan
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v5i1.129

Abstract

This community service program was conducted in Sasahan Village, Waringinkurung District, Serang Regency, Banten, with the aim of empowering Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to improve market access and business competitiveness. MSMEs in this village face major challenges, including limited digital literacy, lack of skills in managing technology-based marketing, and a continued reliance on conventional methods to expand consumer reach. In fact, digital marketing has been proven as an effective strategy that enables entrepreneurs to utilize social media, online marketplaces, and promotional content to expand their business networks more efficiently. The program implementation consists of several stages, namely problem identification, solution formulation, hands-on training, and continuous monitoring and evaluation. Partner participation is reflected through active involvement in all activities, including providing business data, attending training sessions, independently practicing digital content creation, and establishing a digital MSME community in Sasahan Village. Program evaluation is carried out formatively to adjust training methods according to participants’ needs and summatively to assess improvements in digital literacy, promotional skills, and the overall impact on market access. Program sustainability is supported through online mentoring, collaboration with village authorities, and partnerships with external stakeholders such as online marketplaces and financial institutions. The outcomes of this community service program include improved digital literacy, MSME independence in implementing digital marketing strategies, the establishment of new marketing networks, and an increase in the income and welfare of the Sasahan Village community.
Co-Authors Ade Ridwan Aprilia Astuti Dayat Hidayat Denok Sunarsi Fuadi Juhaeri Juhaeri Tiara Asti Meida Yeni Liana Sari