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All Journal MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia LUGAS Jurnal Komunikasi Humaniora Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Communicology: Jurnal Ilmu Komunikasi Communications Warta Ikatan Sarjana Komunikasi Indonesia Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Journal of Servite International Journal of Science and Society (IJSOC) ASPIRATION Journal
Yolanda Stellarosa
Institut Komunikasi Dan Bisnis LSPR
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Formation of Adolescents’ Understanding of Stunting Through The Communication Skilled Program at Vocational Schools Stellarosa, Yolanda; Chrisdina, Chrisdina; Wempi, Jefri Audi; Septiana, Rizka
Communicare : Journal of Communication Studies Vol. 10 No. 2 (2023): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010220234

Abstract

Stunting is a chronic malnutrition problem caused by a lack of nutritional intake for a long time resulting, in impaired growth in children. The Bandung Regency area is one of the areas experiencing an increasing number of stunting in years. Adolescents who are assumed to be the main element who should understand stunting, are not yet proven to be strong. A unique way is needed and should not give them the impression of being forced to learn new things. Communication and socialization training related to stunting issues is a strategy to instill an understanding of the importance of a healthy lifestyle as stunting prevention, as well as provide provisions to be able to disseminate this information through various innovations that can make their peers interested in stunting issues. This study used a quantitative research method, by distributing questionnaires to students at SMK Bintara Rancaekek, Linggar Village, West Java. The results of the study show that most respondents have a good understanding of stunting, which includes characteristics, causes, prevention, and participation or role, that adolescents want to carry out as agents of change in stunting prevention. Based on the results of the research, the provision included in communication training materials can be an alternative way of educating youth in the village. Keywords: Stunting, Adolescent Understanding, Communication Training, Agent of Change
PENERAPAN ARTIFICIAL INTELLIGENCE SERIAL VIDEO ANIMASI SUKACANTING DAN PELATIHAN KEMAMPUAN KOMUNIKASI Stellarosa, Yolanda; Chrisdina, Chrisdina; Hutagaol, Olivia Deliani
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2704

Abstract

One of the national health problems that requires special attention and handling from various parties, namely from the central government, regional governments, and the family level, is stunting. Sukamulya Village is one of the villages in Rancaekek District, Bandung, West Java, located in the Citarum River watershed (DAS), which runs a stunting prevention program with three hamlets in it. Currently, one of the targets of stunting education is teenagers. The problem faced when targeting teenagers as targets for education and agents of change, especially in Sukamulya Village, is that the material on stunting has not been packaged with the approach style of teenagers who enjoy technology-based information. In addition, teenagers consider this unimportant because the education provided is too dull and delivered by people they feel are too old (the same age as their parents). So, a training activity was carried out to make an animated video series based on artificial intelligence (AI) called Sukacanting, a method of stunting education and public speaking training to improve public speaking skills in providing stunting prevention education. With the training and creation of AI-based animated videos, several Posyandu cadre youth have improved their skills in creating, managing, and developing health education videos and public speaking skills.
Diffusion of Innovation Process of the ESQ Public Speaking Model in the Communication Training Development Efendi, Yusran; Kristanti, Shinta; Ridwan, Qilan Umara; Stellarosa, Yolanda
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1029

Abstract

Public speaking is an important communication ability that influences numerous areas of life, including business, school, and daily life. As the generation's decision-making and education evolve, public speaking modules should be innovated to keep knowledge current and enlighten students' challenges in public speaking, such as psychological conditions, language competence, and topical knowledge both internal and external. External challenges, such as learning environments and performance conditions, can have an impact on students' confidence and ability to speak. The research uses The diffusion of innovation theory by Rogers to find out the process of the ESQ Public Speaking Model in the Communication Training Development. This study adopts a qualitative descriptive methodology, collecting data from a variety of sources to analyze the creation and diffusion of the ESQ public speaking model, which includes an analysis of interview findings from ESQ Training Institute students and graduates. As a result, the ESQ Public Speaking method has demonstrated diffusion of innovation towards its module by enhancing the audience's visual, auditory, and kinesthetic delivery modalities and awareness, as well as by developing his own capital, which includes his spiritual, mental, and emotional intelligence. raising individuals' sense of self-worth, communicating ideas clearly, and being conscious of creating a mental and spiritual balance to boost confidence by enabling participants to activate their minds and souls through the law of mindfulness, the ESQ public speaking method creates an internal component in addition to an exterior one, which is its most unique innovation.
PEMANFAATAN AKUN INSTAGRAM @HANAN_ATTAKI SEBAGAI MEDIA DAKWAH Stellarosa, Yolanda; Utari, Dea Ajeng; Zaki, Muhammad Yefa
Communications Vol. 4 No. 2 (2022): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.4.2.2

Abstract

Instagram saat ini tidak hanya sebagai media membagikan foto dan video untuk pertemanan tetapi juga digunakan untuk kegiatan bisnis seperti promosi ataupun digunakan juga untuk kegiatan keagamaan seperti berdakwah. Instagram dapat dikatakan menjadi medium untuk menjangkau masyarakat yang luas dan membangun trend baru dalam kegiatan berdakwah. Hal ini dilakukan melalui akun Instagram @hanan_attaki yang memanfaatkan Instagram sebagai media untuk berdakwah. Tujuan penelitian ini yaitu untuk mendeskripsikan dan menganalisis pemanfaatan akun Instagram @hanan_attaki yang dimiliki oleh Ustadz Hanan Attaki sebagai media dakwah; dengan teori persuasi dan didukung oleh konsep dakwah. Penelitian ini menggunakan metode deskriptif kualitatif dengan narasumber tim Ustadz Hanan Attaki dan empat followers akun instagram @hanan_attaki. Hasil penelitian menunjukkan bahwa akun Instagram @hanan_attaki dibuat untuk mengimbangi konten negatif yang ada di Instagram. Akun @hanan_attaki berdakwah mengenai pandangan baru tentang Islam dan lebih mengenal Allah SWT, menebar pesan Islam tersebut lewat trend melalui program-progam yang dibentuk oleh UHA dan Tim, serta memanfaatkan fitur-fitur yang ada seperti foto, video, penggunaan tagar, instagram story serta IGTV. Keywords: Dakwah, Instagram, Kegiatan Keagamaan, Media Sosial, Persuasi
The Influence of Brand Ambassadors in Building Brand Image and Their Impact on Purchasing Decisions for Scarlett Whitening Products Arief, Alya Luthfiyyah; Puspasari, Tri Ratih; Stellarosa, Yolanda
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1202

Abstract

The Indonesian cosmetic industry is experiencing significant growth, driven by high consumer demand and an expanding market. This burgeoning industry has attracted several Indonesian celebrities to venture into the cosmetic business. The advancement of technology has subtly transformed the lifestyle of society, especially with the advent of social networks, which have provided business players with numerous marketing strategies that capture public attention. One such strategy is the use of brand ambassadors, who have become increasingly prominent in helping businesses introduce their products. The aim of this research is to understand the impact of brand ambassadors on building brand image and their subsequent effect on purchasing decisions of Scarlett Whitening products. This study utilizes the Elaboration Likelihood Model theory and employs a descriptive quantitative method. The population of the study consists of women aged 18-28 who use Scarlett Whitening products and follow the Instagram account @scarlett_whitening, totaling 100 respondents. The analysis techniques employed in the study include instrument testing, descriptive analysis, classical assumption testing, multiple regression analysis, correlation testing, and the Sobel test. The findings of the research reveal a positive and significant influence of brand ambassadors on both brand image and the purchasing decisions of Scarlett Whitening products. The researcher hopes that Scarlett Whitening will consider this study as a valuable reference in selecting brand ambassadors with similar criteria to enhance their brand image and its impacts. By strategically choosing brand ambassadors who resonate well with the target audience, Scarlett Whitening can strengthen its market position and drive consumer purchase decisions more effectively.
Co-Authors Arief, Alya Luthfiyyah Chrisdina Chrisdina, Chrisdina Clarissa Maureen Denise Ferinda Sutanto Desy Iwanti Dhita Widya Putri Efendi, Yusran Febri Irawan Gracia Rachmi Adiarsi Greta Ariati Mulyosantoso Ikhsano, Andre Kimberly Gavrila Haranata Lusiana Cindy Irawan Marsha Ruth Handoko Martha Warta Silaban Martha Warta Silaban Martha Warta Silaban Mengmeng Guo Muhammad Yaumul Rizky Nadia Husna Wear Nesya Pravitasari Suherman Nugraeni, Dunola Tri Nurul Hidayah Olivia Deliani Hutagaol Puspasari, Tri Ratih Ridwan, Qilan Umara Sandra Jasmine Firyal Septiana, Rizka Shinta Kristanti Silaban, Martha Warta Utari, Dea Ajeng Wempi, Jefri Audi Zaki, Muhammad Yefa