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All Journal Jurnal Studi Komunikasi dan Media Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Riset Komunikasi Communicology: Jurnal Ilmu Komunikasi International Journal of Business Studies Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social Science Jurnal Netnografi Komunikasi Brilliant International Journal of Management and Tourism
Udi Rusadi
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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PROSUMER AND DIGITAL LABOR ON FOOD VLOGGER AS WORD OF MOUTH POWER IN THE DIGITAL ERA Bagya Sugihartana; Udi Rusadi
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.7944

Abstract

This research is based on the emergence of a new profession due to the development of digital technology, namely food vlogger. This digital work sector is a form of application of the prosumer concept which is of great interest to the public, especially in Indonesia. The aim of this research is to analyze the prosumer concept in food vloggers which can become the power of word of mouth marketing communications in the digital era. The research method used is a qualitative literature study method. The data source uses secondary data from a number of related literature such as books, journals and scientific research, news articles and documents. Based on the results and previous discussions, this research concludes that the prosumer concept in food vloggers has been able to become a force for word of mouth marketing communications in the digital era because of several aspects, namely food vloggers with many followers have a stronger message and appeal in influencing people's behavior. Food vloggers carry out two important functions in mass communication and marketing communication practices, namely as gatekeepers and as new media in e-Word of Mouth strategies in digital communication contexts. The role of food vloggers in the successful marketing of a product is very important. And food vloggers are influential in the context of digital capitalism because of their ability to eliminate time constraints in the process of producing and consuming messages and content
TWO-SIDED DILEMMA OF INDONESIAN COMMUNITY'S PERSONAL INFORMATION USE IN THE DIGITAL ERA Bob Indiarto Agus Susatyo; Udi Rusadi
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.7945

Abstract

This research is based on the thoughts of Oscar H. Gandy, (2014) regarding The Political Economy of Personal Information which has implications for the phenomena currently occurring in Indonesia. The researcher intends to describe what the political and economic dilemmas of managing personal information problems are like, the extent of the problem of awareness of the value of personal information and future challenges in Indonesian society. The approach used is digital communication and political economy. Meanwhile, the method chosen is a qualitative method of literature study. Data sources use secondary data from literature in the form of books, journals or scientific research, documents and various related news articles. The result of this research is the political-economic dilemma of managing personal information problems using the analogy of two sides of a knife. On the one hand, the positive impact of managing personal information well and according to regulations can provide opportunities to open new businesses with data as a valuable commodity. On the other hand, the negative impact of the digital capitalism business model regarding personal data and information makes society an object that will be filled with various forms of communication programs with the aim of creating a consumer culture. Then, in looking at the main weakness in the development of this personal information problem, it is that people still have low awareness of the importance and value of the information they have
MELAMPAUI BATAS-BATAS VINCENT MOSCO: MEMPERLUAS RANAH EKONOMI POLITIK MEDIA KE RUANG DIGITAL Baskoro, Riski M; Udi Rusadi
Jurnal Netnografi Komunikasi Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i1.96

Abstract

Tujuan dari penulisan ini adalah untuk memperluas kajian ekonomi politik media melalui jalur borderlines versi Vincent Mosco, dengan asistensi dari teori kapitalisme pengawasan dan serta teori hegemoni digital untuk membongkar struktur kekuasaan yang tersembunyi di ruang digital. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan menggunakan berbagai sumber pustaka. Temuan dari tulisan ini adalah kajian borderlines Mosco yang mengimplementasikan teori kapitalisme pengawasan dan hegemoni digital mampu untuk mendekonstruksi struktur kekuasaan yang tidak nampak dan bersifat destruktif kepada para pengguna digital. Penelitian ini juga menemukan adanya proses dehumanisasi dan pencurian data yang beroperasi secara simbolik serta tidak disadari oleh pengguna pada setiap interaksi sosial di ruang digital. Hasil dari penelitian ini menunjukan bahwa dengan tambahan perangkat teori kapitalisme pengawasan dan hegemoni digital, kajian ekonomi politik media melalui lintas borderlines mampu untuk memperluas daya jelajahnya sehingga sampai di dunia digital.
Media Spatialization in Indonesia’s Digital Political Econ-omy: A Case Study of Platform X through Vincent Mosco’s Framework Herman Novry Kristiansen Paninggiran; Udi Rusadi; Dinar Anggit Wicaksana; Wahyu Mafatikhul Aulia
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4507

Abstract

This study examines the dynamics of media spatialization in Indonesia’s digital political economy by analyzing selected Twitter (now X) accounts using Vincent Mosco’s theoretical framework. It explores how symbolic and algorithmic spatialization practices are employed by various digital actors, including political propagandists (@PartaiSocmed), grassroots storytellers (@txtdrberseragam), and mainstream media outlets (@detikcom and @kompascom) to shape public discourse and assert communicative power. Through a combination of critical analysis and qualitative methods, this research identifies key factors such as emotional engagement, narrative strategies, and algorithmic amplification that reinforce belief systems within digital platforms. The findings suggest that Twitter/X operates not only as a communication tool but also as a contested arena where power is negotiated and redistributed through visibility algorithms, emotional resonance, and content commodification. This study contributes to the broader field of digital political economy by offering a hybrid analytical approach that integrates Mosco’s spatialization theory with contemporary notions of algorithmic governance. It highlights how both institutional and non-institutional actors reshape symbolic power in Indonesia's evolving digital public sphere.
Co-Authors Ali Imron Hamid Asrul Mustaqim Bagya Sugihartana Bob Indiarto Agus Susatyo Dede Mahmudah Diana Sari Eka Sri Dana Afriza Fahmy Fotaleno Gati Gayatri Herman Novry Kristiansen Paninggiran Hilda Yunita Wono Indra Novianto Adibayu Pamungkas Irmawati Oktavianingtyas nfn Karman nfn Kautsarina Riski M. Baskoro Siti Meiningsih Wahyu Mafatikhul Aulia Wicaksana, Dinar Anggit Yundari, Yundari