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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Management Analysis Journal Jurnal Manajerial International Journal of Economics Development Research (IJEDR) International Journal of Applied Business and International Management Journal of International Conference Proceedings
Popy Rufaidah
Universitas Padjadjaran
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Swot Analysis Based on Total Quality Environmental Management: Case Study at PT. Yanaprima Hastapersada, Tbk. Lira Mustika Sari; Ratna Asri Solihati; Popy Rufaidah
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28.017 KB) | DOI: 10.32535/jicp.v1i2.315

Abstract

Environmental damage is a problem faced by the world globally due to environmental pollution from processing industrial production activities. Pollution can arise due to the negligence of the company in fulfilling its obligations and responsibilities towards the surrounding environment. This should be a concern for companies to participate in and be responsible for the company's external environment (ecology). Therefore, this study aims to identify the implementation of environmental strategies carried out by PT. Yanaprima Hastapersada, Tbk. The study used case study in exploring firm’s related practices of the four-element of Total Quality Environmental Management (TQEM). The SWOT analysis shows that the strength of the company come from the differentiation of its products offered to its target market; the brand reputation that became the identity of its product and company; the service quality to maintain the repeat orders from its customers; and the distribution channels to reach wider consumers in various locations. The study shows that the firm has applied the four-element of TQEM. These are: the use of machinery that is able to increase environmentally friendly productivity, the maintaintenance of the environmental's production, the application of the business ethics in the company, the development of waste storage, and the treatment of the waste that still has economic value.
The Development of Competitive Advantage Global Model of PT Tiphone Mobile Indonesia, Tbk: Case Study Using 4C Framework Aryo Wicaksono; Rivaldi Arissaputra; Popy Rufaidah
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.628 KB) | DOI: 10.32535/jicp.v1i1.217

Abstract

This paper discusses about the application of global competitive advantage with the 4C's Framework model (Hao Ma, 2004) that consists of Creation, Competition, Cooperation and Co-option variables.The research method used is case study that aims to present information in a structured, factual, and accurate way about the object that is under study. This study also uses SWOT Analysis method to identify strategic strengths and weaknesses as well as threats and opportunities facing the company. The results of the analysis are outlined in IFAS and EFAS analysis.The result of the research shows that the source of global competitive advantage of PT Tiphone Mobile Indonesia, Tbk. First, the Creation and Innovation variables are new product / market, effective organizational structure, organizational learning, superior corporate culture and creative human resource practice. Second, the Competition variables are timing and positioning, direct attack, flanking attack, and concentration. Third, the Cooperation variables are setting foothold, pooling resources, learning from partners, building alliances, weighing options. Fourth, the Co-option variables are enticiting the third party and co-opting customer. The application of these four variables produces a global competitive advantage variable that is divided into three types, namely ownership based, access based, and proficiency based.The research provides a managerial impact to the company that is under study, namely the implementation of 4C’s Framework model so the company has the advantage of competing globally. The Company achieves global competitive advantage based on ownership-based, access-based, and proficiency-based through the implementation of Creation and Innovation, Competition, Cooperation, and Co-option. Keywords: 4c’s framework, EFAS, IFAS, global competitive advantage, SWOT analysis.
Strategi Penciutan PT Garuda Indonesia Tbk Dalam Menghadapi Kesulitan Keuangan Kintan Rachmi Satyodriyani; Hesti Restarani; Popy Rufaidah
Jurnal Manajerial Vol 10 No 02 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i02.5459

Abstract

Background – PT Garuda Indonesia (Persero) Tbk has been facing financial distress for the last five years. This is indicated by a significant loss in the amount of annual income. The revenue from operational activities has not been able to provide a profit for the company because of the high operating expenses that must be incurred. Aim – This study aims to find out how PT Garuda Indonesia (Persero) Tbk overcomes the current financial distress through the implementation of a retrenchment strategy. Design / methodology / approach – This study uses a case study method by analyzing sources from the implementation of the retrenchment strategy at PT Garuda Indonesia. The type of data used is secondary data in the form of annual reports and financial statements of the company which is analyzed qualitatively. Findings – PT Garuda Indonesia is one of the airlines that implements a retrenchment strategy in overcoming the problem of financial distress to increase the company's profitability. The type of retrenchment strategy implemented is a turnaround strategy and a captive company strategy. Conclusion - The implementation of the turnaround strategy is realized through the contraction strategy, consolidation strategy, and outsourcing strategy. The implementation of the captive company strategy is realized through the sole supplier strategy, preferred provider strategy, and contract grower strategy. Research implication – The results of this research are expected to be a consideration for the management of other airlines that are facing similar financial distress so that the company can maximize revenue and maintain business continuity in the aviation industry. Limitations – The limitation of this study is that the analysis is only carried out on data sourced from documentation and literature related to the retrenchment strategy that has been implemented by PT Garuda Indonesia in overcoming the problem of financial distress
The Tiroca Model of PT Goto Gojek Tokopedia Tbk Lysandra Priscilla; Alvi Diani Khoirunissa; Popy Rufaidah
Management Analysis Journal Vol 12 No 3 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i3.68535

Abstract

This research aims to analyze the strategy of PT GoTo Gojek Tokopedia Tbk. by using the TIROCA model (Tangible, Intangible Resources, and Organizational Capabilities Analysis) as a basis for identifying the company's strengths and weaknesses. This research uses the qualitative research method with a case study approach to explore the company's strategic strengths and weaknesses through tangible assets, intangible assets, and organizational capabilities. The results showed that the company's sustainable competitive advantage comes from technology as a tangible resource, brand reputation as an intangible resource, and the company's ability to manage product development and improve the quality of human resources as an organizational resource capability. This research contributes to expanding the understanding of PT GoTo's business strategy and provides advice for making the right decisions in developing the business in the future.
The Model of Customer Misbehavior of Café Employees on Brand Commitment Maryam Hafidzah; Popy Rufaidah
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5476

Abstract

In the service industry, customer misbehavior is common. Disrespectful behavior in the workplace is common and employees often receive disrespectful treatment from customers. The purpose of this study was to find out the effect of bad behavior by customers on employee brand commitment. Mix Method (Quantitative and Qualitative) is used to maximize research results. The population that becomes the object of this study is cafe employees in Depok City. The number of samples used in this study was 237 respondents. Data was collected by distributing online and offline questionnaires and conducting in-depth interviews with 10 employees. SmartPLS and NVivo were used as software to analyze the data. The results showed that customer misbehavior has a significant negative effect on employee brand commitment. This shows that when the bad behavior from customers received by employees increases, employee brand commitment will decrease.
Customer Variety-Seeking and Brand Switching Intention: An Exploration of the Mediating Role of Customer Engagement Lysandra Priscilla; Popy Rufaidah
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 3: November 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i32023p217

Abstract

This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia. The data were gathered using a purposive sampling technique, and valid responses from 124 respondents were analyzed. The study results showed that customer variety-seeking significantly improves customer engagement. This study also found a non-significant direct effect of customer variety-seeking on brand switching intention and a negative significant effect of customer engagement on brand switching intention. In indirect relationships, customer engagement has a significant negative role in mediating customer variety-seeking and brand switching intentions. Aligned with social exchange theory, brand switching intention was found to be minimal since customer engagement is a significant mediator of customer variety-seeking and this switching. The findings have emphasized fostering customer engagement to increase customer retention.Keywords: Customer variety-seeking, Customer engagement, Brand switching intention, Social exchange theory
The Brand Trust As The Impact Of The Service Recovery Of The International Fast Food Restaurant Muhammad Daffa Lazuardi; Popy Rufaidah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6451

Abstract

This study aims to determine the influence of service recovery on brand trust among international fast-food restaurant customers in Bandung City. The service recovery variable encompasses distributive justice, procedural justice, and interactional justice. In contrast, the brand trust variable comprises two dimensions: fiability and intentionality. This study employs primary data gathered through an online survey of 215 respondents who are consumers of international fast-food restaurants and have experienced inappropriate service with an international fast-food chain outlet. The proposed hypothesis was tested using structural equation modeling (SEM). Based on the results of R-squared tests, path coefficient analysis, and SMARTPLS 3.0 software measurements, service recovery significantly and positively impacts brand trust for customers of international fast-food restaurants in Bandung City.
Development Global Competitive Advantage at PT Tiphone Mobile Indonesia, Tbk Case Study using 4C’s Framework Model Aryo Wicaksono; Rivaldi Arissaputra; Popy Rufaidah
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i1.75

Abstract

This paper discusses about the application of global competitive advantage with the 4C's Framework model (Hao Ma, 2004) that consists of Creation, Competition, Cooperation and Co-option variables in PT Tiphone Mobile Indonesia, Tbk.. The research method used is case study and SWOT Analysis method. The research provides a managerial impact to the company that is under study, namely the implementation of 4C’s Framework model so the company has the advantage of competing globally. The Company achieves global competitive advantage based on ownership-based, access-based, and proficiency-based through the implementation of Creation and Innovation, Competition, Cooperation, and Co-option.
Co-Authors Addinna, Dian Alvi Diani Khoirunissa Andreas Recki Prasetyo Anggita Ulfazia Rahmi Aryo Wicaksono Hesti Restarani Khalisa Balqis Khoirun Nisa Bahri Khoirun Nisa Bahri Kintan Rachmi Satyodriyani Lysandra Priscilla Maryam Hafidzah Muhammad Affan Gaffar Muhammad Aulia Rahman Muhammad Daffa Lazuardi Nadia Meirani Nurhasanah Nurhasanah Putri Tresnawati Ratna Asri Solihati Rivaldi Arissaputra Rivaldi Arissaputra Sari, Lira Mustika Sentika, Sarah Shelly Eka Agustina Zenita Apriani