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Revitalizing coastal economies through the integration of creative economy and culture for the Tongkole fishermen group, Manado Maru, Mister Gidion; Kimbal, Rahel Widiawati; Latuni, Glenie
Community Empowerment Vol 10 No 11 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.14942

Abstract

Karang Ria Beach is the sole natural beach in urban Manado, serving as both a public space and a primary livelihood source for local fishermen. Recently, the Tongkole Fishermen Group has faced declining catches, unstable income, and weak management and marketing capacities. This community partnership program aims to empower the group through an andragogic approach involving training, appropriate technology implementation, and continuous mentoring. Interventions focused on creative economy innovations, including cultural performances, creative competitions, decorative installations, and digital marketing strategies. The results showed a significant increase in management capacity and the emergence of new income streams, evidenced by a 520% rise in economic transaction activities. This program proves that integrating cultural creativity and marketing innovation can effectively revitalize coastal economies. Future recommendations include establishing cooperatives and diversifying experience-based tourism to sustain the program's impact.
Factors Influencing the Income of Micro, Small, and Medium Enterprises (MSMEs) in Minahasa Regency Alzefin YRM Sinolungan; Rahel Widiawati Kimbal
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.2916

Abstract

This study investigates the factors influencing the income of Micro, Small, and Medium Enterprises (MSMEs) in Minahasa Regency. Specifically, it examines whether business capital, business location, training, and product promotion impact the income of these enterprises. The research encompasses 25 districts in Minahasa Regency and employs primary and secondary data, analyzed using multiple regression analysis. The independent variables include Capital (X1), Business Location (X2), Training (X3), and Promotion (X4), while the dependent variable is the income of MSMEs (Y). The objective is to determine the combined effect of business capital, location, training, and promotion on the income of MSEs in Minahasa Regency. The research findings indicate that capital, business location, training, and promotion significantly impact the income of MSME actors in Minahasa Regency. An adjusted R-square value of 0.648 suggests that these variables account for 64.80% of the income variation, while the remaining 35.20% is affected by other factors not considered in this model. Consequently, improving these factors can effectively increase the income of MSME actors in Minahasa Regency.