Article Per Year (5 Year)
p-Index From 2021 - 2026
1.8
P-Index
This Author published in this journals
All Journal JBT (JURNAL BISNIS dan TEKNOLOGI) JURNAL HOSPITALITI DAN PARIWISATA Journal of Innovation Research and Knowledge IIJSE Jurnal Ragam Pengabdian Jurnal Ekonomi, Manajemen, Akuntansi
Tjiptojuwono, Eko
Politeknik NSC Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pengaruh Harga, Rating, dan Ulasan Terhadap Keputusan Pembelian Barang di Marketplace Shopee Lailatul Fadilla; Regita Eka Aprilliana Santoso; Karina Dwi Nastiti; Eko Tjiptojuwono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.10428

Abstract

Tujuan utama studi ini adalah untuk mengkaji pengaruh signifikan dari tiga variabel kunci - harga produk, evaluasi produk (rating), dan umpan balik pembeli (review) - terhadap perilaku pembelian konsumen di marketplace Shopee. Latar belakang studi ini timbul asal pesatnya perkembangan industri e-commerce yg telah membarui pola perilaku konsumen, pada mana keputusan pembelian sekarang poly ditentukan sang gosip digital mirip harga, rating produk, dan ulasan berasal pengguna lain.Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatif, guna menguji hubungan sebab- dampak antara variabel-variabel yg diteliti. Data dikumpulkan melalui informasi lapangan online yg disebarkan pada pengguna Shopee yang sudah melakukan transaksi pembelian dalam kurun waktu enam bulan terakhir. Penelitian ini menerapkan metode regresi linier berganda guna menganalisis pengaruh gabungan (simultan) maupun individual (parsial) variabel-variabel prediktor terhadap variabel   terikat   keputusan   pembelian.Sesuai akibat analisis, diketahui bahwa secara simultan, harga, rating, serta ulasan mempunyai imbas yg signifikan terhadap keputusan konsumen pada melakukan pembelian. namun, ketika dicermati secara terpisah (parsial), hanya variabel harga yg menunjukkan dampak yg signifikan, sedangkan rating dan ulasan tidak memberikan akibat yg berarti. akibat ini menandakan bahwa harga masih sebagai pertimbangan primer konsumen dalam berbelanja di Shopee. Temuan ini bisa dimanfaatkan sang para pelaku bisnis daring buat merumuskan seni manajemen penetapan harga yang lebih kompetitif dan selaras dengan preferensi pasar.
Experiential Learning Kewirausahaan: Mengasah Ide Bisnis Pelajar dengan Lembar Kerja dan Business Model Canvas Siti Mahmudah; Habiburrochman; Eko Tjiptojuwono; Fri Medistya Anke Priyono
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/280qa227

Abstract

This community engagement program aimed to strengthen secondary students’ entrepreneurial competence through an experiential-learning-based training that integrates an idea-analysis worksheet (positive–negative) as scaffolding and Business Model Canvas (BMC) development. The program was conducted at SMA Mujahidin Surabaya on 27 January 2023 in a single intensive session (approximately 2 hours) involving 99 students. The implementation followed Kolb’s experiential learning cycle (concrete experience, reflective observation, abstract conceptualization, and active experimentation) delivered in four stages: character and idea elicitation, worksheet completion, BMC drafting, and presentation/reflection. Evaluation was carried out through participatory observation and artifact assessment using predefined indicators for the worksheet and each BMC block; achievement was calculated as the percentage of participants meeting the indicators. Results indicate that 85% of students completed the worksheet accurately and 78.5% completed all nine BMC blocks. The main difficulties were found in the financial blocks (cost structure and revenue streams), suggesting the need for staged financial-literacy support in follow-up sessions. Overall, the approach shows promise as a practical and replicable model for entrepreneurship education at the secondary level.
Co-Authors Achmat Efendi Agustina Dianova Amara Lintang Adani Anisa Anisa Anisa Anisa Aziza Nur Mai saroh Daffa Abdi Prasetya Efendi, Achmat Elfania Prenzi Andhira Fadilla, Lailatul Fri Medistya Anke Priyono Habiburrochman Ida Rusmawati Karina Dwi Nastiti Lailatul Fadilla Lilik Sumarni Lilik Sumarni Mai saroh, Aziza Nur Nastiti, Karina Dwi Novi Welyawati Regita Eka Aprilliana Santoso Salsadilla Evrita Santoso, Regita Eka Aprilliana Siti Mahmudah