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Siti Sumiati
Universitas Islam Sultan Agung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Journal : eCo-Fin

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Pengaruh Store Atmosphere, Gaya Hidup, Service Quality dan Word of Mouth Terhadap Repurchase Intention Pada Kopi Nako Semarang Fahruriza Anggita Fitriani; Siti Sumiati; Lutfi Nurcholis
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2845

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh store atmosphere, gaya hidup, service quality, dan word of mouth terhadap repurchase intention pada Kopi Nako Semarang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Sampel yang digunakan dalam penelitian ini adalah 97 responden yang dipilih menggunakan teknik purposive sampling berdasarkan kriteria tertentu, seperti konsumen yang pernah membeli produk Kopi Nako minimal satu kali dan berdomisili di Semarang. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan SPSS dengan metode regresi linier berganda. Hasil analisis menunjukkan bahwa keempat variabel independen, yaitu store atmosphere, gaya hidup, service quality, dan word of mouth, berpengaruh positif dan signifikan terhadap repurchase intention. Store atmosphere yang nyaman, gaya hidup konsumen yang sesuai, pelayanan yang berkualitas, serta rekomendasi dari konsumen lain menjadi faktor utama dalam meningkatkan niat beli ulang. Temuan ini memberikan implikasi praktis bagi pengelola Kopi Nako untuk memperkuat loyalitas pelanggan  melalui  peningkatan  pengalaman  pelanggan  yang menyeluruh. Oleh karena itu, strategi pemasaran berbasis pengalaman dan kepuasan pelanggan perlu terus dikembangkan.
The Effect of Quality Perception and E-WOM, Brand Image as Intervening Variable, on UNIQLO Apparel Purchase Decisions in Semarang City Paras Adwitya Sejati; Siti Sumiati
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3664

Abstract

The fashion industry is experiencing intense competition alongside rapid digital transformation, which has influenced changes in consumer purchasing behaviour. The development of e-commerce has become a strategic medium that supports trading activities and facilitates the spread of electronic word of mouth (e-WOM), allowing consumers to access product information more easily. This study aims to analyse the effect of perceived quality and electronic word of mouth on purchase decisions of UNIQLO apparel products in Semarang City, with brand image serving as an intervening variable. This study utilized a quantitative method based on survey responses from 100 customers who had shopped at UNIQLO multiple times. The examination was carried out with the help of Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings indicate that both perceived quality and electronic word-of-mouth (e-WOM) have a beneficial effect on brand perception and buying decisions. Additionally, while brand image plays a significant mediating role in the connection between perceived quality and purchase choices, it does not serve as a mediator for the connection between e-WOM and purchasing decisions. These findings highlight the necessity of ensuring high product quality and enhancing brand image to improve consumer purchasing choices in the competitive fashion industry. This research adds to the theoretical understanding of consumer behavior and offers practical advice for fashion retailers.
Co-Authors Anggit Waskita Nugraha Caroline Soekarno Fahruriza Anggita Fitriani Hania Rosa Amalia Intan Nur A’ini Lutfi Nurcholis Muhammad Farras Al Muhadzdzib Simbolon Paras Adwitya Sejati Rahman Karunia Sandi Abdillah Soni Agus Irwandi Sri Umiatun Sri Wahyuni Ratnasari