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All Journal Jurnal Studi Komunikasi dan Media Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Riset Komunikasi Communicology: Jurnal Ilmu Komunikasi International Journal of Business Studies Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social Science Jurnal Public Relations (J-PR) Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Brilliant International Journal of Management and Tourism Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Udi Rusadi
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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PROSUMER AND DIGITAL LABOR ON FOOD VLOGGER AS WORD OF MOUTH POWER IN THE DIGITAL ERA Bagya Sugihartana; Udi Rusadi
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.7944

Abstract

This research is based on the emergence of a new profession due to the development of digital technology, namely food vlogger. This digital work sector is a form of application of the prosumer concept which is of great interest to the public, especially in Indonesia. The aim of this research is to analyze the prosumer concept in food vloggers which can become the power of word of mouth marketing communications in the digital era. The research method used is a qualitative literature study method. The data source uses secondary data from a number of related literature such as books, journals and scientific research, news articles and documents. Based on the results and previous discussions, this research concludes that the prosumer concept in food vloggers has been able to become a force for word of mouth marketing communications in the digital era because of several aspects, namely food vloggers with many followers have a stronger message and appeal in influencing people's behavior. Food vloggers carry out two important functions in mass communication and marketing communication practices, namely as gatekeepers and as new media in e-Word of Mouth strategies in digital communication contexts. The role of food vloggers in the successful marketing of a product is very important. And food vloggers are influential in the context of digital capitalism because of their ability to eliminate time constraints in the process of producing and consuming messages and content
TWO-SIDED DILEMMA OF INDONESIAN COMMUNITY'S PERSONAL INFORMATION USE IN THE DIGITAL ERA Bob Indiarto Agus Susatyo; Udi Rusadi
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.7945

Abstract

This research is based on the thoughts of Oscar H. Gandy, (2014) regarding The Political Economy of Personal Information which has implications for the phenomena currently occurring in Indonesia. The researcher intends to describe what the political and economic dilemmas of managing personal information problems are like, the extent of the problem of awareness of the value of personal information and future challenges in Indonesian society. The approach used is digital communication and political economy. Meanwhile, the method chosen is a qualitative method of literature study. Data sources use secondary data from literature in the form of books, journals or scientific research, documents and various related news articles. The result of this research is the political-economic dilemma of managing personal information problems using the analogy of two sides of a knife. On the one hand, the positive impact of managing personal information well and according to regulations can provide opportunities to open new businesses with data as a valuable commodity. On the other hand, the negative impact of the digital capitalism business model regarding personal data and information makes society an object that will be filled with various forms of communication programs with the aim of creating a consumer culture. Then, in looking at the main weakness in the development of this personal information problem, it is that people still have low awareness of the importance and value of the information they have
Media Spatialization in Indonesia’s Digital Political Econ-omy: A Case Study of Platform X through Vincent Mosco’s Framework Herman Novry Kristiansen Paninggiran; Udi Rusadi; Dinar Anggit Wicaksana; Wahyu Mafatikhul Aulia
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4507

Abstract

This study examines the dynamics of media spatialization in Indonesia’s digital political economy by analyzing selected Twitter (now X) accounts using Vincent Mosco’s theoretical framework. It explores how symbolic and algorithmic spatialization practices are employed by various digital actors, including political propagandists (@PartaiSocmed), grassroots storytellers (@txtdrberseragam), and mainstream media outlets (@detikcom and @kompascom) to shape public discourse and assert communicative power. Through a combination of critical analysis and qualitative methods, this research identifies key factors such as emotional engagement, narrative strategies, and algorithmic amplification that reinforce belief systems within digital platforms. The findings suggest that Twitter/X operates not only as a communication tool but also as a contested arena where power is negotiated and redistributed through visibility algorithms, emotional resonance, and content commodification. This study contributes to the broader field of digital political economy by offering a hybrid analytical approach that integrates Mosco’s spatialization theory with contemporary notions of algorithmic governance. It highlights how both institutional and non-institutional actors reshape symbolic power in Indonesia's evolving digital public sphere.
Transformasi Konsep Komodifikasi Audiens pada Platform Media Digital Youtube sebagai Pelanggengan Kapitalisme Fitri Sarasati; Udi Rusadi; Kristina Nurhayati
Jurnal Public Relations (J-PR) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i2.9097

Abstract

This study aims to examine how audience commodification manifest within the Youtube ecosystem as part of  contemporary digital capitalism. In the context of platform based social-media, user attention and behavioral data are no longermade by products but have become primary commodities traded through targetd advertising systems. This study using a qualitative descriptive approach with a systematic litearure review method. The study integrates Dallas Smyhte’s audience commodity theory with contemporary frameworks such as survelillance capitalism and platform capitalism. Findings indicate that Youtube not only capture user attention but actively contructs micro-audience through algorithmically personalized behavoral data. Commodification extends beyond attention to include affect and even personal life, particularly evident in domestic micro-celebrity content. The study concludes that users function as unpaid digital laborers, while platforms maintain dominant control over value extraction and distribution. The research recommends strengthening digital critical literacy, ensuring algorithmic transparency, and fostering alternative platform development as collective strategies to counter the explitative logic of data capitalism.  
Sinergi Difusi Inovasi dan Partisipasi dalam Ekosistem Komunikasi Digital UMKM Pengrajin Setu Tangerang Selatan Gadis Octory; Udi Rusadi; Jamalullail
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.04

Abstract

The digital transformation of creative MSMEs requires a communication approach that integrates innovation diffusion with community participation. However, previous studies often treat these domains separately, leaving limited understanding of how digital empowerment unfolds within local community contexts. This study aims to analyze the synergy between innovation diffusion and community participation within the digital communication ecosystem of creative MSMEs in Setu District, South Tangerang City. This research employs a qualitative case study design involving five key informants, consisting of three craft artisans, the Head of Setu District, and a representative of Dekranasda South Tangerang. Data were collected through semi-structured interviews, observations of mentoring activities, program documentation, and a supplementary Google Form survey. The findings indicate that digital adoption occurs through iterative cycles of exposure, experimentation, peer learning, and community validation, shaped by trust and collaborative social relations among artisans. Participation is strongest during the implementation and evaluation stages through hybrid communication combining face-to-face interaction and WhatsApp-based micro-learning.Using the SKIP Analytical Framework (Synergy of Innovation and Participation), this study demonstrates how innovation and participation mutually reinforce digital empowerment within the local creative ecosystem, resulting in a more convergent, adaptive, and sustainable model of community-based development communication.  
Jaringan Proses Gatewatching pada Usear Generated Content di Pasangmata.com Emma Rahmawati; Udi rusadi
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 16 No. 2 (2019): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institute of Social and Political Science Jakarta (Institut Ilmu Sosial dan Ilmu Politik Jakarta - IISIP Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/jisip.v16i2.554

Abstract

Artikel ini melaporkan hasil penelitan yang bertujuan untuk menjelaskan bagaimana jaringan proses gatewatching pada media online Pasangmata.com Metode yang digunakan ialah studi kasus dalam paradigma post-positivisme. Hasil penelitian menjelaskan jaringan proses gatewatching dibangun mulai dari pengguna hingga newsroom berbasis web dengan administrator sebagai penjaga konten. Namun gatewatching dilakukan hanya pada tahapan cross newsroom proses selanjutnya kembali dilakuklan sebagaimana pada tahap gatekeeping era tradisional. Konten di moderasi untuk menjaga kualitas agar tetap pada standart jurnalistik. Pasangmata.com dalam berbagi konten dengan lini Detikcom Pasangmata menggunakan gatewatching sedangkan Detikcom menggunakan gatekeeping. Pengguna diperbolehkan menggunakan anonim untuk menjaga narasumber dari ancaman. Disarankan menggunakan gatewatching full open news site, agar meningkatkan lagi proses literasi media pada pengguna dan penggunaan konten anonim sebaiknya diperketat dan dikurangi, agar tetap menjaga kredibilitas Pasangmata.com.
Dinamika Ekonomi Politik Media Digital: Analisis Berbasis Teori Kritis tentang Kasus Kontemporer di Indonesia Suharto Suharto; Raden Panji Supriyadi; Udi Rusadi; Syafrul Syafrul; Sahrul Ramadhan
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 2 (2026): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i2.2193

Abstract

The development of digital technology has driven structural changes in the media system, information production patterns, and the relationship between media, the state, and society. The author presents a descriptive-narrative analysis of the dynamics of the political economy of digital media by utilizing several critical theories: the political economy of media (Mosco, McChesney, Dwyer), the cultural industry (Adorno & Horkheimer), hegemony (Gramsci), framing (Entman), the propaganda model (Herman & Chomsky), and digital capitalism (Fuchs, Srnicek, Zuboff). This study also combines a literary approach with empirical examples in Indonesia, including the phenomenon of buzzers, political influencers, digital polarization, and the role of platforms such as TikTok, YouTube, Instagram, and WhatsApp in shaping public opinion. The findings show that the media structure in Indonesia is now hybrid, combining conventional media ownership oligarchy and global platform oligopoly, and creating a fragmented public sphere. This research emphasizes the need for a new theoretical model capable of explaining the interaction of the state, capital, and platforms within the framework of digital capitalism.
Co-Authors Ali Imron Hamid Asrul Mustaqim Bagya Sugihartana Bob Indiarto Agus Susatyo Dede Mahmudah Diana Sari Eka Sri Dana Afriza Emma Rahmawati Fahmy Fotaleno Fitri Sarasati M Gadis Octory Gati Gayatri Herman Herman Herman Novry Kristiansen Paninggiran Hilda Yunita Wono Indra Novianto Adibayu Pamungkas Irmawati Oktavianingtyas Jamalullail Kristina Nurhayati nfn Karman nfn Kautsarina Raden Panji Supriyadi Sahrul Ramadhan Siti Meiningsih Suharto Suharto Syafrul Syafrul Wahyu Mafatikhul Aulia Wicaksana, Dinar Anggit