Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific
Priyanka Verma
ABES Engineering College
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Consumer Behavior towards Ready-to-Eat (RTE) Market: A Study of MTR Foods Rupali Chaurasiya; Rudresh Pandey; Priyanka Verma; Xin Hui Kek; Daisy Mui Hung Kee; Xin Yi Yeoh; Pei Jia Wah; Regina Rokiah
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.305 KB) | DOI: 10.32535/ijabim.v5i2.859

Abstract

MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India’s and Malaysia’s consumers against the ready-to-eat (RTE) market. Online research and survey were done to collect the results. The factors influencing the consumer behavior includes price, convenience, taste, and nutrition. Most of the respondents are willing to make recommendation about MTR Foods. MTR Foods can improve its brand awareness by making more advertisement as there is around 27.9% of the respondents do not recognize the brand. Additionally, MTR Foods may conduct research in different states and countries for the company’s future planning.
The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Rajesh Kumar Nair; L. Sudershan Reddy; Priyanka Verma; Rudresh Pandey; Sienly Yuwono; Liem Gai Sin; Wong Yun Qi; Daisy Mui Hung Kee; Ooi Xin Gee; Tammy Wong Shao Ing; Tan Pei Yu
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.35 KB) | DOI: 10.32535/ijafap.v4i2.1116

Abstract

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic
Consumer Behavior towards Ready-to-Eat (RTE) Market: A Study of MTR Foods Rupali Chaurasiya; Rudresh Pandey; Priyanka Verma; Xin Hui Kek; Daisy Mui Hung Kee; Xin Yi Yeoh; Pei Jia Wah; Regina Rokiah
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i2.859

Abstract

MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India’s and Malaysia’s consumers against the ready-to-eat (RTE) market. Online research and survey were done to collect the results. The factors influencing the consumer behavior includes price, convenience, taste, and nutrition. Most of the respondents are willing to make recommendation about MTR Foods. MTR Foods can improve its brand awareness by making more advertisement as there is around 27.9% of the respondents do not recognize the brand. Additionally, MTR Foods may conduct research in different states and countries for the company’s future planning.
Co-Authors Daisy Mui Hung Kee L. Sudershan Reddy Liem Gai Sin Ooi Xin Gee Pei Jia Wah Pragya Goel Qoot Al Mutairi Rajesh Kumar Nair Rashi Bhardwaj Regina Rokiah Rudresh Pandey Rupali Chaurasiya Sahil Tyagi Sienly Yuwono Tammy Wong Shao Ing Tan Pei Yu Wong Yun Qi Xin Hui Kek Xin Yi Yeoh