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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Eksos Journal La Bisecoman International Journal of Management Science and Information Technology (IJMSIT) Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan TANJAK : Jurnal Pengabdian Kepada Masyarakat Inovbiz : Jurnal Inovasi Bisnis
Nazrantika Sunarto
Politeknik Negeri Bengkalis
Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Workshop Peningkatan Kapasitas UMKM binaan Pertamina Hulu Rokan Asra, Yunelly; Sunarto, Nazrantika; Maulana, Hutomo Atman
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/jv6t7z14

Abstract

Tujuan kegiatan pengabdian ini adalah untuk menyelenggarakan Worksop Peningkatan kapasitas UMKM binaan PT Pertamina Hulu Rokan (PT. PHR) di Minas Kabupaten Siak. Kegiatan ini diusulkan sesuai dengan program kerjasama Politeknik Negeri Bengkalis dengan PT. PHR melalui Program Pemberdayaan Ekonomi Perempuan dan Pemuda tahun 2024. Kegiatan ini diharapkan akan mendapatkan pengetahuan, pemahaman dan kemampuan peningkatan kapasitas pelaku usaha UMKM dibawah binaan PT. PHR dengan target 100 pelaku usaha UMKM. Metode yang digunakan adalah workshop dan pelatihan. Luaran kegiatan (Output) adalah terselenggaranya kegiatan workshop dan pelatihan serta sosialisasi hasil program dalam seminar atau media. Dampak (outcome) kegiatan ini adalah meningkatnya kapasitas pengetahuan dan kemampuan para pelaku UMKM dan mendapatkan apresiasi masyarakat terhadap Polbeng serta terjalinnya hubungan harmonis antara Polbeng. PT. PHR dan masyarakat pelaku UMKM
Penerapan Digital Marketing pada UMKM Karya Bunda Kerupuk Ikan dan Udang di Desa Pangkalan Batang Barat Putri Rizkiyah; Nazrantika Sunarto
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1176

Abstract

This Community Service program aims to analyze and implement digital marketing strategies for the Karya Bunda MSME, a fish and shrimp cracker producer in Pangkalan Batang Barat Village, Bengkalis Regency. The implementation of digital marketing is carried out as an effort to overcome limitations in conventional marketing and increase market reach. The methods used in this community service include SWOT (Strength, Weakness, Opportunities, Threats) analysis, and STP (Segmentation, Targeting, Positioning). The digital marketing strategies implemented include creating a Google My Business account, utilizing social media (Instagram, Facebook, and WhatsApp Business), preparing a content calendar, and marketing through local marketplaces. The results of the implementation of digital marketing strategies show an increase in the visibility of the Karya Bunda MSME on digital platforms, growth in interaction with consumers, and increased sales during the community service period. Obstacles faced include limited digital literacy of business owners and limited internet network, but these can be overcome through mentoring and training. This research is expected to serve as a reference and motivation for other MSMEs in developing more effective and adaptive marketing strategies for the digital era.
Penyusunan Panduan Sosialisasi Dan Literasi Ekonomi Kreatif Kabupaten Bengkalis Astuti, Dwi; Dwi Astari, Yanisha; Sunarto, Nazrantika
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/gq5dps25

Abstract

Tujuan kegiatan pengabdian ini adalah untuk melakukan penyusunan panduan sosialisasi dan literasi ekonomi kreatif Kabupaten Bengkalis. Ekonomi kreatif adalah sebuah konsep yang menempatkan kreativitas dan pengetahuan sebagai aset utama dalam menggerakkan ekonomi.  Berdasarkan hasil diskusi tim pengusul dengan bagian Perekonomian Sekretariat Daerah Pemerintah Kabupaten Bengkalis pada bulan Januari 2023 dapat identifikasi permasalahan dalam pengembangan ekonomi kreatif adalah belum adanya standar pelaksanaan teknis kegiatan sosialisasi pelaku ekonomi kreatif dan dari segi kualitas dan kuantitas pelaku usaha yang belum memadai untuk mendukung dalam menghasilkan produk kreatif menggunakan ide-ide inovatifnya. Metode yang digunakan pada pelaksanaan pengabdian ini adalah diskusi awal dengan bagian Perekonomian Sekretariat Daerah Pemerintah Kabupaten Bengkalis, melakukan penyusunan panduan sosialisasi dan literasi ekonomi kreatif, selanjutnya perlu masukan dan saran dari dinas terkait lainnya dan Lembaga Gerakan Ekonomi Kreatif Nasional (Gekrafs) Kabupaten Bengkalis dan Generasi Pesona Indonesia (GenPi) Kabupaten Bengkalis. Hasil yang dicapai dalam pengabdian ini adalah tersusunnya panduan sosialisasi dan memberikan literasi ekonomi kreatif kepada pelaku ekonomi kreatif di Kabupaten Bengkalis sehingga mereka dapat memiliki knowledge, comprehension, dan application  tentang ekonomi kreatif serta diharapkan dapat saling berkoordinasi dan bekerjasama antar instansi pemerintah, pelaku ekonomi kreatif dan institusi Pendidikan dalam menjalankan sektor-sektor ekonomi kreatif daerah.
PERSEPSI MASYARAKAT TERHADAP USAHA KERUPUK AMPLANG (Studi Kasus Kelompok Wanita Mandiri Desa Pambang Pesisir-Bengkalis) Pramadita, Retni; Sunarto, Nazrantika
Jurnal Daya Saing Vol. 4 No. 2 (2018): Tata Kelola, SDM, dan Perilaku Konsumen dalam Mendorong Pembangunan Ekonomi Lok
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v4i2.226

Abstract

Tujuan penelitian ini adalah untuk mengetahui respon masyarakat tentang bauran pemasaran yang dilakukan pada Bisnis Amplang Cracker (Studi Kasus Kelompok Wanita Mandiri Desa Pambang Pesisir). Hasil penelitian ini menunjukkan bahwa dari masing-masing pernyataan indikator berjumlah 4 indikator dengan 8 pernyataan, maka didapat nilai total untuk variabel bauran pemasaran yaitu sebanyak 4,25 yang berarti bauran pemasaran dilakukan dengan kategori sangat tinggi. Tanggapan masyarakat tentang Marketing Mix Variables adalah yang paling dominan adalah promosi dengan total rata-rata 4,50 dengan kategori sangat tinggi yang berarti orang tertarik dengan promosi yang dilakukan baik secara langsung maupun melalui media sosial. Untuk yang terkecil dari masing-masing indikator adalah harga dengan total rata-rata 4,13 dengan kategori tinggi yang berarti bahwa harga jual yang ditawarkan tidak sesuai dengan kualitas produk dan harga rendah dari produk pesaing mungkin tidak dapat mengendalikan pangsa pasar yang lebih besar.
The Effect of Price and Bulog Product Availability on Customer Satisfaction (A Case Study of The Community in Bengkalis District) Cici Roberkat Anjalina Sinaga; Nazrantika Sunarto; Tri Handayani
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7815

Abstract

This study aims to investigate the effects of Price and Bulog Product Availability on Customer Satisfaction, both simultaneously and partially, among consumers in Bengkalis District. A quantitative approach with an associative research design was employed in this study. The study population consisted of residents of Bengkalis District who had previously purchased Bulog products. A total of 100 respondents were selected using a purposive sampling technique. Data were collected through a structured questionnaire and analyzed using multiple linear regression analysis. The results reveal that Price and Bulog Product Availability simultaneously have a positive and significant effect on Customer Satisfaction. Partially, Price has a positive and significant influence on Customer Satisfaction. Likewise, Bulog Product Availability also exerts a positive and significant effect on Customer Satisfaction. These findings indicate that affordable pricing and consistent product availability are key factors in enhancing customer satisfaction with Bulog products in Bengkalis District.
Analysis Of Business Feasibility Study In Trade And Service Unit Bumdes Kuala Alam Bengkalis Regency Nazrantika Sunarto; Juan Hutajulu
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 1 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i1.503

Abstract

This study aims to determine the feasibility of BUMDES KUALA ALAM Service  Unit and what are the inhibiting factors for the feasibility of the business. This type of research is descriptive qualitative. In this study, interview and observation techniques were used to collect data. The study on the Service  Unit was seen from the aspects of the market and marketing, management/organizational aspects, legal aspects, socio-economic aspects and financial aspects and what factors inhibit the feasibility of the business. According to the research results and conclusions, from the market and marketing aspects, management/organizational aspects, legal aspects are very feasible to run because they have met the assessment criteria of several indicators. For the economic social aspect, it cannot be said to be feasible to run because socially it has not had an impact on the community, especially the XXXX Village community and the financial aspect is not feasible to run because the Payback Period is 5 Years 6 Months 5 Days, Net Present Value <0 with a value of -60,848,781, Profitability Index <1 with a value of 0.188 and the inhibiting factors for the feasibility of the business at BUMDES KUALA ALAM Service  unit are limited capital participation, lack of expanding market share and poor financial management.
The Effect of Reward and Punishment on Employee Performance at the Harbor Master and Port Authority Office Class IV Bengkalis Revina Jasmawarni; Nazrantika Sunarto
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 2 (2026): Edition December 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i2.1825

Abstract

Improving employee performance is essential for strengthening public service delivery, and this concern underlies the present research at Kantor Kesyahbandaran dan Otoritas Pelabuhan Kelas IV Bengkalis. Although the institution already applies a system of reward and punishment intended to raise employee performance, whether this system actually works as intended had not yet been tested empirically. Accordingly, this research set out to measure how Reward and Punishment influence employee performance, both jointly and on their own. A quantitative design built around multiple linear regression was applied, with data processed in SPSS. Because the workforce was small, every one of the 32 employees was included as a respondent through saturated sampling. Beyond regression, the analysis covered correlation testing, the coefficient of determination, and hypothesis testing through the F-test and t-test. Findings indicate that Reward correlates strongly with performance (r = 0.675), whereas Punishment shows a more moderate association (r = 0.487); combined, the two predictors account for 61.8% of the variance in performance (Adjusted R² = 0.618). Simultaneous testing confirms that Reward and Punishment together exert a significant positive influence on performance, and this pattern holds when each variable is examined separately as well. On this basis, applying Reward and Punishment in a fair, consistent, and objective manner appears capable of raising employee performance and, in turn, strengthening the quality of public service the institution provides.
Co-Authors Akhmad Mukhlis Andari Putri Asra, Yunelly Cici Roberkat Anjalina Sinaga Dewi Norita Effendi Dwi Astari, Yanisha DWI ASTUTI Dwi Astuti Fiddin, Fachro Juan Hutajulu Maulana, Hutomo Atman Muhammad Arif Pramadita, Retni PUTRI RIZKIYAH Revina Jasmawarni Siswahyudianto Suharyono, Suharyono Supriati Supriati Supriati Supriati Tri Handayani Tri Handayani