Article Per Year (5 Year)
p-Index From 2021 - 2026
1.829
P-Index
This Author published in this journals
All Journal Wahana : Tridarma Perguruan Tinggi Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Journal of Servite Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Kanigara EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Komunikasi Massa
Tanti Hermawati
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Physics Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Strategi Kreatif Kerajinan Payung Muto Menjadikan Desa Tanjung sebagai Desa Wisata di Klaten - Jawa Tengah Likha Sari Anggreni; Ina Primasari; C. H.D. Surwati; Prahastiwi Utari; Tanti Hermawati
Journal of Servite Vol. 2 No. 1 (2020): Journal of Servite
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat (LP3M), Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/102002120201

Abstract

Pengembangan desa wisata menjadi salah satu cara yang dapat ditempuh untuk memberdayakan masyarakat dan meningkatkan perekonomian desa. Kearifan lokal yang dimiliki masing-masing desa menjadi potensi yang dapat berkembang secara optimal dan bermanfaat bagi masyarakat. Desa Tanjung, Juwiring, Klaten menjadi salah satu daerah yang sedang merintis pembangunan desa wisata dengan industri payung lukis muto sebagai produk utamanya. Untuk mencapai kesuksesan, masyarakat setempat wajib menerapkan perencanaan dan pengelolaan yang strategis. Penelitian ini menganalisis masalah yang berkaitan dengan pariwisata di Desa Wisata Tanjung, yaitu desa wisata ini belum melakukan pemasaran yang optimal, dan kemudian menemukan solusinya dengan menyusun strategi kreatif dan media sebagai suatu strategi promosi yang diejewantahkan dalam integrated marketing communication (IMC). Penelitian ini diharapkan dapat dijadikan sebagai rujukan dalam implementas perwujudan Desa Wisata Tanjung Kecamatan Juwiring
Pelatihan Produksi Konten dan Pengelolaan Sosial Media untuk Pemula dan Pelaku UMKM di Desa Karangtalun Magelang Prahastiwi Utari; Tanti Hermawati; Chatarina Heny Dwi Surwanti; Adolfo Eko Setyanto; Firdastin Ruthnia Yudiningrum
Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Vol 2, No 2 (2022): October 2022
Publisher : Universitas Pendidikan Indonesia Kampus Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peran sosial media dan media digital saat ini sudah semakin luas dan berkembang. Motif menggunakan sosial media sudah semakin bervariasi dari memenuhi kebutuhan informasi, hiburan hingga kebutuhan ekonomi. Beda jenis sosial media beda pula cara orang memproduksi konten yang akan di publikasikan di sosial media tersebut. Hadirnya platform sosial media seperti TikTok, Reels Instagram, Story Whatsapp dan lainnya menambah tingkat kreatifiktas pengguna dalam mengembangankan jenis konten yang diproduksi. Selain itu platform sosial media saat ini juga menyediakan analytic tools dimana biasanya seseorang atau sebuah brand dapat memonitor tingkat engagement konten di sosail medianya. Parameter ini memberikan informasi mengenai berapa banyak jumlah likes, comment dan share dalam rentang waktu tertentu. Engagement yang banyak tentunya menunjukkan bahwa audiens berminat dengan konten tersebut. Maka dari itu dengan berkembangnya fasilitas dari produsen media sosial dan semakin luasnya fungsi sosial media yang dapat meningkatkan keuntungan secara ekonomi baik personal maupun brand maka kami bermaksud membuat pelatihan produksi konten dan pengelolaan sosial media untuk pemula dan pelaku UMKM di Desa Karangtalun, Kecamatan Ngluwar, Kabupaten Magelang. Di mana lokasi tersebut dipilih karena adanya peluang bisnis desa wisata yang mulai berkembang daerah Kabupaten Magelang. Diharapkan dengan pelatihan tersebut dapat membantu masyarakat Desa Karangtalun, Kecamatan Ngluwar, Kabupaten Magelang untuk lebih kreatif dalam memasarkan desa wisatanya melalui pembuatan konten sosial media yang lebih menarik dan dapat menjual desa wisatanya tidak hanya untuk lingkup nasional tetapi juga internasional
PENGUATAN KOMUNIKASI KELUARGA DALAM PENCEGAHAN PENYEBARAN COVID-19 Prahastiwi Utari; Eka Nada Shofa Alkhajar; Tanti Hermawati; Chatarina Heny Dwi Surwati; Firdastin Ruthnia Yudiningrum; Adolfo Eko Setyanto; Annisaa Fitri
Kanigara Vol 3 No 1 (2023): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v3i1.6361

Abstract

Family communication is one of the most important forms of communication. Good family communication can prevent the spread of COVID-19. One of the ways is to share information and messages related to the disease. This community service activity was carried out in Karang Village, Delanggu, Klaten. This service activity provides counseling to the target of community service to be able to strengthen and implement good family communication as a means of preventing the spread of COVID-19. The result achieved from this community service activity is that the target of community service realized the importance of strengthening and implementing good family communication to take care of each other in the family from various bad things including COVID-19.
Pelatihan Komunikasi Pemasaran Terpadu Kewirausahaan Olahan Ikan Nila di Desa Ponggok Kabupaten Klaten Prahastiwi Utari; Tanti Hermawati; Adolfo Eko Setyanto; Firdastin Ruthnia Yudiningrum; Chatarina Heny Dwi Surwanti; Likha Sari Anggreni; Annisaa Fitri; Eka Nada Shofa Alkhajar
Ekobis Abdimas Vol 2 No 1 (2021): Juni
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.2.1.3918

Abstract

Kewirausahaan masyarakat memerlukan banyak dukungan dari institusi perguruan tinggi. Salah satunya adalah transfer pengetahuan untuk memberdayakan masyarakat. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Ponggok. Kegiatan pengabdian ini melatih mitra untuk dapat menerapkan komunikasi pemasaran terpadu dalam usaha olahan ikan. Hasil yang dicapai dari kegiatan pengabdian kepada masyarakat ini adalah mitra menyadari pentingnya mengimplementasikan komunikasi pemasaran terpadu yang mana dapat membantu untuk meningkatkan penjualan dan meningkatkan kualitas usaha mereka.
Dari Barter ke Online Shop: Konvergensi Penggunaan Media di Masa Pandemi COVID-19 Prahastiwi Utari; Eka Nada Shofa Alkhajar; Emi Widiyanti; Tanti Hermawati
Wahana Vol 75 No 2 (2023): Wahana Tridarma Perguruan Tinggi
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/wahana.v75i2.7599

Abstract

The COVID-19 pandemic has brought difficulties in various sectors of life, one of which is in the economic field, especially regarding the existence of traditional market traders. The lack of visitors due to the large-scale restrictions on people’s movement and the fear of contracting COVID-19 when interacting with other traders or buyers make the lives of traditional market traders more complicated and slumped. Indo Barter Community is a community that conducts a bartering process with traditional market traders to help them meet their daily needs. The bartering process is not only done conventionally using direct communication but also using digital media. Recording the entry and exit of goods, determining the selling price, and managing the payment system are done through a computerized program. In addition, the Indo Barter community also re-markets the barter results through WhatsApp and Instagram. The increasing customer demand has led the Indo Barter community to expand the market into an online shop.
Negotiating the screen: Indonesian audience reception of AI virtual characters and its implications for film marketing communication Chatarina Heny Dwi Surwati; Eka Nada Shofa Alkhajar; Tanti Hermawati; Laurence Lingat Ramos
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 21 No. 1 (2026)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v1i21.7829

Abstract

This study examines how Indonesian film audiences receive virtual characters built with artificial intelligence (AI), and it asks what that reception implies for film marketing communication. Screen culture, in this article, refers to the shared viewing habits, tastes, and meaning-making practices through which audiences engage with moving images. The objectives are to map the patterns of audience reception, to explain how cultural background mediates the meaning audiences assign to virtual characters, and to translate those patterns into specific implications for marketing. Data were gathered through an online survey of 36 purposively selected respondents who are students, alumni, and practitioners in communication and film, so the design is exploratory rather than representative of the national audience. Analysis combined descriptive statistics with thematic coding of open-ended answers. The results reveal a consistent pattern of negotiated reception. Familiarity with computer-generated imagery is high, yet concern about losing acting authenticity (80.6%) and reducing actor employment (69.4%) remains pronounced, and most respondents accept virtual characters only for certain roles (77.8%). Audiences also prefer characters that look openly artificial (52.8%) over near-human ones, a preference that reads as a way of avoiding uncanny valley discomfort. Read through Hall's encoding and decoding model and Mori's uncanny valley, these findings extend reception theory to AI character reception in a non-Western screen culture, and they direct marketing toward genre-calibrated, transparency-led positioning rather than technology-centred promotion.
Strategi Komunikasi Pemasaran Produk Kerajinan Anyaman Umkm Rumah Anyam Krisajo Di Desa Sambirejo Kecamatan Jiwan Kabupaten Madiun Mohamad Afwan Ghoffar; Tanti Hermawati
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95624

Abstract

UMKM Rumah Anyam Krisajo, located in Desa Sambirejo, Kecamatan Jiwan, Kabupaten Madiun, not only plays a role as a driver of the local economy by creating job opportunities and business prospects but also serves as a guardian of cultural heritage by introducing traditional weaving arts to a broader market. This study aims to analyze the marketing communication strategies employed by Umkm Rumah Anyam Krisajo in promoting their weaving products in Desa Sambirejo, Kecamatan Jiwan, Kabupaten Madiun. The research uses a qualitative method with a marketing communications mix theory approach. The study involves five key informants, including the manager of Rumah Anyam Krisajo, consumers, and partners involved in product marketing. Purposive sampling was used to select the informants. The findings reveal that in executing its marketing communication process, Rumah Anyam Krisajo undertakes several planning stages, including identifying communicators, analyzing audience needs, crafting messages, selecting media and communication channels, and evaluating communication effects. The implementation of marketing communication strategies encompasses six main aspects: sales promotion, events and experiences, public relations and publicity, interactive marketing, word-of-mouth marketing, and personal selling. This study is expected to provide deeper insights into the effectiveness of marketing communication strategies used by SMEs in reaching their market and promoting their products more broadly and efficiently.
Pengaruh Beauty Influencer terhadap Minat Beli Produk Kosmetik di Kalangan Followers Akun Tiktok @tasyafarasya Gendis Fahira Atsiilah; Tanti Hermawati
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106986

Abstract

The development of technology and social media has provided new opportunities in marketing strategies, including through the use of beauty influencers on TikTok. This study aims to examine the effect of argument quality, source credibility, and source attractiveness of the @tasyafarasya TikTok account on purchase intention of cosmetic products among followers. This research framework is based on the Elaboration Likelihood Model (ELM) theory with a focus on the persuasion process through central and peripheral routes. This research uses a descriptive quantitative method with a questionnaire survey as a data collection instrument. The research sample involved 100 respondents who were followers of the @tasyafarasya TikTok account. The data obtained were analyzed using multiple linear regression statistical tests to measure the effect of each independent variable on purchase intention. The results showed that argument quality, source credibility, and source attractiveness have a significant positive effect on purchase intention of cosmetic products. Simultaneously, the three variables also have a significant influence on purchase intention. This finding confirms that marketing strategies through beauty influencers with convincing narratives, high credibility, and strong appeal can encourage an increase in consumer purchase intention.
Pengaruh E-WOM dan Brand Image Terhadap Keputusan Pembelian dengan Brand Trust sebagai Variabel Mediasi Produk Kosmetik di Kalangan Follower Akun Instagram @somethingofficial Janet Devagaluh Athalla; Tanti Hermawati
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115344

Abstract

The growth of digital platforms has changed how people behave as a consumers and opened new ways for brands to promote their products, especially on social media like Instagram. This study aims to analyze how electronic word of mouth (e-WOM) and brand image influence purchase decisions with brand trust as a mediating variable. The research focuses on followers of Somethinc’s official Instagram account. This study uses a descriptive quantitative method with data collected through questionnaire. A total of 100 respondents who follow Somethinc on Instagram participated. The data were analyzed using multiple linear regression and the Sobel test to examine both direct and indirect effects. The results show that e-WOM and brand image have a significant positive effect on brand trust. Brand trust also has a significant effect on purchase decisions. Moreover, brand trust plays a significant role in mediating the relationship between e WOM and brand image on purchase decisions. These findings highlight that building brand trust through positive e-WOM and a strong brand image can help increase consumers intention to buy.
Analisis Sentimen Fatwa Untuk Meningkatkan Strategi Komunikasi Majelis Ulama Indonesia Muhammad Taufik Sekti; Andre Novie Rahmanto; Tanti Hermawati
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 9 No. 1 (2026): September 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v9i1.2413

Abstract

Fatwa MUI No 83 Tahun 2023 menimbulkan kontroversi dan pro-kontra di tengah masyarakat. Studi ini bertujuan memahami dinamika persepsi publik, terutama sentimen negatif, untuk memperbaiki strategi komunikasi MUI. Penelitian ini menggunakan metode kualitatif, dengan analisis sentimen untuk memberikan gambaran yang komprehensif. Data dikumpulkan dari 10 unggahan Instagram MUI antara November 2023 dan Agustus 2024, dengan komentar dikategorikan menjadi positif, negatif, atau netral. Hasil menunjukkan adanya dominasi sentimen negatif yang jelas dan persisten, mencapai 62% dari total komentar di hampir semua unggahan. Tema utama sentimen negatif meliputi kekhawatiran tentang dampak ekonomi dan PHK, ketidakjelasan daftar produk yang ditargetkan, dan persepsi inkonsistensi sikap MUI. Penyebab utama yang teridentifikasi adalah kegagalan komunikasi awal, kurangnya pemahaman publik mengenai cakupan fatwa, dan misinformasi. Simpulan menekankan bahwa strategi komunikasi yang berhasil harus proaktif, berfokus pada edukasi publik mengenai tujuan dan dampak fatwa, serta mengatasi langsung persepsi negatif untuk menjaga kepercayaan publik.
Co-Authors Adolfo Eko Setyanto Adolfo Eko Setyanto Andre Novie Rahmanto Annisaa Fitri C. H.D. Surwati Chatarina Heny Dwi Surwati Chatarina Heny Dwi Surwati Eka Nada Shofa Alkhajar Eka Nada Shofa Alkhajar Eka Nada Shofa Alkhajar Emi Widiyanti Firdastin Ruthnia Yudiningrum Firdastin Ruthnia Yudiningrum Gendis Fahira Atsiilah Ina Primasari Janet Devagaluh Athalla Laurence Lingat Ramos Likha Sari Anggreni Mohamad Afwan Ghoffar Muhammad Taufik Sekti Prahastiwi Utari Prahastiwi Utari Prahastiwi Utari