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All Journal Jurnal Riset Komunikasi (JURKOM) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL COUNSENESIA Indonesian Journal of Guidance and Counseling GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Formosa Journal of Applied Sciences (FJAS) Relevance: Journal of Management and Business Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Kajian Hukum Dan Kebijakan Publik Multidisciplinary Indonesian Center Journal Kajian Administrasi Publik dan ilmu Komunikasi Perspektif Administrasi Publik dan hukum Iustitia: Journal of Legal Theory, Politics, and International Relations
Uly Sophia
Universitas Maritim Raja Ali Haji
Religion Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMETAAN MEDIA MASSA DAN MEDIA SOSIAL SEBAGAI SALURAN KOMUNIKASI POLITIK PADA PILKADA KOTA TANJUNGPINANG 2018 Uly Sophia; Noviwinarti Noviwinarti
Jurnal Riset Komunikasi (JURKOM) Vol. 2 No. 2 (2019): Agustus 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v2i2.66

Abstract

Dalam penyelenggaraan pemilihan walikota Tanjungpinag 2018 terdapat media komunikasi politik (kampanye) yang digunakan oleh kandidat. Seiring dengan berkembangnya globalisasi, penggunaan media sosial semakin tinggi. Bagaimana pemetaan media massa dan media sosial sebagai saluran komunikasi politik pada Pilkada Kota Tanjungpinang 2018. Penelitian ini bertujuan untuk mengetahui pola pemetaan media massa dan media sosial sebagai saluran komunikasi politik pada Pilkada tersebut. Metode yang digunakan dalam penelitian ini yaitu metode deskriptif dengan pendekatan kuantitatif, yang menjadi populasi di dalam penelitian ini yaitu seluruh DPS Pilkada Kota Tanjungpinang. Pengambilan sampel menggunakan teknik multi-stage stratified sample. Data diambil dengan menggunakan kuesioner dan wawancara, Hasil jawaban kuesioner kemudian disusun, dianalisa dan disajikan untuk memperoleh gambaran sistematis tentang kondisi dan situasi yang ada. Hasil penelitian sementara menunjukkan bahwa untuk kategori media Elektronik di dominasi oleh TanjungpinangTV sebesar 51%, untuk kategori media Cetak maka Tanjungpinang Pos mendominasi dengan persentase sebesar 54%. Kategori media Sosial di dominasi oleh Facebook dengan persentase 60%.
Strategi Promosi dan Pemasaran Dinas Pariwisata untuk Meningkatkan Kunjungan Wisatawan di Kabupaten Karimun Mei Shinta Sihombing; Yudhanto Satyagraha Adiputra; Uly Sophia
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum Vol. 1 No. 4 (2024): Desember: Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/terang.v1i4.632

Abstract

The promotion and marketing efforts by the Tourism Office of Karimun Regency aim to introduce and effectively promote local tourist destinations to both domestic and international visitors. According to a previous study by Andriani (2020), the development of tourist sites in Karimun Regency has not yet been fully realized by the local government. This research aims to reexamine and optimize Karimun's tourism potential through programs implemented by the Tourism Office, supporting local economic changes. This study uses a descriptive method with a qualitative approach, gathering data through interviews with informants, field notes, and relevant official documents. It focuses on examining the promotion strategies carried out by the Tourism Office to increase tourist visits. Based on Kooten's theory, there are four strategic indicators: organizational strategy, program organization, resource support strategy, and institutional strategy. The research results show that all strategic indicators have been implemented well in accordance with funding from the center, providing a positive impact on the development of tourist destinations and increasing the number of tourists who come to visit tourist attractions in Karimun district. However, if funding is not in accordance with the annual plan, the program that has been prepared by the marketing and promotion division will have an impact, hampering efforts to increase tourist visits from both inside and outside Karimun Regency.
Kapasitas Pemerintah Desa Tanjung Harapan dalam Mencapai Status Desa Mandiri Tahun 2023 Dhea Amanda; Kustiawan Kustiawan; Uly Sophia
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Juni: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i2.304

Abstract

Independent village status is the highest achievement in the classification of village development that shows strong social, economic and environmental resilience. Tanjung Harapan Village is the only village in Lingga Regency designated as an independent village in 2023. This study aims to analyze the capacity of the Tanjung Harapan Village Government in achieving this status using the organizational capacity theory of Horton et al. (2003), which emphasizes two main aspects, namely resources and management. This research uses a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The results showed that in terms of resources, the village has adequate infrastructure and has begun to apply digital systems in administrative management, although there are still network constraints. In terms of management, the village head applies open leadership, involves the community in planning, and manages finances transparently. Capacity building of village officials is also carried out through training and periodic evaluations. In conclusion, the Tanjung Harapan Village Government has demonstrated adequate capacity to support the achievement of independent village status. However, there is a need to increase cross-sectoral cooperation and strengthen digital infrastructure to support the sustainability of village development.
Implementasi Pusat Pelayanan Usaha Terpadu (PLUT) dalam Pemberdayaan UMKM di Kota Batam Latifa Nur Fajriyah; Afrizal Afrizal; Uly Sophia
Desentralisasi : Jurnal Hukum, Kebijakan Publik, dan Pemerintahan Vol. 2 No. 3 (2025): Agustus : Desentralisasi : Jurnal Hukum, Kebijakan Publik, dan Pemerintahan
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/desentralisasi.v2i3.1016

Abstract

Empowerment is the process of increasing the capacity and independence of individuals and groups so they can develop optimally. Empowerment of UMKM is important because of their strategic role in supporting national economic growth. However, UMKM still face various problems such as legality, capital, marketing, and managerial skills. To support this effort, PLUT was established at the initiative of the Batam City Government to encourage UMKM to move up a class. PLUT Batam City plays an important role through strategic services such as consulting, business mentoring, legal facilitation, training, product and packaging development, as well as promotion and marketing. This study uses a qualitative method with interview, observation, and documentation techniques. The theory used is the Van Meter and Van Horn implementation model which includes six variables: policy objectives, resources, communication, implementer characteristics, socio-economic conditions, and implementer attitudes. This study aims to analyze the implementation of the PLUT program in empowering UMKM in Batam City.
Pengembangan Badan Usaha Milik Desa (BUMDes) Mitra Karya Sejahtera di Desa Toapaya Selatan Kabupaten Bintan Riska Sulistyani; Afrizal Afrizal; Uly Sophia
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 1 No. 2 (2024): April : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v1i4.315

Abstract

The establishment of Village-Owned Enterprises is a way to innovate in improving village development, especially in the economic sektor. The reality is that many villages are not ready to manage and even develop BUMDes. This research aims to find out how the development strategy carried out by BUMDes Mitra Karya Sejahtera as one of the BUMDes with developing status in Bintan Regency. The type of research used is descriptive research with a qualitative approach. Then the data collection technique was carried out by interview, documentation and observation.The results show that this BUMDes does not have a clear mechanism in identifying problems, and problems are often handled traditionally through deliberation. The main obstacles in the development of BUMDes business units include the impact of the Covid-19 pandemik, limited capital, and less strategic business locations. While development strategies such as legal entity registration and organizing events have been proposed, implementation has not been optimal. BUMDes have made efforts to realize the strategies, including capital strengthening, HR training, and expansion of business units. However, the impact of these efforts is still not maximized due to limitations in implementation and unsustainable activities. Effective monitoring and evaluation have also not been implemented, given that evaluations are conducted informally and unscheduled.
Bintan Image Formation via Instagram in The Pre- And Post-Covid-19 Pandemic Period: A Comparative Study Between Projected Image and Perceived Image Taufiqqurrachman, Taufiqqurrachman; Poti, Jamhur; Sophia, Uly; Afnira, Ella
Relevance: Journal of Management and Business Vol. 7 No. 1 (2024): (June-Issue)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v7i1.9392

Abstract

Several studies have proven that visual content uploaded on Instagram is a factor in forming destination images. On the other hand, tourists and local tourism authorities are two elements that form a destination image. This research aims to identify the image formation projected by local authorities and the image perceived by tourists through visual content uploaded to their official Instagram accounts in two time periods (before and after the COVID-19 pandemic). All visual content uploaded to their Instagram accounts was collected and analyzed using qualitative content analysis techniques to identify differences and similarities in the images formed by these elements in the two highlighted periods. This research found several things. First, various themes are exploited by these two elements in the production of visual content to be uploaded to their Instagram accounts, including natural attractions (AA), cultural attractions (AB), historical and religious buildings (BSK), tourist activities (TA), culinary and restaurant activities (CR), transportation and accommodation (AT), and local people (LP). Second, AA, TA, and AT are the dominant themes in the two periods (pre- and post-COVID-19 pandemic). Third, in the post-pandemic period, there was a significant decline in the population of visual content uploaded to the Genpi-Bintan account compared to the pre-pandemic period. On the other hand, local authority accounts saw an increase in the population of visual content in the post-COVID-19 pandemic period compared to the period before the pandemic. Theoretical and practical implications and several recommendations are presented at the end of this article.
Komunikasi Marketing Politik Dalam Pemilihan Kepala Daerah (Studi Kasus Pemilihan Kepala Daerah Kabupaten Buru Selatan Provinsi Maluku 2020) Hurasan, Ruslan; Sidharta, Veranus; Nazaki, Nazaki; Sophia, Uly
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 1 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i1.4566

Abstract

Pemilihan kepala daerah merupakan wujud dan mekanisme demokrasi di daerah Strategi komunikasi dan marketing politik berperan penting dalam kampanye pemilihan kepala daerah untuk mencapai tujuan organisasi politik.  Penelitian ini bermaksud untuk mengetahui strategi marketing politik dari tim sukses pemenangan pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily dalam melakukan kampaye politik.  Metode yang digunakan dalam penelitian ini adalah kualitatif dengan menggunakan paradigma konstruktivis dan pendekatan studi kasus.  Kampanye merupakan aktivitas komunikasi yang bertujuan merubah perilaku pemilih. Oleh karena itu, kampanye harus direncanakan sedemikian rupa dalam rangka mencapai target yang diagendakan, atau masa kampanye merupakan masa mengapikasikan strategi-strategi yang telah dirumuskan untuk mencapai target tersebut. Hasil penelitian menemukan, dalam pelaksanaan pilkada Kabupaten Buru Selatan Provinsi Maluku tahun 2020, tim sukses dari pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily mengunakan strategi empat langkah yaitu ; 1). Segmentasi, 2). Targeting. 3). Positioning. 4). Branding, yang menunjukkan keberhasilan dalam penerapannya. Kata Kunci : Komunikasi Politik, Marketing Politik, Pilkada.
Penerapan Strategi Komunikasi CSR PT. Gudang Garam Tbk Rahmawati, Nanik; Sophia, Uly
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 1 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i1.4567

Abstract

ABSTRAKCorporate Social Responsibility atau CSR merupakan sebuah konsep, dimana organisasi mengintegrasikan sosial dan lingkungan dalam operasi bisnis mereka dan interaksi mereka dengan pemangku kepentingan secara sukarela sebagai suatu komitmen bisnis untuk berkontribusi dalam pembangunan ekonomi berkelanjutan. Dalam penelitian ini, peneliti akan meneliti mengenai perbedaan penerapan strategi komunikasi berikut dampaknya terhadap persepsi dan perilaku konsumen. Penelitian ini terbatas pada membandingkan antara Strategi Komunikasi Proaktif dan Strategi Komunikasi Reaktif berkaitan dengan efektifitas dan persepsi terhadap masyarakat di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif komparatif. Berdasrkan hasil penelitian maka dapat ditarik kesimpulan yaitu CSR pertama kali dilakukan oleh PT.Gudang Garam Tbk adalah melakukan penawaran  umum  kepada masyarakat melalui pasar modal, PT. Gudang Garam Tbk memiliki beberapa kegiatan CSR yang diadakan setiap tahun.Kata Kunci : Corporate Social Responsibility , Strategi Komunikasi
The Role of the Department of Trade and Industry in the Development of Small and Medium Enterprises (SMEs) in the Food Sector of Tanjung Pinang City Putra, Erlangga Eka; Nazaki, Nazaki; Sophia, Uly
Formosa Journal of Applied Sciences Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i9.10825

Abstract

The role of Small and Medium Enterprises (SMEs) in the food sector holds significant relevance in the economic development of Tanjung Pinang City. The Department of Trade and Industry of Tanjung Pinang City continues to drive economic growth through Small and Medium Enterprises (SMEs). Furthermore, the food sector is the largest industry, with a total of 1,586 enterprises. This research aims to examine the role of the Department of Trade and Industry in the development of Small and Medium Enterprises (SMEs) in the food sector of Tanjung Pinang City by applying Soerjono Soekanto’s theory. This research employs a qualitative method. Based on the findings, it can be concluded that the role of the Department of Trade and Industry of Tanjung Pinang City as a regulator, dynamist, and facilitator for SMEs in the food sector has been implemented but is not yet effective in developing food SMEs.
Strategi Sosialisasi Pemilihan Kepala Daerah terhadap Generasi Z : (Studi Kasus: Komisi Pemilihan Umum Kota Tanjungpinang Tahun 2024) Yesica Elonika; Bismar Arianto; Uly Sophia
Perspektif Administrasi Publik dan hukum Vol. 2 No. 1 (2025): Januari : Perspektif Administrasi Publik dan hukum
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/perspektif.v2i1.174

Abstract

Socialization in regional head elections is a strategy that includes the dissemination of information and materials that can raise voter awareness, especially among the younger generation which is currently dominated by Generation Z. Therefore, this study aims to determine the strategy for socializing regional head elections for generation z by the Tanjungpinang City General Election Commission in 2024. The research method used in this study is qualitative research with a case study approach. This study uses the theory of socialization proposed by Michael Rush and Philip Althoff, with theory indicators, namely socialization agents, socialization materials, socialization mechanisms, and socialization patterns. The findings of researchers from the strategy for socializing regional head elections carried out by the Tanjungpinang City KPU are quite good because the Tanjungpinang City KPU has carried out its role as an election organizer with several socialization activities. (1) socialization agents, as KPU agents carry out their roles and contribute to socialization activities, but do not involve Generation Z in them enough (2) socialization materials, the materials provided by the KPU are easy to accept and interesting according to Generation Z. (3) socialization mechanism, generation z considers the mechanism implemented by the Tanjungpinang City KPU to be quite good (4) the socialization pattern has sufficiently influenced generation z in their understanding of elections.
Co-Authors AFRIZAL AFRIZAL Afrizal Afrizal Ajeng Aprianingsih Alpindo, Okta Anastasia Wiwik Swastiwi Bismar Arianto Desma Tri Anggriani Devi Sri Maharani Dhea Amanda Djuara P. Lubis Dwi Retno Hapsari, Dwi Retno Eki Darmawan Elisa Pusparini Ella Afnira Emmy Solina Endriatmo Soetarto Heni Widiyani Hurasan, Ruslan Intan Idiani Kustiawan Kustiawan Latifa Nur Fajriyah Mei Shinta Sihombing Nanik Rahmawati Nazaki Nazaki Novi Winarti Nugraha Kamarullah Nur Aslamaturrahmah Dwi Putri Nur Asmalaturrahmah Dwi Putri Poti, Jamhur Putra, Erlangga Eka Reginio, Francis N. Rintaria Rintaria Riska Sulistyani Rizqi Apriani Putri Sarwititi Sarwoprasodjo Syaihidina Hefir Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Veranus Sidharta Yesica Elonika Yudhanto Satyagraha Adiputra Zhahara Dwi Amanda