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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Syntax Transformation Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia Jurnal Disrupsi Bisnis Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Masyarakat Al-Fatimah
Lia Nirawati
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Pendidikan Ekonomi (JURKAMI)

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PENGARUH KEMUDAHAN DAN KEAMANAN TERHADAP LOYALITAS PELANGGAN E-WALLET APLIKASI DANA Desi Wahyuningsih; Lia Nirawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.2123

Abstract

Technology is experiencing very rapid development, especially internet-based technology. The purpose of this study was to determine the effect of convenience and security on customer loyalty of the E-wallet Dana in Surabaya. This type of research used is quantitative research. This study uses primary data, namely data directly through questionnaires which are filled in directly by the respondents. The population taken is E-wallet Dana users who have used E-wallet Dana at least 3 times. The sampling technique used non-probability sampling with the sampling method using purposive sampling. With a total of 100 respondents who have made transactions on the application of Dana at least 3x. By using data analysis techniques, namely multiple linear regression analysis. Based on the results of the study, it can be concluded that the convenience and security variables simultaneously have a positive effect on customer loyalty for the E-wallet Dana; The convenience variable partially has a positive and significant effect on E-wallet Dana Customer Loyalty; The Security Variable partially has a positive and significant effect on E-wallet Dana Customer Loyalty
Co-Authors Addinda Isselyn Adelia Yovita Nur Oktavia Angela Virga Eka Hananda Aryaseta, Bagas Cinthya Luthfiatul Aisyah Desi Wahyuningsih Firdausi, Iasa Nur Ihyaul Ulumuddin, Yusril Imelda Fitria Pratama Putri Larenza, Vieno Dio Mufnil Ida Novita Nur Fitria Dewi Rangga Restu Prayogo, Rangga Restu Reviandani, Oktarizka Rifa Muhamad Rizki Sukarno, Gendut Taufikurrahman Taufikurrahman Tegar Prayoga Visca, Aulia Wahyuni Wahyuni