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<![CDATA[PENGARUH NILAI HARGA MAKANAN TERHADAP SIKAP TURIS PADA MAKANAN LOKAL SUMATERA BARAT ]]>
<![CDATA[Azmen Kahar]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ Jurnal Pariwisata Vol 8, No 1 (2021): Jurnal Pariwisata ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/par.v8i1.8673
<![CDATA[ABSTRAKBanyaknya daerah wisata yang ada di Indonesia menyebabkan perlu adanya diferensiasi dalam hal keunikan. Salah satunya adalah kota Padang, salah satu destinasi wisata khusunya pada bidang kuliner. Penelitian ini bertujuan untuk menganalisis pengaruh Nilai Harga Makanan terhadap Sikap Turis Pada Makanan Lokal Padang. Jenis penelitian ini adalah penelitian kausatif yang melihat pengaruh variabel bebas yaitu nilai harga makanan terhadap variabel terikat yaitu sikap turis pada makanan lokal padang. Responden dalam penelitian ini adalah turis/wisatawan nusantara yang mengunjungi daerah wisata kota Padang. Penentuan jumlah sampel menggunakan teknik purposive sampling sebanyak 200 responden. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian menunjukan bahwa Nilai Harga Makanan berpengaruh signifikan terhadap Sikap Turis Pada Makanan Lokal Padang. Kata Kunci: Nilai-nilai Konsumsi (TCV), Nilai Harga Makanan, Sikap Turis Pada Makanan Lokal ABSTRACTThe large number of tourist areas in Indonesia requires differentiation in terms of uniqueness. One of them is the city of Padang, a tourist destination especially in the culinary field. This study aims to analyze the effect of the value of price on tourist attitudes on lokal Padang food. This type of research is a causative study that looks at the influence of independent variables, namely the value of food taste to the dependent variable, namely the attitude of tourists to lokal Padang food. Respondents in this study were tourists / tourists visiting the tourist area of the city of Padang. Determination of the number of samples using a purposive sampling technique of 200 respondents. The data analysis technique used is path analysis. The results showed that the price of food significantly influenced the attitude of tourists in lokal Padang food. Keywords: Theory of Consumption Values (TCV), Price Values, Tourist Attitudes in Lokal Foods]]>
<![CDATA[Saat Nilai Kesehatan Makanan mempengaruhi Sikap Turis pada Makanan Lokal Kota Padang ]]>
<![CDATA[Azmen Kahar]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ Jurnal Ilmiah Poli Bisnis Volume 12 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[Politeknik Negeri Padang ]]>
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DOI: 10.30630/jipb.12.2.383
<![CDATA[Abstract: This study aims to analyze the effect of the value of health on tourist attitudes on local Padang food. This type of research is a causative study that looks at the influence of independent variables, namely the value of health to the dependent variable, namely the attitude of tourists to local Padang food. Respondents in this study were tourists / tourists visiting the tourist area of the city of Padang. Determination of the number of samples using a purposive sampling technique of 100 respondents. The data analysis technique used is path analysis. The results showed that the health value of food significantly influenced the attitude of tourists in local Padang food. Keywords: Consumption Values (TCV), Health Values, Tourist Attitudes in Local Foods Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh nilai kesehatan makanan terhadap sikap turis pada makanan lokal Padang. Jenis penelitain ini adalah penelitian kausatif yang melihat pengaruh variabel bebas yaitu nilai kesehatan makanan terhadap variabel terikat yaitu sikap turis pada makanan lokal padang. Responden dalam penelitian ini adalah turis/wisatawan yang mengunjungi daerah wisata kota Padang. Penentuan jumlah sampel menggunakan teknik purposive sampling sebanyak 100 responden. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian menunjukan bahwa nilai kesehatan makanan berpengaruh signifikan terhadap sikap turis pada makanan lokal Padang. Kata Kunci: Nilai-nilai Konsumsi (TCV), Nilai Kesehatan Makanan, Sikap Turis Pada Makanan Lokal]]>
<![CDATA[The Model of Purchase Decision in The Online Stores Application Integration of Technology Acceptance Model, Personal Factors, Product Quality, and Price ]]>
<![CDATA[Sharnuke Asrilsyak]]>;
<![CDATA[Yuliarni Putri]]>;
<![CDATA[Abdul Malik Sayuti]]>;
<![CDATA[Chandra Budhi Septyandi]]>;
<![CDATA[Wahyu Rafdinal]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol 7 No 2 (2021): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v7i2.2909
<![CDATA[This study aims to analyze the factors which influence an individual in making a purchase in online stores. It investigates the factors of technology acceptance (theory of acceptance model), personal (lifestyle and trust), product quality, and price in an online store. There are 180 who have bought products in the online stores. The data analysis technique used is the Structural Equation Model based on Partial Least Square. The results prove that from the technology acceptance explained by TAM indicates that only perceived usefulness significantly influential toward attitude. Then, it also denotes that attitude, product quality, price, lifestyle, and trust can influence purchase decisions in the online store applications by explaining the relation among technology acceptance models, personal factors (lifestyle and trust), product quality, and price.]]>
<![CDATA[Do vocational colleges need social media? The Role of Firm and User Generated Content. ]]>
<![CDATA[Iwan Mulyawan]]>;
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Cahaya Juniarti]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ Journal of Business and Management Review Vol. 3 No. 3 (2022): (Issue-March) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr33.3492022
<![CDATA[The purpose of this paper is to investigate the role of social media in firm generated content (FGC) and user generated content (UGC) which bring impacts on perceived value and two types of intention, namely the intention to follow on social media and the intention to enrol in vocational colleges. Online survey was applied to collect the data from 452 respondents. The hypotheses were tested empirically using a variance-based structural equation model. The results point out that FGC and UGC are positively and significantly influential towards value. Perceived value discovered is influential significantly towards the consumers’ intention to follow social media, while UGC holds the highest importance compared to other constructs. Those results manifest the role of marketing in social media in which it will eventually influence the intention to follow on social media and to enrol in vocational colleges. These will give the inputs to the institutions to arrange social media contents which are able to increase the intention to follow in which it also boosts the intention to enrol. This research also adds the existing knowledge about the role of social media towards the intention to enrol.]]>
<![CDATA[Mobile Game Adoption Model: Integrating Technology Acceptance Model and Game Features ]]>
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Agri Qisthi]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 1, March 2020 ]]>
Publisher : <![CDATA[Faculty of Economics, Universitas Sriwijaya ]]>
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DOI: 10.29259/sijdeb.v4i1.43-56
<![CDATA[This study aims to analyze the factors in mobile game adoption that are influenced by game features and technology acceptance models.Partial least square is used to analyze the relationship between game features, perceived ease of use, perceived usefulness, attitude, and intention to play mobile games. This study uses a sample of 408 respondents who have played mobile games in the past month. The results showed that game features are a determinant of intention to play mobile games. Game features also affect players' intentions and attitudes to play mobile games if the game features are easy to play and useful when played. Increasing mobile adoption requires features that are easy to play and useful if played. It will affect the player's attitude and intention to play. Game developers, game designers and game companies must create game features that create a pleasant experience for players.This study bridges the gap in the literature on mobile game adoption by explaining the relationship between game features and technology adoption.]]>
<![CDATA[The Decision of Prospective Students to Choose A Vocational College: The Role of the Marketing Mix and Image ]]>
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Iwan Mulyawan]]>;
<![CDATA[Cahaya Juniarti]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 4, December 2020 ]]>
Publisher : <![CDATA[Faculty of Economics, Universitas Sriwijaya ]]>
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DOI: 10.29259/sijdeb.v4i4.279-288
<![CDATA[This study aims to analyze the students' decision in choosing a vocational college which is influenced by the marketing mix strategy of vocational colleges and image. The sampling technique was purposive sampling, with a total of 200 respondents. The analysis technique used was SEM PLS. Results showed that the marketing mix strategy of the vocational colleges could influence the decision to choose a vocational college through the image of vocational college. The image directly influences the decision to choosing a vocational college. Education services, education costs, promotions, locations, quality of lecturers and staff, processes, and campus environments support in creating the image and decisions to choose a vocational college.]]>
<![CDATA[Bahasa Inggris Bahasa Inggris ]]>
<![CDATA[Abdul Malik Sayuti]]>;
<![CDATA[Sharnuke Asrilsyak]]>;
<![CDATA[Wahyu Rafdinal]]>
<![CDATA[ Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis ]]>
Publisher : <![CDATA[Akademi Sekretari Manajemen Taruna Bakti ]]>
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DOI: 10.31104/jsab.v5i1.194
<![CDATA[Employees are the main capital for company development. Company needs the best employee’s performance to advance and achieve their goals. To support this, many supporting factors such as leadership style, quality of work life and organizational citizenship behavior are needed to stimulate employees giving their optimum contributions by finalize their work effectively and efficiently. This study analyzes the effect of spiritual leadership style on the quality of work life, organizational citizenship behavior on employee’s performance. The data in this study were obtained by distributing questionnaires to 100 employees of the Islamic Hospital in West Sumatra as research respondents. Path analysis is used as data analysis method in this study. The results of the study prove that: 1) the spiritual leadership style significantly influences the quality of work life, 2) the spiritual leadership style has a significant effect on organizational citizenship behavior, 3) the quality of work life has a significant effect on organizational citizenship behavior, 4) the spiritual leadership style significantly influences employee’s performance, 5) quality of work life has a significant effect on employee’s performance, 6) organizational citizenship behavior significantly influences employee’s performance. This study implicates that leaders or managers can enhance the role of spiritual leadership to improve the employee’s quality of work life and organizational citizenship behavior in institutions they lead. So that, the spiritual leadership will directly or maybe indirectly encourage employee performance improvement.]]>
<![CDATA[Peningkatan Inovasi Produk dan Promosi pada Kelompok Makanan Basah ]]>
<![CDATA[Gatot Wijayanto]]>;
<![CDATA[Marzolina]]>;
<![CDATA[Rovanita Rama]]>;
<![CDATA[Arwinence Pramadewi]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[SABA JAYA PUBLISHER ]]>
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<![CDATA[Pengembangan usaha ekonomi kreatif merupakan salah satu program Pemerintah untuk mendukung peningkatan pertumbuhan ekonomi di Indonesia. Salah satu jenis ekonomi kreatif yang dapat dikembangkan adalah usaha sektor kuliner. Daerah Pekan Baru Riau memiliki potensi ekonomi kreatif yang dapat dikembangkan, terlihat dari banyaknya pelaku usaha kuliner yang memproduksi beragam jenis makanan cemilan. Salah satu usaha yang terdapat di Daerah Pekan Baru Riau ini adalah usaha kuliner Kue khas Riau yang tersohor adalah lopek bugi. Kue ini dulunya hanya bisa dinikmati oleh kaum bangsawan, namun seiring dengan berkembangnya zaman, kue dengan campuran beras ketan ini bisa nikmati sebagai sarapan atau ketika perayaan hari besar. Pengolahan produk lopek bugi. Kue yang ada saat ini masih menggunakan peralatan tradisional dan lingkup pemasarannya pun terbatas hanya di desa sekitar. Produk lopek bugi yang dihasilkan hanya terdiri dari dua pilihan rasa yaitu gurih dan manis yang dibungkus dengan kemasan produk yang masih sederhana. Oleh karena itu perlu dilakukan inovasi untuk menjadikan produk lopek bugi sebagai salah satu kuliner favorit yang diminati oleh masyarakat. Upaya yang dilakukan dalam program pengabdian masyarakat diantaranya adalah pelatihan cara pembuatan lopek bugi dengan pengembangan inovasi rasa dan seminar tentang teknik kreatif pengemasan produk dan strategi memasarkan produk di era milenial.]]>
<![CDATA[Dampak Moderasi Fitur Rekomendasi Tiktokshop pada Kecepattanggapan Penjual dan Kepuasaan Pelanggan Terhadap Keputusan Pembelian Konsumen ]]>
<![CDATA[Maha Martabar Mangatas Lumbanraja]]>;
<![CDATA[Rahmat Junaidi]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/ekuitas.v4i4.3427
<![CDATA[Changes in the use of Social Media, from behavior that connects between communities to a place for meeting the needs of parties as a form of virtual market, which is mediated and moderated by Social Media Marketing such as the Tiktop Shop. Tiktop Shop has changed from an application that provides digital content to a market for its users, involving recommendation features through an algorithm so that users can find what they need. This research was conducted on Tiktop Shop customers in Pekanbaru City, involving 165 respondents. Data collected through a research questionnaire and analyzed using the Partial Least Square approach. The results showed that the responsiveness of the seller is a factor that influences consumer purchasing decisions, while customer satisfaction is not an influencing factor. Meanwhile, the recommendation factor in this study strengthens the influence of causal variables on purchasing decisions for Tiktop Shop consumers]]>
<![CDATA[Kajian Literatur: Fenomena Viral Brand dan Dampak Pada Pembelian Mixue ]]>
<![CDATA[Dabitha Wise Maliha]]>;
<![CDATA[Meci Nilam Sari]]>;
<![CDATA[Azmen Kahar]]>;
<![CDATA[Rika Septrizarty]]>;
<![CDATA[Sharnuke Asrilsyak]]>
<![CDATA[ Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023 ]]>
Publisher : <![CDATA[Departement of Mathematics Education ]]>
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DOI: 10.31004/joe.v6i1.3996
<![CDATA[Since 2020, Mixue has started to expand in Indonesia and experienced rapid development by opening 317 outlets by the end of March 2022. The massive opening of Mixue outlets cannot be separated from the viral phenomenon among netizens. This article aims to analyze the literature review related to the virality of the Mixue brand and its impact on product purchases. There are 5 scientific works have been analyzed and the results show that viral marketing has a positive and significant influence on consumer interest and purchasing decisions. Furthermore, turbo marketing can also positively and significantly influence on consumer purchasing decisions. Finally, the existence of brand image and brand awareness can also have a positive and significant influence on consumer purchasing decisions.]]>
