Garuda - Garba Rujukan Digital

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All Journal Journal Of Management Science (JMAS) Jurnal Sains dan Teknologi Enrichment : Journal of Management INFOKUM Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Community: Jurnal Pengabdian Pada Masyarakat Jurnal Multidisiplin Sahombu

Risa Kartika Lubis

STMIK Pelita Nusantara

Author-ID : 2509979

Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

Published : 17 Documents Claim Missing Document

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Antecedent Decision To Purchase Fashion Products Through Video Advertising Social Media Platform On The Millennial Generation In Medan City Nora Anisa Br Sinulingga; Risa Kartika Lubis; Alfin Farma; Juli Megawati Br Silitonga
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

UMKM is an important part of the economy of a country or region, as well as Indonesia (Tambunan, 2013). with the existence of the COVID-19 pandemic, the sustainability of UMKM s is threatened by a decline in demand for fashion products due to changes in consumer purchasing power. One of the efforts to survive is to digitize. One of them by advertising on social media. Social media that is often accessed by the millennial generation is a platform (Tiktok, Facebook, Youtube, Instagram). The purpose of this study was to determine the significant and significant influence of information, entertainment, credibility, and personalization on purchasing decisions for fashion products through video advertising on social media platforms for the millennial generation in the city of Medan. The type of research used is descriptive quantitative. The data that is processed is the result of interviews and distributing questionnaires. Data collection techniques used are Observation, Interview, and Documentation. While the data analysis technique used in this research is data collection either through observation or interviews, data reduction, data presentation, and conclusions. The results of the direct relationship research show that information, entertainment, credcredibility, and personalization have a positive influence on video advertising and purchasing decisions. Video advertising has a negative influence on purchasing decisions. While the results of the indirect research show tinformationtive, entertainment, credibility, and personalization through video advertising have a negative influence on purchasing decisions.

AR PRODUCTION PHOTOGRAPHER MARKETING COMMUNICATION STRATEGY IN ATTRACTING CUSTOMER INTEREST risa kartika lubis
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Marketing communication strategy is important in increasing the productivity of sales of a product and understanding of market conditions that can help business people to increase competition, one of which is by way of promotion. Communication, in terms of marketing, is not only used as a means or tool, but as an integral part of the company's marketing strategy or business people and even the company's mission in general. Just like other business actors, photographers also use marketing communication strategies to market the products and services they offer. It's just that there may be differences from other big business actors. One of the freelance photographers in Deli Serdang Regency which is quite developed, one of which is AR Production.

Peningkatan Ketrampilan Penggunaan Microsoft Office Bagi Guru Guru TK Al Hijrah Kec Serbajadi Risa kartika Lubis; Nora Anisa Br Sinulingga
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.284 KB)

Perkembangan teknologi informasi tidak hanya berperan dalam bidang bidang perekonomian, tapi juga bidang pendidikan. Dewasa ini setiap guru di hampir semua jenjang pendidikan diwajibkan untuk melek teknologi, terutama teknologi informasi. Selain untuk menunjang kegiatan pendidikan, melek teknologi informasi juga menunjang guru dalam menyelesaikan persoalan administrasi. Salah satu perangkat lunak yang dapat digunakan untuk menunjang pendidikan dan persoalan administrasi adalah Microsoft Word, Perangkat lunak Microsoft Word, memiliki banyak fitur yang masih kurang familiar disebagian pengguna, terutama guru-guru Taman Kanak kanak (TK). Hal tersebut dialami oleh guru-guru Taman Kanak kanak (TK) Al Hijrah Kecamatan Serbajadi yang belum terbiasa dengan tool-tool yang banyak disediakan pada perangkat lunak seperti pada Microsoft Word. Beberapa kendala yang sering dijumpai adalah kurang maksimalnya penggunaan refering tools pada Microsoft Word. Hal inilah yang melatarbelakangi tim pengabdian untuk memberikan pelatihan “Peningkatan Ketrampilan Penggunaan Microsoft Office Bagi Guru Guru Tk Al Hijrah Kec Serbajadi”. Melalui kegiatan ini, diharapkan ketrampilan dan pemahaman peserta meningkat terkait penggunaan perangkat lunak perkantoran.

Peningkatan Ketrampilan Penggunaan Perangkat Lunak Perkantoran Bagi Guru Paud Nur Amanah Desa Pulau Tagor Risa Kartika Lubis; Nora Anisa Br Sinulingga
Community : Jurnal Pengabdian Pada Masyarakat Vol 2 No 2 (2022): Juli : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.191 KB)

Dewasa ini setiap guru di hampir semua jenjang pendidikan diwajibkan untuk melek teknologi, terutama teknologi informasi. Selain untuk menunjang kegiatan pendidikan, melek teknologi informasi juga menunjang guru dalam menyelesaikan persoalan administrasi. Salah satu perangkat lunak yang dapat digunakan untuk menunjang pendidikan dan persoalan administrasi adalah Microsoft Word, Microsoft Excel dan Microsoft PowerPoint. Perangkat lunak ini memiliki banyak fitur yang masih kurang familiar disebagian pengguna, terutama guru-guru Pendidikan Anak Usia Dini (PAUD). Hal tersebut dialami oleh guru-guru PAUD di Nur Amanah Desa Pulau Tagor yang belum terbiasa dengan tool-tool yang banyak disediakan pada perangkat lunak Microsoft Word, Microsoft Excel dan Microsoft PowerPoint. Hal inilah yang melatarbelakangi tim pengabdian untuk memberikan pelatihan “Peningkatan Ketrampilan Penggunaan Perangkat Lunak Perkantoran bagi Guru Paud dan TK Nur Amanah Desa Pulau Tagor”. Melalui kegiatan ini, diharapkan ketrampilan dan pemahaman peserta meningkat terkait penggunaan perangkat lunak perkantoran. Metode yang akan dilaksanakan dalam kegiatan ini adalah metode praktikum secara langsung dan metode ceramah, hasil pada pkm ini adalah sebagai peserta pelatihan telah mendapatkan pelatihan peningkatan keterampilan penggunaan perangkat lunak perkantoran. Peserta pelatihan dapat memanfaatkan perangkat lunak Office (Ms Word, Excel dan Power Point) untuk membuat laporan, membuat raport, undangan, membuat bahan ajar dan administrasi kelas.

CONSUMER BEHAVIOR ANALYSIS OF ANTAM PEGADAAN'S GOLD PURCHASE DECISIONS IN THE DIGITAL ERA Nora Anisa Br Sinulingga; Risa Kartika Lubis; Windy Nadia; Jeli Purama Sari Buulolo
Jurnal Multidisiplin Sahombu Vol. 1 No. 02 (2022): Jurnal Multidisiplin Sahombu, January 2022
Publisher : Sean Institute

In the current era of digitalization, it is important for every company to conduct a Consumer Behavior Analysis of Antam Pegadian's Gold Purchase Decision in the Digital Age whose goal is to develop wings in achieving company profitability. This researcher aims to determine consumer behavior towards Antam Pegadian's Gold Purchase Decision in the Digital Age. The type of research used is descriptive qualitative. The data that is processed is the result of interviews and key informants at the pawnshop. Data collection techniques used are Observation, Interview, and Documentation. While the data analysis technique used in this research is data collection either through observation or interviews, data reduction, data presentation and conclusions. Based on the results of research conducted by researchers, the conclusion that can be drawn is that all characteristics of consumer behavior affect Antam Pegadian's purchase decision of Gold in the Digital Era.

Perancangan Cinematic Video Sebagai Media Promosi Kampus Ii Stmik Pelita Nusantara Lubuk Pakam Risa kartika Lubis; Ahmad Zein; Indira Salsabiela
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1194

The background for making cinematic videos as a campus promotional medium is the digital marketing trend during the new normal era. Pelita Nusantara Campus II helps all children of the nation, especially North Sumatran children who wish to study at High Schools to obtain Strata (S1) and Diploma (D3) education certificates. Therefore, the design of promotional media in the form of videos is made because it is effective and displays attractive visual effects with the aim of promoting it again. Pelita Nusantara Campus II. Using a cinematic concept because it can display interesting visual effects and is judged according to campus conditions. packaged through narrative. Video design is carried out using primary data such as observation, interviews and conducting pre-design and post-design surveys. During the project editing process, it is carried out using the Adobe Primary 2020 application. Using the AIDA method (Attention, Interest, Desire, and Action) as a reference, advertising effectiveness needs to meet AIDA elements. The results of this cinematic video will be published on social media such as Facebook, Instagram and YouTube.

Pemanfaatan Teknologi IoT dan Computational Thinking dalam Penyusunan Bahan Ajar Digital untuk Sekolah Yulia Utami; Desi Vinsensia; Risa Kartika Lubis; Khairul Azmi; Abdul Rahman Hakim
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - April
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pemanfaatan teknologi Internet of Things dan Computational Thinking dalam penyusunan bahan ajar digital dapat meningkatan kualitas pembelajaran dengan mengintegrasikan elemen-elemen teknologi terkini. Teknologi IoT memungkinkan interaksi langsung antara perangkat fisik dan system digital. Hal tersebut memberikan pengalaman belajar yang lebih interaktif dan kontekstual. Sedangakan computational Thinking (CT) ialah kemampuan untuk memecahkan maslah secara sistematis melalui pemograman, algoritma dan analisis data, serta dapat diterapkan dalam merancang bahan ajar yang lebih dinamis dan adaptif sesuai kebutuhan para siswa. Gabungan keduanya akan menghasilkan bahan ajar digital yang informatif dan responsive terhadap perkembangan kondisi siswa, sehingga dapat meningkatkan efektifitas dan efisiensi dalam proses pembelajaran. Kegiatan pelatihan ini dilakukan dengan metode ceramah, diskusi dan praktikum langsung kepada guru di SD Negeri 104276 Pulau Tagor. Melalui kegiatan pengabdian ini juga, diharapkan keterampilan guru dalam menyusun bahan ajar digital di sekolah dapat lebih menarik dan efektif.

Co-Authors Abdul Rahman Hakim Ahmad Zein Alfin Farma Amanada Dwi Stephanie Harsyat Raq Indira Salsabiela Jeli Purama Sari Buulolo Juli Megawati Br Silitonga Khairul Azmi Meidy Sriska Nanda Putra Nora Anisa Br Sinulingga Nora Anisa Br. Sinulingga Rafika Purba Resi Amalia Rini Laraswani Utami, Yulia Vinsensia, Desi Windy Nadia Yuda Perwira

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