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USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION Mastura Sofyan; Zulfadli A. Aziz; Bukhari Daud
English Education Journal Vol 11, No 4 (2020)
Publisher : Universitas Syiah Kuala

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Abstract

Advertisement is one of the essential types of mass communication expected to persuade people to buy  products or services. In advertisement, language use should be persuasive because it intends to influence the customers to purchase the items. Using figurative expression in advertisement is one way to attract consumers ‘attention. This qualitative research was aimed at finding out the types of figurative expression and its function used in cosmetic advertisements advertised on Indonesian television. The data of this research were the cosmetic advertisements showed on Indonesian television in 2018 that employed English figurative expression in slogan of the advertisement. From 23 data identified, the researchers found that all of them deployed figurative expressions in various types. The most dominant figurative expression found in this research was hyperbole. It was found that out of 23 advertisements, twelve of advertisements used hyperbole expression, whereas personification expression was found in one advertisement. Besides, the researchersfound five advertisements using repetition expression, two advertisements employing metaphor expression, two slogans of advertisement using simile expression, and one parallelism expression found in advertisement.
EMPLOYING GENRE BASED APPROACH WITH AUDIO DIALOGUE TO ENHANCE STUDENTS’ SPEAKING PERFORMANCE Rahmi Rahmi; Asnawi Muslem; Bukhari Daud
English Education Journal Vol 11, No 1 (2020)
Publisher : Universitas Syiah Kuala

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Abstract

This study was aimed at investigating whether the implementation of Genre-Based Approach through Audio Dialogue can significantly enhance students’ speaking performance of SMPN 2 Muara Tiga and finding out the students’ responses toward the implementation of Genre Based Approach with Audio Dialogue. To achieve the purposes, the present study employed a quasi experimental research design. The population of the study is 100 students. By employing random sampling technique, 40 students were selected to be the sample of the study, comprising 20 students in class VIII-1 as an experimental class, and 20 students in class VIII-3 as a control class. To collect the data, the instruments employed were a series of tests, namely, pre-test and post-test, and also questionnaire. The data obtained from pre-test and post-test were analysed by employing SPSS 23 to find out t-test value of two classes, namely, experimental and control class. In addition, the data obtained from the questionnaire’s result were also analysed by employing SPSS 23 to examine the students’ responses of experimental class toward the use of Genre Based Approach with Audio Dialogue. The result of t-test showed that ttest (4.269) is higher than ttable  (2.086). Employing independent samples t test, the sig. 2-tailed value (0,007) (0.05) revealed that Ha is accepted and H0 is rejected. Additionally, the students gave a very positive responses (90%) toward the use of Genre Based Approach with Audio Dialogue. To sum up, the implementation of Genre based Approach with audio dialogue is effective in enhancing students’ speaking performance in terms of accuracy, comprehensibility, and fluency and motivation. It is recommended that future related research conduct a study with integrated skills.
The analysis of best-seller fantasy novel covers in 2019 through multimodal lens Arinal Haqqiyah Ahmad; Bukhari Daud; Dohra Fitrisia
English Education Journal Vol 12, No 1 (2021)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/eej.v12i1.19140

Abstract

The purpose of this research was to analyze ten covers of 2019 best-seller fantasy novels through multimodal. The research method used was qualitative research. The objects in this research were ten book covers of 2019 best-seller fantasy novels. The instruments used were documentation that aimed at obtaining data, including relevant books, study, activity reporting, relevant research data. Content analysis was used to obtain the data. This study used five phased cycles in analyzing the data; compiling, disassembling, reassembling, interpreting, and concluding. The result of analyzing the novels is emphasized in two focuses, including representation and interactive function. Several novels have a narrative aspect, while others contain conceptual interpretation, which is part of a representative function. It was very challenging to interpret some implicit meaning of the symbols in some of the novels as it requires mythical knowledge. Therefore, it is expected that understanding the implicit meaning comprehensively will make readers easier to understand the story outline of the novel.
DYSPHEMISM USED IN PROHABA NEWSPAPER Intan Maulana; Zulfadli A. Aziz; Bukhari Daud
English Education Journal Vol 11, No 4 (2020)
Publisher : Universitas Syiah Kuala

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Abstract

The unique use of language plays an important role in media, especially for the journalist business like newspapers. As a strategy to develop journalistic business, many mass media work hard to attract the reader's attention, such as the use of language style of dysphemism. This research aimed at finding out the types of dysphemism and its function contained in Prohaba Newspaper, a daily newspaper published in Banda Aceh. In this qualitative research, the data were obtained from the newspaper published in June-December Edition 2018. The data were analyzed and categorized based on the types of dysphemism proposed by Warren (1992) and its functions by Allan and Burridge (2006). It was found that Prohaba  contains the five types of dysphemism with their own functions. Out of 26 dysphemism, the most dominant dysphemism type, 14 cases, that was found in this research was dysphemism with the function to insult. Term of insult or disrespect type was found in three pieces of news which compared people to animals. Furthermore, taboo terms were used in other three pieces of news, and the last three of news used euphemistic dysphemism type.
Experiencing English: A Textbook Evaluation on the Cultural Loads Yunita Dewi Wahyuni; Novalia Rizkanisa; Iskandar Abdul Samad; Bukhari Daud
AT-TA'LIM Vol 26, No 3 (2019)
Publisher : Institut Agama Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1423.248 KB) | DOI: 10.15548/jt.v26i3.555

Abstract

This research aimed at investigating the cultural contents implied in the English textbook entitled Experiencing English. A qualitative method was used in this research which analyzed the English textbook. The data source of this research was the English textbook for Junior High School students entitled Experiencing English. The instrument used for collecting data was only from documentation in form of textbook. Then the data were analyzed by using Byram et al. (1994) framework to investigate the aspects of culture. In this research analyzed the nine aspects that have to be included in the EFL textbook. The result showed that stereotypes and national Identity is more frequently used in experiencing English. This aspect represents the target culture stereotypes and national identity which is commonly focused on the British and American culture. Finally, the conclusion led to the cultural content that is frequently used in Experiencing English textbook is target language culture. Notwithstanding, the source/local culture values as drafted in the 2013 Curriculum is still implied in the textbook as intended to enable the students to reflect their own culture in English.
Second Language Interference towards First Language Use of Japanese Learners Zulfadli Abdul Aziz; Bukhari Daud; Syafira Yunidar
IJELTAL (Indonesian Journal of English Language Teaching and Applied Linguistics) Vol 4, No 1 (2019): Indonesian Journal of English Language Teaching and Applied Linguistics
Publisher : Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5397.45 KB) | DOI: 10.21093/ijeltal.v4i1.410

Abstract

There have been many studies on first language interference towards learners’ second or foreign language learning, but not many on the otherwise. This study investigates the effects of learning Japanese as a foreign language towards learners’ first language use, Indonesian. The data for this qualitative study were obtained from five Japanese learners who had different backgrounds of Japanese learning. Observation and interview were used as the research instruments to collect the data in this study. The results were found that the learners showed foreign language effects; grammatical aspects and borrowing. In short, learning a foreign language (FL) influences learners’ first language (L1), which means that learning Japanese language had affected the learners’ first language, Indonesian. It can be concluded that learning a second or foreign language may interfere a learner’s first language.
The Analysis of Satire in Stand Up Comedy Indonesia (Suci) 8 Kompas TV Afrina Nanda Jaya; Bukhari Daud; Lismalinda Lismalinda
Research in English and Education Journal Vol 7, No 2 (2022): June 2022
Publisher : Universitas Syiah Kuala

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Abstract

This research deals with satire in Stand Up Comedy Indonesia (SUCI) 8. The objectives of this study were to find out the types of satire which were applied in Stand Up Comedy Indonesia (SUCI) 8 based on Abrams’ and Harphams’ theory and the differences betweeen the use of types of satire to the age group of the speaker on the 10 performances. This research applied a qualitative method. The subject of this research was the “Stand Up Comedy Indonesia (SUCI) 8” and types of satire also the differences that found as the object. The findings of this research shows that there were three types of satire found in this research, they were Juvenalian, Horation, and Manippean Satire. It found 17 utterences consist of satire, there were Juvenalian 5 utterences, Horation 10 utterances, and Manippean 2 utterances. Horation was the most dominat types found in this research. Whereas for the differences betweeen the use of types of satire to the age group of finalist on the 10 performances, it found that  there were no any differences in using types of satire despite the age difference among the finalists. As further recommendation, the researcher is expect there will be another research about analyzing satire in other literary works or the next edition of SUCI. 
An Analysis of Code Mixing Used by Students in Learning English Eka Maulidar; Bukhari Daud; Nurul Inayah
Research in English and Education Journal Vol 5, No 3 (2020): August 2020
Publisher : Universitas Syiah Kuala

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Abstract

This research focused on analyzing the use code mixing in the terms of types and most dominant type used by students at SMA N 1 Bandar Baru. The objective of this study is to measure the frequency of code mixing occurrences and the most dominant type that students used. The research methodology used in this research was descriptive qualitative method. The subjects of this research were the students at SMA N 1 Bandar Baru. The subject are selected by using random sampling which the researcher randomly chooses the students from eleven grade. This research used observation in collecting the data. The researcher observed, recorded the data and take notes from the beginning until the end of the class. The data collection was done in three meetings a week and was take 90 minutes in one meeting. The result form observation shows that there were three types of code mixing used by students in in learning process, namely intra sentential code mixing , intra lexical code mixing and involving change of pronunciation. Intra sentential code mixing was the dominant type used by students in learning process, with total 72 utterances which is 61 utterances (85%) included intra sentential code mixing, 7 utterances (10%) included intra lexical and 4 utterances (5%) included Involving change of pronunciation.
Analysis of Moral Values in Jojo Rabbit Movie Muhammad Irvan Syawal; Bukhari Daud; Iskandar Abdul Samad
Research in English and Education Journal Vol 6, No 3 (2021): August 2021
Publisher : Universitas Syiah Kuala

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Abstract

This research is a literary study on moral values found in “Jojo Rabbit” movie. A descriptive qualitative was undertaken to investigate the research question in this study. Kinnier’s theory (2000) was used to analyze the data related to the types of moral values of the movie. The subject of this research is “Jojo Rabbit” movie and the moral values are the objects. The results of the study showed that there are three of the four types of moral values found in “Jojo Rabbit” movie, namely ”commitment to something that greater than oneself”; “self-respect with humility, self-discipline, and acceptance of personal responsibility”; and “respect and caring the other”.The most frequent type of moral values used in the movie is “respect and caring the other”. 
The Problems Faced by Students in Classroom Presentation Riski Shafira; Bukhari Daud; Nurul Inayah
Research in English and Education Journal Vol 3, No 4 (2018): December 2018
Publisher : Universitas Syiah Kuala

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Abstract

This study aimed at investigating the speaking problem faced by the students of English Education Department of Teacher Training and Education Faculty of Syiah Kuala University in conducting presentation. It was also intended to find out the factors that cause those problems in classroom presentation. A descriptive qualitative study was undertaken by handing out the questionnaire to 20 students of 2017 academic year and interviewing 6 of them in order to attain the needed data in this study. The respondents were chosen by using purposive sampling. The results from questionnaire showed that there were four problems that students’ faced in doing classroom presentation; those problems are the use of mother tongue, the lack of vocabulary, inhibited to speak in public, and lack of confidence. The result of interview revealed the factors that cause those problem are the students feel more comfortable if they mix the language, the lack of vocabulary that makes them hesitant to speak and have nothing to say, fear of making errors or mistakes and nervousness, and fear of being mocked by the other students.